What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Roadmap Pricing

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Routable

Visibility0

Vibe100

Businesses/Fintech/Routable

AI Visibility & Sentiment

Routable

Routable is a comprehensive accounts payable automation platform designed to streamline invoice processing, vendor onboarding, and payment workflows for modern businesses. By leveraging AI-powered OCR and seamless integrations, it helps companies reduce manual tasks and costs while maintaining full financial control and compliance.

Active Monitoring

routable.com

Fintech

AI Visibility Score

0/100

Invisible

Sentiment Score

100/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Routable today.

Routable is currently missing from the critical AI-driven conversations shaping modern finance, leaving the high-intent vendor evaluation landscape dominated by incumbents like Tipalti and NetSuite. While the brand holds a strong identity when explicitly queried, it fails to capture demand in the essential 'Accounts Payable Automation' and 'Global Mass Payout' categories where buyers are actively seeking solutions.

Working in your favor

Strong brand recall in direct 'vibe check' inquiries on Claude and Gemini, indicating brand name recognition exists for those who already know to search for it.

Gaps to close

Complete lack of presence in core category-intent queries, specifically regarding AP automation workflows, vendor onboarding, and global mass payout solutions.

Invisibility to key decision-maker personas, including Efficiency-Driven Controllers and Growth-Stage Finance Leads who rely on AI to source reliable B2B payment software.

Opportunities

Capitalize on the highly fragmented nature of the AP automation space by positioning Routable as the modern, specialized alternative to legacy ERPs like SAP and Oracle.

Develop content strategies that map directly to the specific technical and operational challenges of the Finance Lead persona to secure placement in AI-generated product comparisons.

Highest-Impact Actions

Execute a structured semantic search optimization campaign targeting 'AP automation' and 'vendor onboarding' intent queries.

Routable is currently invisible during the most critical 'Evaluation' phase of the buyer journey, where competitors like Tipalti are consistently captured.

Develop and syndicate technical whitepapers and authoritative workflow guides focused on 'modernizing AP processes'.

AI models prioritize evidence-based, high-utility content; current efforts fail to provide the technical documentation required for AI to validate Routable as an industry-standard solution.

Create persona-specific landing pages tailored to the 'Efficiency-Driven Controller' and 'Finance Lead'.

Generic messaging is failing to gain traction in AI responses; specific alignment with the pain points of these personas will improve relevance scores.

Value Proposition

Reduces manual AP tasks by 80% and lowers costs by 30% through intelligent automation, global payment capabilities, and seamless two-way sync with accounting software.

Overview

Mission

To provide the world's most innovative finance teams with a secure, streamlined, and scalable platform for managing accounts payable.

Products & Services

Automated Invoice Capture & OCRCustomizable Approval WorkflowsGlobal Mass PayoutsVendor Onboarding & Compliance ManagementTwo-way Accounting Software Integration

Current State

Visibility Landscape

A high-level view of how Routable performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	—	97	97	—
“What do you know about Routable? What do they do and what's their reputation?”	—	#1	#1	—
Core2q Product/service category queries	0	0	0	—
“how can i automate invoice capture and approvals for my finance team to save time”	No	No	No	—
“what are the most reliable platforms for managing global mass payouts to international contractors”	—	No	No	—
Growth Areas1q Adjacent, aspirational & visionary	0	0	0	—
“what should I look for when evaluating an accounts payable automation platform for a growing company”	No	No	No	—

“What do you know about Routable? What do they do and what's their reputation?”

—

“how can i automate invoice capture and approvals for my finance team to save time”

—

“what are the most reliable platforms for managing global mass payouts to international contractors”

—

“what should I look for when evaluating an accounts payable automation platform for a growing company”

—

Competitive Landscape

Tipalti

28 mentions

NetSuite

22 mentions

SAP

15 mentions

Oracle

13 mentions

QuickBooks

13 mentions

Stampli

13 mentions

AvidXchange

13 mentions

Coupa

13 mentions

HighRadius

11 mentions

SAP Ariba

9 mentions

Routable

0 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Routable's AI visibility.

Key Findings

Strength

Strong brand recall in direct 'vibe check' inquiries on Claude and Gemini, indicating brand name recognition exists for those who already know to search for it.

Gap

Complete lack of presence in core category-intent queries, specifically regarding AP automation workflows, vendor onboarding, and global mass payout solutions.

Gap

Invisibility to key decision-maker personas, including Efficiency-Driven Controllers and Growth-Stage Finance Leads who rely on AI to source reliable B2B payment software.

Recommended Actions

Execute a structured semantic search optimization campaign targeting 'AP automation' and 'vendor onboarding' intent queries.

Routable is currently invisible during the most critical 'Evaluation' phase of the buyer journey, where competitors like Tipalti are consistently captured.

Develop and syndicate technical whitepapers and authoritative workflow guides focused on 'modernizing AP processes'.

AI models prioritize evidence-based, high-utility content; current efforts fail to provide the technical documentation required for AI to validate Routable as an industry-standard solution.

Create persona-specific landing pages tailored to the 'Efficiency-Driven Controller' and 'Finance Lead'.

Generic messaging is failing to gain traction in AI responses; specific alignment with the pain points of these personas will improve relevance scores.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Accounts Payable Automation & Efficiency(3 queries)

“how can i automate invoice capture and approvals for my finance team to save time”

0/3 platforms mentioned

Core

ChatGPT

1.NetSuite

2.SAP

3.Oracle

4.Dynamics

5.QuickBooks

+9 more

Claude

1.Medius

2.AvidXchange

3.AvidPay

4.Stampli

5.Billy the Bot

+6 more

Gemini

1.HighRadius

2.AvidXchange

3.SAP Concur

4.Oracle NetSuite

5.Stampli

+12 more

“what tools have the best automated workflows for vendor onboarding and compliance management”

0/3 platforms mentioned

The Efficiency-Driven Controller · Corporate Controller

ChatGPT

1.SAP Ariba

2.Coupa

3.Ivalua

4.JAGGAER

5.Tradeshift

+12 more

Claude

1.Spendflo

2.SAP Ariba

3.Coupa

4.GEP Smart

5.Oracle Procurement Cloud

+10 more

Gemini

1.Coupa Business Spend Management

2.SAP Ariba

3.Tipalti

4.Precoro

5.Raptor Technologies

+3 more

“how do i modernize my company's AP process and what software actually makes it easier to sync with our GL”

0/3 platforms mentioned

The Efficiency-Driven Controller · Corporate Controller

ChatGPT

1.NetSuite

2.SAP

3.Oracle

4.Dynamics

5.Stampli

+6 more

Claude

1.Ramp

2.AvidXchange

3.Bill.com

4.HighRadius

5.Corpay

+3 more

Gemini

1.SAP Concur

2.Coupa Business Spend Management

3.Bill.com

4.QuickBooks

5.Xero

+4 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Rossum

rossum.ai

Routable

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Fintech

Start gettingrecommended by AI.

Frequently asked questions

Routable

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Fintech

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.