What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

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Primary

Visibility76

Vibe97

Businesses/Retail & E-commerce/Primary

AI Visibility & Sentiment

Primary

Primary is a children's clothing brand offering colorful, slogan-free basics for babies, kids, and adults. Founded on principles of simplicity, quality, and inclusivity, they create gender-neutral clothing in a full rainbow of colors using sustainable, super-soft fabrics.

Active Monitoring

primary.com

Retail & E-commerce Startups

AI Visibility Score

76/100

Good

Sentiment Score

97/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Primary today.

Primary has achieved a dominant presence in the AI-driven retail landscape by owning the 'Minimalist Capsule Curator' and 'Gender-Neutral' categories, frequently securing the #1 position across all tested platforms. While the brand is a top-of-mind recommendation for budget-conscious multi-child families, a significant visibility gap exists in organic sleepwear queries where the brand is surprisingly absent or underperforming.

Working in your favor

Near-perfect visibility (94% mention rate) for minimalism-focused personas, consistently outperforming competitors in building toddler capsule wardrobes.

Market leadership in gender-neutral and inclusive shopping queries, holding the #1 rank across ChatGPT, Claude, Gemini, and AI Overviews simultaneously.

Exceptional performance on Gemini with a 93% mention rate and AI Overviews with a 2.2 average position, indicating high authority in Google-integrated AI environments.

Gaps to close

Complete absence or poor ranking for 'soft organic cotton pajamas' queries, a critical category where niche competitors like Colored Organics are gaining ground.

Underperformance in 'quality and durability' rankings, with Claude and Gemini placing the brand as low as #6 or #9 compared to Hanna Andersson.

Mixed sentiment on Gemini despite high visibility, suggesting that the platform is pulling inconsistent or less favorable data regarding Primary's eco-conscious credentials.

Opportunities

Bridge the 'Eco-Conscious Fabric Specialist' gap by emphasizing organic certifications to improve the currently mixed sentiment and 62% mention rate.

Displace Hanna Andersson in 'quality and durability' conversations by targeting the specific data sources Claude and Gemini use for brand comparisons.

Capitalize on the #1 position in AI Overviews to drive high-intent traffic for seasonal sun protection needs, where competitors are currently fragmented.

Highest-Impact Actions

Optimize digital footprint for 'Organic Cotton Pajamas' and sleepwear keywords.

Primary is currently losing 100% of mentions in this high-intent category to competitors despite it being a core product offering.

Strengthen 'Quality and Durability' narratives through third-party review aggregation and authoritative gift guides.

Competitors like Hanna Andersson are outranking Primary on Claude and Gemini for 'best-reviewed' and 'quality' queries, which are key drivers for long-term customer value.

Audit and refine brand messaging related to sustainability and eco-conscious fabrics.

Mixed sentiment on Gemini and a lower mention rate for the Eco-Conscious persona indicate that AI models are not fully convinced of Primary's green credentials compared to competitors like Pact.

Value Proposition

Every color for every kid with no labels and no slogans—super soft, sustainable fabrics in gender-neutral designs that mix and match, backed by exceptional customer service.

Overview

Mission

At Primary, we make all clothes, in all colors, for all kids.

Products & Services

Kids clothing (tees, shorts, pajamas, dresses, activewear)Baby clothing (bodysuits, rompers, sleepwear)Adult basics (tees, sweatshirts, pajamas)UPF 50+ sustainable swimwearSeasonal and holiday-themed collections

Current State

Visibility Landscape

A high-level view of how Primary performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	97
“What do you know about Primary? What do they do and what's their reputation?”	#1	#1	#1	#1
Core5q Product/service category queries	78	93	90	80
“best places to find gender neutral clothes for babies and kids that aren't just beige and gray”	#1	#1	#1	#1
“what are the best brands for kids swimwear with UPF 50 protection that are actually sustainable”	No	#2	#1	#3
“best reviewed kids clothing brands for quality and durability in 2026”	#3	#6	#6	#3
“I need high quality kids clothes that don't have annoying slogans or cartoons on them, where should I shop”	#1	#1	#1	#1
“what are the best brands for soft organic cotton pajamas for kids that actually last through many washes”	—	#1	#8	No
Growth Areas1q Adjacent, aspirational & visionary	97	97	97	97
“help me build a mix and match capsule wardrobe for a toddler, what brands are best for colorful basics”	#1	#1	#1	#1

“What do you know about Primary? What do they do and what's their reputation?”

“best places to find gender neutral clothes for babies and kids that aren't just beige and gray”

“what are the best brands for kids swimwear with UPF 50 protection that are actually sustainable”

“best reviewed kids clothing brands for quality and durability in 2026”

“I need high quality kids clothes that don't have annoying slogans or cartoons on them, where should I shop”

“what are the best brands for soft organic cotton pajamas for kids that actually last through many washes”

—

“help me build a mix and match capsule wardrobe for a toddler, what brands are best for colorful basics”

Competitive Landscape

Primary

44 mentions

Hanna Andersson

41 mentions

Mini Boden

18 mentions

Cat & Jack

16 mentions

Pact

14 mentions

Colored Organics

13 mentions

Patagonia

13 mentions

Boden

12 mentions

Old Navy

11 mentions

Mini Rodini

11 mentions

Poshmark

11 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Primary's AI visibility.

Key Findings

Strength

Near-perfect visibility (94% mention rate) for minimalism-focused personas, consistently outperforming competitors in building toddler capsule wardrobes.

Strength

Market leadership in gender-neutral and inclusive shopping queries, holding the #1 rank across ChatGPT, Claude, Gemini, and AI Overviews simultaneously.

Strength

Exceptional performance on Gemini with a 93% mention rate and AI Overviews with a 2.2 average position, indicating high authority in Google-integrated AI environments.

Recommended Actions

Optimize digital footprint for 'Organic Cotton Pajamas' and sleepwear keywords.

Primary is currently losing 100% of mentions in this high-intent category to competitors despite it being a core product offering.

Strengthen 'Quality and Durability' narratives through third-party review aggregation and authoritative gift guides.

Competitors like Hanna Andersson are outranking Primary on Claude and Gemini for 'best-reviewed' and 'quality' queries, which are key drivers for long-term customer value.

Audit and refine brand messaging related to sustainability and eco-conscious fabrics.

Mixed sentiment on Gemini and a lower mention rate for the Eco-Conscious persona indicate that AI models are not fully convinced of Primary's green credentials compared to competitors like Pact.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Minimalist Capsule Wardrobe Planning(3 queries)

“help me build a mix and match capsule wardrobe for a toddler, what brands are best for colorful basics”

4/4 platforms mentioned

Adjacent

ChatGPT

1.Mabel’s Labels

2.Primary

3.Hanna Andersson

4.Mini Boden

5.Tea Collection

+12 more

Claude

1.Cat & Jack

2.Old Navy

3.H&M

4.Uniqlo Kids

5.Primary.com

+4 more

Gemini

1.Primary

2.Hanna Andersson

3.Mini Boden

4.Cat & Jack

5.Colored Organics

+2 more

AI Overviews

1.Primary

2.Hanna Andersson

3.Mini Boden

4.Mini Boden Kids' Traffic Print Cotton Sweatshirt

5.Gap

+6 more

“I need high quality kids clothes that don't have annoying slogans or cartoons on them, where should I shop”

3/4 platforms mentioned

Core

The Eco-Conscious Fabric Specialist · Environmental Researcher & Parent

ChatGPT

1.Burt’s Bees Baby

2.Under the Nile

3.Pact

4.Finn + Emma

5.Primary

+8 more

Claude

1.Reiss Kids

2.Petit Bateau

3.Boden Kids

4.Organic Basics

5.Kite Organic

+2 more

Gemini

1.L’ovedbaby

2.Hanna Andersson

3.Colored Organics

4.Gray Label

5.Pact

+2 more

AI Overviews

1.Primary

2.Quince

3.Hanna Andersson

4.Honeypiekids

5.Quince Kids

+12 more

“what are the best brands for soft organic cotton pajamas for kids that actually last through many washes”

0/3 platforms mentioned

Core

The Eco-Conscious Fabric Specialist · Environmental Researcher & Parent

Claude

1.Frugi

2.Patagonia Kids

3.Pact

4.Monica + Andy

Gemini

1.CastleWare Baby

2.Under the Nile

3.L’ovedbaby

4.Kyte

5.Posh Peanut

+2 more

AI Overviews

1.Hanna Andersson

2.Burt’s Bees Baby

3.The Good Trade

4.Hanna Andersson Long John Pajamas

5.Forbes Vetted

+3 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

primary.com

Primary

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Retail & E-commerce

Start gettingrecommended by AI.

Frequently asked questions

Primary

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Retail & E-commerce

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.