What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

RYOBI

Visibility66

Vibe90

Businesses/Home Improvement & Hardware/RYOBI

AI Visibility & Sentiment

RYOBI

RYOBI is a leading manufacturer of power tools and outdoor equipment, renowned for its extensive 18V ONE+ and 40V battery platforms. The brand focuses on cross-product compatibility, allowing users to power hundreds of tools with the same battery, making home improvement, lawn care, and cleaning accessible to all skill levels.

Active Monitoring

ryobitools.com

Home Improvement & Hardware

AI Visibility Score

66/100

Good

Sentiment Score

90/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe RYOBI today.

AI agents fundamentally trust RYOBI as a global powerhouse in cordless technology, yet this deep brand recognition is not yet being fully translated into top-of-funnel discovery for adjacent lifestyle categories. While the brand dominates core power tool recommendations, there is a clear, high-impact opportunity to leverage its existing reputation as a reliable battery ecosystem to secure visibility in broader home improvement and outdoor living segments.

Working in your favor

Exceptional visibility for new homeowners and DIY beginners seeking reliable, battery-interchangeable tool sets.

Strong direct brand recall across ChatGPT, Claude, and Gemini, where RYOBI is consistently positioned as the standard for affordability and expansive tool ecosystems.

Effective presence in 'Trust and Comparison' queries where AI agents prioritize RYOBI's value proposition against competitors.

Gaps to close

Low visibility in adjacent categories such as portable power stations for camping and heavy-duty garage organization, where competitor brands are gaining ground.

Underperformance in discovery queries for specialized, heavy-duty workshops compared to its strength in entry-level DIY kits.

Significant drop-off in mentions for outdoor living queries that extend beyond core lawn mower product searches.

Opportunities

Capitalize on the existing 'battery ecosystem' trust by framing storage and power station products as essential components of the broader RYOBI lifestyle.

Develop content targeted specifically at the 'prosumer' DIY woodworker persona to bridge the gap between entry-level kits and expert-grade garage setups.

Increase visibility in lifestyle-based discovery queries by associating RYOBI products with broader home maintenance and off-grid scenarios.

Highest-Impact Actions

Produce an authoritative 'Total Home Integration' guide series focusing on the RYOBI 18V ONE+ battery versatility across outdoor, garage, and lifestyle tools.

AI agents acknowledge the strength of the battery ecosystem, but content that explicitly links outdoor and storage tools to that core narrative will help the brand capture adjacent search traffic.

Develop a 'Workshop Evolution' content series tailored to the DIY woodworker, detailing how to scale a tool collection from basic drills to advanced workshop storage and power solutions.

The data shows a gap in the woodworker persona; specific, aspirational content will help move RYOBI from 'beginner' to 'preferred long-term solution' in AI model associations.

Publish a series of comparative articles titled 'Beyond the Tool: How to Outfit Your Off-Grid or Camping Setup with RYOBI Power,' focusing on portable power stations and lighting.

This directly addresses the gap in 'adjacent' category visibility, where currently, AI models are failing to surface RYOBI for non-traditional power tool use cases.

Value Proposition

RYOBI offers the ultimate in tool compatibility and versatility, enabling users to build a comprehensive, high-performance tool collection that grows with their needs, all while maintaining affordability and ease of use.

Overview

Mission

To provide innovative, versatile power tool and outdoor solutions that empower users to reimagine the way they work, build, and grow.

Products & Services

18V ONE+ Cordless Power Tools40V Outdoor Power EquipmentRYOBI LINK Modular Storage SystemUSB Lithium Compact ToolsPower Stations and Inverters18V ONE+ Power Tools80V Riding MowersUSB Lithium ToolsLINK Storage SystemInverter Generators

Current State

Visibility Landscape

A high-level view of how RYOBI performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	97
Core4q Product/service category queries	90	95	96	77
Growth Areas5q Adjacent, aspirational & visionary	55	55	80	64

Competitive Landscape

RYOBI52 mentions

Home Depot16 mentions

EGO Power+15 mentions

Makita13 mentions

DeWalt (FlexVolt)11 mentions

Milwaukee10 mentions

DeWalt9 mentions

Black+Decker8 mentions

Milwaukee (M18 FUEL)7 mentions

Greenworks7 mentions

Craftsman7 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve RYOBI's AI visibility.

Key Findings

Strength

Exceptional visibility for new homeowners and DIY beginners seeking reliable, battery-interchangeable tool sets.

Strength

Strong direct brand recall across ChatGPT, Claude, and Gemini, where RYOBI is consistently positioned as the standard for affordability and expansive tool ecosystems.

Strength

Effective presence in 'Trust and Comparison' queries where AI agents prioritize RYOBI's value proposition against competitors.

Recommended Actions

Produce an authoritative 'Total Home Integration' guide series focusing on the RYOBI 18V ONE+ battery versatility across outdoor, garage, and lifestyle tools.

AI agents acknowledge the strength of the battery ecosystem, but content that explicitly links outdoor and storage tools to that core narrative will help the brand capture adjacent search traffic.

Develop a 'Workshop Evolution' content series tailored to the DIY woodworker, detailing how to scale a tool collection from basic drills to advanced workshop storage and power solutions.

The data shows a gap in the woodworker persona; specific, aspirational content will help move RYOBI from 'beginner' to 'preferred long-term solution' in AI model associations.

Publish a series of comparative articles titled 'Beyond the Tool: How to Outfit Your Off-Grid or Camping Setup with RYOBI Power,' focusing on portable power stations and lighting.

This directly addresses the gap in 'adjacent' category visibility, where currently, AI models are failing to surface RYOBI for non-traditional power tool use cases.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Core Product Discovery(3 queries)

“what are the best cordless lawn mowers for a half acre yard in 2026”

3/4 platforms mentioned

Core

ChatGPT

1.EGO Power+

2.Consumer Reports

3.Greenworks Pro

4.Costco

5.Ryobi

+2 more

Claude

1.EGO POWER+

2.RYOBI

3.Green Machine

4.WORX Nitro

Gemini

1.EGO Power+ (Select Cut XP)

2.Toro (Super Recycler)

3.Milwaukee (M18 FUEL)

4.Greenworks (Super Bolt)

5.RYOBI (40V HP)

AI Overviews

1.EGO Power+ (EGO Power+ Rapid Charger)

2.Toro

3.Milwaukee (M18)

“recommend a good cordless drill set for someone just starting out with home repairs”

3/4 platforms mentioned

Core

ChatGPT

1.DeWalt (DCD771C2, 20V MAX, DCK240C2)

2.Ryobi (18V ONE+, PCL201K1)

Claude

1.DeWalt (DeWalt 20V MAX)

2.Craftsman (Craftsman V20)

3.BLACK+DECKER (BLACK+DECKER 20V MAX)

4.RYOBI (RYOBI 18V ONE+ HP)

5.Milwaukee (Milwaukee M18)

Gemini

1.Ryobi

2.Black+Decker

3.DeWalt

4.Bosch

AI Overviews

No brands listed

“which power tool brands have the best interchangeable battery systems”

4/4 platforms mentioned

Core

ChatGPT

1.Milwaukee (M18, M12)

2.DeWalt (20V MAX, FLEXVOLT, XR)

3.Makita (18V LXT, 40V XGT)

4.RYOBI (18V ONE+)

5.Bosch (AMPShare)

Claude

1.Milwaukee (M18, M12)

2.DeWalt (FLEXVOLT, POWERSTACK)

3.Makita (18V LXT, 40V XGT)

4.Ryobi (18V ONE+)

5.Bosch (18V AMPShare)

+3 more

Gemini

1.Ryobi (18V ONE+)

2.Milwaukee (M18, M12)

3.DeWalt (20V MAX, FlexVolt)

4.Makita (18V LXT, 40V XGT)

5.Bosch (AMPShare)

+5 more

AI Overviews

1.Milwaukee (M18, REDLITHIUM)

2.DeWalt (FLEXVOLT)

3.Makita

4.Ryobi (Ryobi 18V ONE+)

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Best Battery Powered Lawn Mower

dgfloors.com

RYOBI

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

RYOBI

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.