Pendium
The Boring Company
The Boring Company
Visibility49
Vibe78
Businesses/Infrastructure & Transportation/The Boring Company
The Boring Company
AI Visibility & Sentiment

The Boring Company

The Boring Company is an infrastructure and tunnel construction company that builds safe, fast-to-dig, and low-cost transportation, utility, and freight tunnels. They operate Loop, an all-electric underground public transportation system, and develop advanced tunnel boring machines to revolutionize urban transit and solve traffic congestion.

Active Monitoring
boringcompany.com
Infrastructure & TransportationStartups
AI Visibility Score
49/100

Moderate

Sentiment Score
78/100
AI Perception

Summary

The Boring Company has successfully established itself as the definitive leader in the futuristic tunneling and Hyperloop categories, yet it faces a significant 'credibility gap' in practical infrastructure procurement searches. While Gemini and AI Overviews frequently highlight the brand as a top-tier innovator, it is conspicuously absent when municipal decision-makers query for reliable underground transportation contractors, ceding that high-intent ground to legacy firms like Herrenknecht and Dragados.

Value Proposition

Dramatically faster and cheaper tunnel construction that enables scalable underground transportation networks, transforming how cities move people with zero-emission, express transit systems.

Overview

The Boring Company is an infrastructure and tunnel construction company that builds safe, fast-to-dig, and low-cost transportation, utility, and freight tunnels. They operate Loop, an all-electric underground public transportation system, and develop advanced tunnel boring machines to revolutionize urban transit and solve traffic congestion.

Mission

Solve traffic, enable rapid point-to-point transportation and transform cities

Products & Services
Loop underground transportation systemPrufrock tunnel boring machinesTransportation tunnel constructionUtility and freight tunnel infrastructureHyperloop technology development
Agent Breakdown

AI Platforms

How often do different AI platforms reference The Boring Company?

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Conversation Analysis

Topics

What conversations is The Boring Company included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend The Boring Company to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPTChatGPTClaudeClaudeGeminiGeminiAI OverviewsAI Overviews
Urban Congestion & Transit Innovation(2 queries)

“help me brainstorm ways to reduce traffic between a city center and a nearby airport that doesn't involve adding more lanes”

0/4 platforms mentioned

ChatGPTChatGPT
1.Coord
2.Conduent
3.Via
4.Ridecell
5.Uber

+39 more

ClaudeClaude
1.London Luton Express
2.Denver A-Line
3.Uber
GeminiGemini
1.Heathrow Express
2.Narita Express
3.MTR Airport Express
4.Chicago 'L' Blue Line
5.London Underground Piccadilly Line

+17 more

AI OverviewsAI Overviews
1.Via Transportation
2.LGA Connect
3.UCLA Institute of Transportation Studies
4.SFO | Sustainability
5.TAV Technologies

+1 more

“what are some new options for point-to-point underground transit systems for a major convention center expansion”

3/3 platforms mentioned

ClaudeClaude
1.Doppelmayr
2.Leitner
3.Bombardier INNOVIA
4.The Boring Company
5.Virgin Hyperloop

+4 more

GeminiGemini
1.The Boring Company
2.Loop
3.2getthere
4.ZF Group
5.Beep

+7 more

AI OverviewsAI Overviews
1.The Boring Company
2.Tesla
3.Model X
4.Model Y
5.Resorts World Las Vegas

+2 more

Advanced Tunneling & Infrastructure Construction(1 query)

“recommend some modern tunnel boring machines that are faster than traditional TBMs, specific models please”

2/4 platforms mentioned

ChatGPTChatGPT
1.Herrenknecht Mixshield
2.Herrenknecht AG
3.Herrenknecht
4.Herrenknecht Double Shield
5.Single Shield EPB TBMs

+9 more

ClaudeClaude
1.Herrenknecht S-100
2.Herrenknecht
3.Robbins Crossover TBM
4.Robbins
5.Mitsubishi Heavy Industries

+1 more

GeminiGemini
1.The Boring Company
2.Prufrock-Series
3.Prufrock
4.Prufrock-3
5.Herrenknecht

+9 more

AI OverviewsAI Overviews
1.The Robbins Company
2.Robbins Crossover XRE
3.Tunnel Business Magazine
4.Prufrock
5.Capitaly.vc

+7 more

Future Logistics & Freight Solutions(1 query)

“what is the current state of hyperloop technology and which companies are actually building test tracks”

0/3 platforms mentioned

ClaudeClaude
1.Virgin Hyperloop
2.Hardt Hyperloop
3.Hyperloop Transportation Technologies
4.HTT
5.HyperloopTT
GeminiGemini
1.SpaceX
2.Virgin Hyperloop
3.CASIC
4.T-Flight
5.Hardt Hyperloop

+12 more

AI OverviewsAI Overviews
1.Hyperloop One
2.Virgin Hyperloop
3.Hardt Hyperloop
4.CASIC
5.Swisspod

+1 more

Evaluating Underground Transit Partners(1 query)

“who are the most reliable underground transportation contractors for large-scale municipal projects right now”

0/4 platforms mentioned

ChatGPTChatGPT
1.VINCI Construction
2.Soletanche Bachy
3.Freyssinet
4.Webuild
5.Salini Impregilo

+39 more

ClaudeClaude
1.Bechtel
2.Kiewit
3.Tutor Perini
4.Walsh Group
5.Dragados USA

+4 more

GeminiGemini
1.Webuild
2.Grand Paris Express
3.Terzo Valico dei Giovi
4.VINCI Construction
5.Bessac

+24 more

AI OverviewsAI Overviews
1.Engineering News-Record
2.Kiewit Corporation
3.Bechtel
4.AECOM
5.Dragados

+7 more

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Dominant authority in Google-centric AI platforms, achieving a 75% mention rate on Gemini and securing the #1 position in AI Overviews for modern tunnel boring machine queries.

Strength

Strong resonance with Budget-Conscious Municipal CFOs, where the brand maintains a 67% mention rate and a high average position of 2.5.

Strength

Complete ownership of the 'point-to-point underground transit' narrative across all tested AI platforms.

Gap

Critical invisibility in 'Urban Congestion & Transit Innovation' queries on ChatGPT and Claude, where the brand is often bypassed for more traditional transit solutions.

Gap

Failure to appear as a 'reliable underground transportation contractor,' a query category currently dominated by Herrenknecht and Robbins despite The Boring Company's technological disruption.

Gap

Significant drop-off in visibility for 'Future Logistics & Freight' queries, where Virgin Hyperloop often ranks higher in average position.

Opportunity

Capture the 'Sustainability-Focused Urban Planner' persona by better indexing the environmental benefits of electric-only tunnel systems to move beyond the 'tech-toy' perception.

Opportunity

Leverage the high visibility in AI Overviews to bridge the gap into ChatGPT and Claude by publishing more white papers on operational reliability and safety standards.

Opportunity

Displace legacy contractors in 'reliability' searches by aggressively targeting content toward infrastructure procurement and RFP-style queries.

Technical Health

Site Health for AI Visibility

How well The Boring Company's website is optimized for AI agent discovery and comprehension.

87/100
16 passed 6 warnings 1 issues
Audited 2/28/2026
Crawlability100

Can AI bots find your pages?

Technical90

SSL, mobile, doctype basics

On-Page SEO67

Titles, descriptions, headings

Content Quality87

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG87

Open Graph, Twitter cards

AI Readability60

How well AI can parse your content

Critical Issues

!

Page has no meta description

Add a <meta name="description"> tag summarizing the page (150-160 characters).

Warnings

!

19 render-blocking resources are slowing initial render

Defer non-critical JS with async/defer. Inline critical CSS. Move stylesheets to load asynchronously.

!

Title is too short (29 characters)

Expand the title to 50-60 characters with descriptive keywords.

!

Page has 11 H1 tags. Best practice is one.

Use a single H1 for the main heading, and H2-H6 for subheadings.

!

H3 used without H2 — heading levels are skipped

Use headings in order (H1 → H2 → H3). Don't skip levels.

!

Missing Open Graph tags for social sharing

Add og:title, og:description, and og:image meta tags.

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Brand Identity

Brand Voice & Style

How AI perceives The Boring Company's communication style and personality

The Boring Company communicates with confident, irreverent wit balanced by serious engineering credibility. Their voice blends Elon Musk's signature humor (comparing tunneling speed to garden snails) with straightforward technical explanations. They're unapologetically ambitious about transforming infrastructure while maintaining accessibility through playful language and clear, jargon-free descriptions of complex technology.

Core Tone Traits

Boldly Ambitious

Makes audacious claims about transforming cities and solving traffic with unwavering confidence

Irreverently Witty

Uses humor and playful comparisons (snails, soul-destroying traffic) to make infrastructure engaging

Technically Credible

Backs bold claims with specific metrics, engineering details, and operational data

Refreshingly Direct

Communicates complex concepts in plain language without corporate jargon or hedging

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of The Boring Company

1The Boring Company21 mentions
2Herrenknecht11 mentions
3Dragados8 mentions
4Robbins7 mentions
5Virgin Hyperloop7 mentions
6Tesla7 mentions
7Uber6 mentions
8ACS Group6 mentions
9AECOM6 mentions
10Via5 mentions
11Lyft5 mentions
Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

Traffic Congestion and Reliability: Linking Solutions to Problems

https://ops.fhwa.dot.gov/congestion_report_04/chapter4.htm

Referenced in 1 query

Review
Fighting airport traffic and congestion with microtransit

https://ridewithvia.com/resources/fighting-airport-traffic-and-congestion-with-microtransit

Referenced in 1 query

Review
Sustainable Airport Ground Transportation | TAV Technologies

https://tavtechnologies.aero/en-EN/review/pages/sustainable-airport-transportation-

Referenced in 1 query

Review
Addressing Airport Congestion as Traffic Takes Off in the Age ...

https://bloustein.rutgers.edu/wp-content/uploads/2019/07/Addressing-Airport-Congestion-as-Traffic-Takes-Off-in-the-Age-of-Uber-and-Lyft.pdf

Referenced in 1 query

Review
Solving Airport Congestion through Curb Pricing - Medium

https://medium.com/sharing-the-ride-with-lyft/solving-airport-congestion-through-curb-pricing-62fb91e13751

Referenced in 1 query

Review
Transit First - SFO | Sustainability Department

https://sustainability.flysfo.com/transit-first/

Referenced in 1 query

Review
Reducing Congestion at Airports with On-Demand Shuttle ...

https://transloc.com/blog/reducing-congestion-at-airports-with-on-demand-shuttle-solutions/

Referenced in 1 query

Review
Driving Change: Sustainable Transportation Solutions - Nexamp

https://www.nexamp.com/blog/sustainable-transportation-solutions

Referenced in 1 query

Review
Improved Landside Access — Three Recommendations for All ...

https://www.hdrinc.com/insights/improved-landside-access-three-recommendations-all-sizes-airports-improve-passenger

Referenced in 1 query

Review
AIRPORT GROUND ACCESS IMPROVEMNET PLAN

https://old.hcaog.net/sites/default/files/appendix_b._airport_ground_access_improvement_program.pdf

Referenced in 1 query

Review
Traffic Congestion - UCLA Institute of Transportation Studies

https://www.its.ucla.edu/news/for-the-press/traffic-congestion/

Referenced in 1 query

Review
Five ways to reduce traffic congestion - INRIX

https://inrix.com/blog/five-ways-to-reduce-traffic-congestion/

Referenced in 1 query

Pitch Story
Content Engineering

Goals & Content Ideas

Ideas to help AI agents better understand the business and be more likely to use The Boring Company's resources to help users.

Establish Municipal Procurement Safety Documentation Authority

Address the critical gap between being seen as an innovator versus a reliable contractor by creating comprehensive 'Reliability & Safety' documentation optimized for municipal procurement searches. This content strategy will target keywords like 'underground transit partners' and 'tunnel construction safety standards' that procurement officers use when evaluating vendors, ensuring LLMs surface The Boring Company in contractor evaluation queries.

The Complete Safety Record: Every Mile We've Tunneled Without Incident
How Municipal Procurement Officers Should Evaluate Underground Transit Contractors
5 Safety Certifications That Matter Most for Urban Tunnel Projects
From Vegas to Austin: Reliability Metrics Across Our Operating Loop Systems
What Insurance Underwriters Look for in Tunnel Construction Partners

Close the ChatGPT and Claude Visibility Gap

Bridge the 40%+ visibility disparity between Gemini and other major LLMs by restructuring technical content specifically for how ChatGPT and Claude process and retrieve information. This involves reformatting existing documentation with clearer entity relationships, structured data markup, and authoritative citations that these models prioritize when executive researchers query about tunnel infrastructure solutions.

The Boring Company Technical Specifications: A Complete Reference Guide
Comparing Tunnel Boring Methods: Traditional vs Prufrock Machine Capabilities
Underground Transit 101: Everything Decision-Makers Need to Know
FAQ: Common Questions About Loop System Implementation and Costs
Tunnel Construction Glossary: Industry Terms Explained Simply

Own the Urban Congestion Solution Conversation

Capture the brainstorming phase of urban planning queries where The Boring Company currently has 0% visibility by creating content that explicitly connects Prufrock machine capabilities to measurable traffic reduction outcomes. Social campaigns will highlight specific metrics—cars removed from roads, commute time savings, emissions reduced—that urban planners search for when defining vendor shortlists.

By the Numbers: How Underground Transit Removes 4,000 Cars Per Mile Daily
3 Cities That Cut Commute Times 70% With Point-to-Point Underground Systems
The Traffic Reduction Formula: Why Surface Solutions Can't Compete
Urban Planner's Guide to Calculating ROI on Underground Transit Investment
Case Study: Vegas Convention Center Loop Traffic Impact After Two Years

Dominate Infrastructure Industry Database Listings

Strengthen presence in the procurement databases, industry directories, and technical repositories that LLMs reference when generating contractor recommendations. By optimizing profiles on platforms like Dodge Construction Network, ConstructConnect, and government vendor databases with consistent safety credentials and project data, we ensure AI assistants include The Boring Company in relevant infrastructure queries.

The Boring Company Project Portfolio: Completed Tunnels and Active Contracts
Our Bonding Capacity and Financial Stability for Large-Scale Municipal Projects
Certified Vendor Profile: Licenses, Insurance, and Safety Compliance Overview
Timeline Comparison: Traditional Tunnel Projects vs Boring Company Delivery Speed
Environmental Impact Assessments: Zero-Emission Construction and Operations Data
Content Engineering

Recommended Actions

!

Develop and index 'Reliability & Safety' documentation specifically for municipal procurement keywords.

The brand is currently viewed as an innovator but not a contractor; bridging this gap is essential to capturing the 'Evaluating Underground Transit Partners' query set.

Impact: High
!

Optimize technical content for LLMs like Claude and ChatGPT to match the success seen on Gemini.

There is a 40%+ visibility gap between Gemini and ChatGPT, meaning a large portion of the executive researcher market is not seeing the brand in their preferred tools.

Impact: High
~

Target the 'Urban Congestion' solution-set by linking Prufrock machine capabilities to specific traffic reduction metrics.

The brand is missing from the brainstorming phase of urban planning queries (0% mention in several traffic reduction tests), which is where project leads first define their vendors.

Impact: Medium
~

Amplify point-to-point transit case studies specifically for the Hospitality Executive persona.

While sentiment is high (75% mention rate) with hospitality execs, average position is low (5.7), suggesting a need for more authoritative, industry-specific proof points.

Impact: Low

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Data generated by Pendium.ai AI visibility scanning. Last scanned February 28, 2026.

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