Shipper

Visibility50

Vibe97

Businesses/Logistics & Supply Chain/Shipper

AI Visibility & Sentiment

Shipper

Shipper is Indonesia's leading digital logistics platform providing end-to-end supply chain solutions for businesses of all sizes. They offer comprehensive services including fulfillment, freight forwarding, warehousing, courier aggregation, and e-commerce enablement to help brands grow both locally and internationally.

Active Monitoring

shipper.id

Logistics & Supply Chain Startups

AI Visibility Score

50/100

Moderate

Sentiment Score

97/100

AI Perception

Summary

Shipper has established a commanding lead in the niche of omnichannel operations and logistics aggregation, frequently securing the #1 position on Claude for complex warehouse and enabler queries. However, this specialized dominance is undermined by a total invisibility in international expansion searches, leaving the lucrative cross-border market entirely to competitors.

Value Proposition

A one-stop integrated logistics platform that simplifies supply chain complexity with 120+ warehouses across Indonesia, omnichannel enablement, and technology-driven solutions that help brands achieve measurable growth like Bata's 60% business increase.

Overview

Mission

To support every stage of the supply chain from import to logistics aggregation, helping digital-first brands grow faster while reducing operational costs and complexity.

Products & Services

Fulfillment & Warehousing ServicesInternational Freight ForwardingCourier Aggregation NetworkE-Commerce Enabler SolutionsSupply Chain Financing

Agent Breakdown

AI Platforms

How often do different AI platforms reference Shipper?

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Conversation Analysis

Topics

What conversations is Shipper included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend Shipper to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Scaling E Commerce Operations & Fulfillment(3 queries)

“I'm selling too much on Tokopedia and Shopee to pack myself, what are the best fulfillment services in Indonesia for SMEs?”

1/4 platforms mentioned

ChatGPT

1.Shopee Fulfillment

2.Tokopedia

3.Waresix

4.aCommerce

5.Deliveree

+8 more

Claude

1.Tokopedia

2.Shopee

3.Tokopedia Fulfillment

4.Shopee Logistics

5.Anteraja

+3 more

Gemini

1.Tokopedia

2.Shopee

3.LakuExpress

4.eLogistics

5.Crewdible

+3 more

AI Overviews

1.Tokopedia

2.Shopee

3.Dilayani Tokopedia

4.Dikelola Shopee

5.Shipper

+5 more

“how do i set up a warehouse system in indonesia for my online store without renting my own building, what companies should i look at”

1/3 platforms mentioned

Claude

1.Sirclo Fulfillment

2.Shopee

3.TikTok Shop

4.Laku6

5.Wujud Logistik

+4 more

Gemini

1.Ninja Xpress

2.J&T Cargo

3.J&T Express

4.Shipper

5.Lazada Fulfillment Network (LFN)

+4 more

AI Overviews

1.Momentum Works

2.Ken Research

3.Tokopedia

4.Shopee

5.Keeppack

+6 more

“help me find an e-commerce enabler in jakarta to handle my store operations and shipping”

3/3 platforms mentioned

Claude

1.Shipper.id

2.Fulfillment.id

3.Warehouse.co.id

Gemini

1.Shipper

2.Logee

3.OEt Solutions

4.SAP Express

5.MyRepublic

AI Overviews

1.Egogo

2.SIRCLO

3.Jet Commerce

4.Egogo Hub

5.Power Commerce Asia

7.Shipper

+5 more

International Expansion & Freight Management(1 query)

“how can i start shipping my products from indonesia to the US or Singapore, what freight forwarding companies should I look at”

0/3 platforms mentioned

Claude

1.DHL Supply Chain

2.FedEx International

3.UPS Freight International

4.Kuehne+Nagel

5.Agility

+4 more

Gemini

1.DHL Express

2.FedEx Express

3.Kuehne+Nagel

4.DHL Global Forwarding

5.Deutsche Post DHL Group

+8 more

AI Overviews

1.DHL

2.DHL Express

Logistics Aggregation & Shipping Efficiency(1 query)

“is there a platform in indonesia that connects all the shipping couriers like JNE, J&T, and SiCepat in one app”

3/4 platforms mentioned

ChatGPT

1.JNE

2.J&T

3.SiCepat

4.Shipper

5.POS

+13 more

Claude

1.Shipper

2.JNE

3.J&T

4.SiCepat

5.Pos Indonesia

+5 more

Gemini

1.JNE

2.J&T

3.SiCepat

4.Shipper

5.Anteraja

+7 more

AI Overviews

1.JNE

2.J&T

3.SiCepat

4.Biteship

5.J&T Express

+12 more

Trust & Logistics Partner Evaluation(1 query)

“who are the most reliable logistics and supply chain partners for enterprise businesses in indonesia”

0/4 platforms mentioned

ChatGPT

1.DHL Global Forwarding

2.DHL Supply Chain

3.Kuehne + Nagel

4.DB Schenker

5.CEVA Logistics

+28 more

Claude

1.PT Sameday Indonesia

2.PT Lionparcel Indonesia

3.PT JNE

4.PT Pos Indonesia

5.DHL Supply Chain

+3 more

Gemini

1.Transcosmos

2.J&T Cargo

3.Sicepat Express

4.Ninja Xpress

5.ID Express

+14 more

AI Overviews

1.DHL Supply Chain

2.Kuehne+Nagel

3.DSV

4.DB Schenker

5.FedEx

+9 more

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Secures consistent #1 rankings on Claude and Gemini for logistics aggregation and e-commerce enabler queries in Jakarta.

Strength

Achieved a standout 78% mention rate among Omnichannel Operations Managers, demonstrating high resonance with technical logistical personas.

Strength

Strong performance in localized warehouse setup queries, particularly on Gemini and AIOverviews where it captures top-three positions.

Gap

Complete absence from all tested queries regarding international shipping and freight management from Indonesia to the U.S.

Gap

Lagging visibility in 'reliable partner' queries where ChatGPT and AIOverviews favor legacy players like J&T Express and JNE.

Gap

Significantly lower average positioning (7.1) on AIOverviews compared to high-performing chatbots, indicating a disconnect between AI models and search-based AI snapshots.

Opportunity

Capture the untapped international logistics segment by developing authoritative content specifically optimized for cross-border freight queries.

Opportunity

Leverage the high mention rate in Gemini to target Enterprise Supply Chain Directors who are increasingly using Google-native AI for vendor research.

Opportunity

Displace marketplace dominance by positioning as the 'platform-agnostic' alternative to Tokopedia and Shopee in AI-driven logistical advice.

Technical Health

Site Health for AI Visibility

How well Shipper's website is optimized for AI agent discovery and comprehension.

95/100

19 passed 1 warnings

Audited 2/27/2026

Crawlability100

Can AI bots find your pages?

Technical96

SSL, mobile, doctype basics

On-Page SEO98

Titles, descriptions, headings

Content Quality87

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG95

Open Graph, Twitter cards

AI Readability60

How well AI can parse your content

Warnings

1 render-blocking resource(s) detected

Consider deferring or async-loading non-critical scripts and stylesheets.

Title may be truncated in search results (106 characters)

Shorten the title to under 60 characters.

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Brand Identity

Brand Voice & Style

How AI perceives Shipper's communication style and personality

Shipper communicates with confident professionalism while maintaining accessibility for businesses of all sizes. Their tone balances technical expertise in logistics with clear, benefit-focused messaging that emphasizes measurable results. They use data points and social proof strategically to build credibility, while keeping language straightforward and solution-oriented rather than overly corporate.

Core Tone Traits

Results-Driven & Data-Backed

Emphasizes measurable outcomes like 60% growth, 99.8% SLA, and 2000+ merchants supported

Professional & Trustworthy

Conveys reliability through certifications, awards, and enterprise client logos

Solution-Oriented & Helpful

Focuses on solving customer pain points across every supply chain stage

Confident yet Accessible

Speaks with authority while remaining approachable to SMEs and large enterprises alike

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Shipper

Shipper27 mentions

Tokopedia22 mentions

Shopee22 mentions

J&T Express14 mentions

Anteraja14 mentions

SiCepat13 mentions

JNE12 mentions

J&T11 mentions

Ninja Xpress10 mentions

Kuehne+Nagel9 mentions

Waresix8 mentions

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

Waresix

https://waresix.com/

Referenced in 1 query

Pitch Story

aCommerce

https://acommerce.asia/

Referenced in 1 query

Review

Deliveree

https://deliveree.com/

Referenced in 1 query

Review

Paxel

https://paxel.co.id/

Referenced in 1 query

Review

Ninja Van Indonesia

https://ninjavan.co/id

Referenced in 1 query

Review

DHL eCommerce

https://dhl.com/

Referenced in 1 query

Review

Shipping from Indonesia to the United States - Freightos

https://www.freightos.com/shipping-routes/shipping-from-indonesia-to-the-united-states/

Referenced in 1 query

Review

Import and Export Procedures in Indonesia – Best Practices

https://www.aseanbriefing.com/news/import-export-procedures-indonesia-best-practices/

Referenced in 1 query

Review

Ship From Indonesia To Singapore: Fast & Reliable

https://www.thedetroitbureau.com/today-report/ship-from-indonesia-to-singapore-fast-and-reliable-1767648653

Referenced in 1 query

Review

Export License in Indonesia and its process: Guide to ...

https://livenworkindonesia.com/export-license-in-indonesia-and-its-process-guide-to-exporting-from-indonesia/

Referenced in 1 query

Review

Indonesia Freight Forwarder - AIT Worldwide Logistics

https://www.aitworldwide.com/asia/indonesia/

Referenced in 1 query

Review

How to ship large items from Indonesia, fast - DHL

https://www.dhl.com/discover/en-id/logistics-advice/essential-guides/shipping-large-items-from-indonesia-fast

Referenced in 1 query

Review

Content Engineering

Recommended Actions

Develop a comprehensive International Freight and Cross-Border Logistics Knowledge Base.

Shipper currently has 0% visibility in international expansion queries; addressing this gap is critical for capturing high-value export-oriented clients.

Impact: High

Optimize technical documentation and service pages for AIOverviews visibility.

While chatbots rank Shipper highly, the 7.1 average position in AIOverviews suggests a need for better structured data and SEO alignment for Google’s generative engine.

Impact: High

Execute a 'Trust and Reliability' PR campaign to influence AI training data.

Competitors like J&T Express are winning 'reliability' queries; Shipper needs more third-party citations and reviews to break into trust-based rankings.

Impact: Medium

Double down on Omnichannel Operations thought leadership.

With a 78% mention rate for this persona, Shipper can solidify its role as the definitive standard for complex, multi-platform logistical operations.

Impact: Medium

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Backing

Investors

Floodgate

Data generated by Pendium.ai AI visibility scanning. Last scanned February 27, 2026.

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