What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Roadmap Pricing

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Spindl

Visibility53

Vibe88

Businesses/Web3 Analytics and Marketing Technology/Spindl

AI Visibility & Sentiment

Spindl

Spindl is an onchain growth platform that provides attribution, analytics, audience targeting, and advertising solutions for Web3 applications. It helps developers and marketers understand user behavior across the blockchain to optimize growth and engagement.

Active Monitoring

spindl.xyz

Web3 Analytics and Marketing Technology

AI Visibility Score

53/100

Moderate

Sentiment Score

88/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Spindl today.

Spindl has established itself as an authoritative leader in on-chain attribution, consistently capturing the top search position for high-intent queries regarding user tracking and data connectivity. While the brand enjoys strong visibility among product managers, it currently cedes significant ground to traditional SaaS incumbents like Mixpanel and Amplitude when prospective users seek alternatives for their web3 analytics stacks.

Working in your favor

Dominating on-chain attribution and user tracking intent across Claude, ChatGPT, and AI Overviews.

High affinity with the Web3 Product Manager persona, achieving top-tier positioning for specialized technical inquiries.

Strong brand recognition in direct inquiries where AI models accurately categorize Spindl's unique value proposition.

Gaps to close

Inconsistent visibility in competitive comparison queries against Web2 analytics incumbents.

Under-optimized content regarding broader infrastructure selection criteria for Web3-native stacks.

Weak presence in the 'Data-Driven Founder' and 'Technical Growth Lead' segments for advanced audience segmentation use cases.

Opportunities

Leverage existing dominance in attribution to bridge the gap into the 'Web3 Analytics Stack' conversation.

Develop specific content assets that explicitly benchmark Spindl against Mixpanel and Amplitude to capture 'alternative' traffic.

Expand thought leadership documentation tailored to technical leads on advanced on-chain targeting tactics.

Highest-Impact Actions

Produce 'Web3-Native vs. Web2' comparison content that explicitly targets Mixpanel and Amplitude users.

Data shows users are actively seeking alternatives to these legacy tools, yet Spindl is currently absent from these high-value decision-making conversations.

Develop comprehensive technical documentation on 'Advanced Audience Segmentation' for the Growth Lead persona.

While Spindl performs well in tracking, it lacks sufficient presence in the segmentation and targeting use cases critical for high-growth technical teams.

Create an 'Infrastructure Buyer’s Guide' for Web3 analytics.

Queries regarding 'what to look for' when choosing an analytics stack represent an uncaptured discovery phase where competitors are currently missing.

Value Proposition

Spindl bridges the gap between Web2-style analytics and Web3 onchain data, allowing companies to track user journeys from clicks to onchain actions like NFT purchases or token staking.

Overview

Mission

To provide the first real attribution, analytics, and referrals system for Web3, enabling seamless growth for decentralized applications.

Products & Services

Onchain Attribution TrackingUser Behavior Analytics DashboardsAudience Intelligence & SegmentationWeb3-native Advertising Tools

Current State

Visibility Landscape

A high-level view of how Spindl performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	88	97	97	97
“What do you know about Spindl? What do they do and what's their reputation?”	#4	#1	#1	#1
Core4q Product/service category queries	55	75	56	69
“how do i track where my dApp users are coming from when they don't sign up with email”	No	#2	No	#3
“best alternatives to mixpanel and amplitude for web3 projects”	No	#5	No	No
“how to target ads to users based on their onchain transaction history”	#5	No	#5	#10
“tools for onchain attribution tracking that actually connect clicks to wallet actions”	#2	#1	#1	#1
Growth Areas1q Adjacent, aspirational & visionary	79	0	0	0
“what should i look for when choosing a web3 analytics and marketing technology provider”	#7	No	No	No

“What do you know about Spindl? What do they do and what's their reputation?”

“how do i track where my dApp users are coming from when they don't sign up with email”

“best alternatives to mixpanel and amplitude for web3 projects”

“how to target ads to users based on their onchain transaction history”

#10

“tools for onchain attribution tracking that actually connect clicks to wallet actions”

“what should i look for when choosing a web3 analytics and marketing technology provider”

Competitive Landscape

Formo

26 mentions

Dune Analytics

24 mentions

Spindl

24 mentions

Nansen

22 mentions

Mixpanel

22 mentions

Addressable

21 mentions

Amplitude

20 mentions

PostHog

16 mentions

Matomo

11 mentions

The Graph

9 mentions

Blockchain-Ads

9 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Spindl's AI visibility.

Key Findings

Strength

Dominating on-chain attribution and user tracking intent across Claude, ChatGPT, and AI Overviews.

Strength

High affinity with the Web3 Product Manager persona, achieving top-tier positioning for specialized technical inquiries.

Strength

Strong brand recognition in direct inquiries where AI models accurately categorize Spindl's unique value proposition.

Recommended Actions

Produce 'Web3-Native vs. Web2' comparison content that explicitly targets Mixpanel and Amplitude users.

Data shows users are actively seeking alternatives to these legacy tools, yet Spindl is currently absent from these high-value decision-making conversations.

Develop comprehensive technical documentation on 'Advanced Audience Segmentation' for the Growth Lead persona.

While Spindl performs well in tracking, it lacks sufficient presence in the segmentation and targeting use cases critical for high-growth technical teams.

Create an 'Infrastructure Buyer’s Guide' for Web3 analytics.

Queries regarding 'what to look for' when choosing an analytics stack represent an uncaptured discovery phase where competitors are currently missing.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Measuring Web3 Growth And User Attribution(2 queries)

“how do i track where my dApp users are coming from when they don't sign up with email”

2/4 platforms mentioned

Core

ChatGPT

1.Plausible Analytics

2.Umami

3.Google Analytics 4

4.AesirX

Claude

1.Formo

2.Spindl

3.Addressable

Gemini

1.Subsquid

2.Spock Analytics

3.Formo

4.Dune Analytics

5.The Graph

+21 more

AI Overviews

1.Google Analytics 4

2.Mixpanel

3.Spindl

4.Formo

5.Dune Analytics

+1 more

“tools for onchain attribution tracking that actually connect clicks to wallet actions”

4/4 platforms mentioned

Core

The Technical Growth Lead · Head of Growth

ChatGPT

1.Web3Trackers

2.Spindl

3.Coinbase

4.Addressable

5.Blockchain-Ads

+10 more

Claude

1.Formo

2.Spindl

3.Addressable

4.Mixpanel

5.GA

Gemini

1.Formo

2.Spindl

3.Addressable

4.Dune Analytics

5.Nansen

+2 more

AI Overviews

1.Spindl

2.Formo

3.Absolute Labs

4.Addressable

5.Helika

+3 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Plausible Analytics Documentation

plausible.io

Spindl

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Spindl

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.