What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Tilt

Visibility56

Vibe94

Businesses/Tilt

AI Visibility & Sentiment

Tilt

Tilt is an AI-powered leave experience management platform that helps HR teams manage employee leave of absence with clarity, compliance, and a human-centered approach. The platform combines intelligent automation with dedicated support to streamline leave administration while keeping the employee experience personal.

Active Monitoring

hellotilt.com

Startups

AI Visibility Score

56/100

Moderate

Sentiment Score

94/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Tilt today.

Tilt has established a dominant stronghold within Google’s AI ecosystem, securing a staggering 88% mention rate on Gemini and frequent top-tier placements in AI Overviews for policy design. However, this authority is heavily platform-dependent, as the brand currently captures only 25% of the conversation on Claude and struggles to maintain visibility for critical administrative automation queries where competitors like AbsenceSoft and Cocoon are pulling ahead.

Working in your favor

Unrivaled dominance on Gemini with an 88% mention rate and an average position of 2.8 across all HR-focused queries.

Primary authority for 'Compliance and Policy Design' topics, frequently appearing as the #1 result in AI Overviews for leave of absence policy construction.

High resonance with executive-level personas, specifically the Strategic CHRO, where visibility peaks at 65%.

Gaps to close

Significant invisibility in the 'Administrative Automation and Analytics' category on ChatGPT and Claude, allowing competitors to claim the 'efficiency' narrative.

Inconsistent sentiment on Claude and mixed sentiment from Compliance Managers suggesting a lack of structured proof points regarding technical security or regulatory depth in training data.

Underperformance with the 'People Ops Specialist' persona compared to CHROs, missing the tactical audience that handles day-to-day leave execution.

Opportunities

Capture the 'Employee Leave Experience' category by indexing more human-centric content, as current performance for maternity leave support is volatile across platforms.

Overtake AbsenceSoft in total mentions by emphasizing 'automation' in public-facing documentation to trigger AI associations with mid-size company scaling.

Convert strong AI Overview rankings into a 'Policy Template' lead magnet to capitalize on being the preferred source for FMLA compliance queries.

Highest-Impact Actions

Execute an Anthropic-focused optimization strategy to raise Claude visibility from 25% to parity with ChatGPT.

Claude is increasingly used by professionals for complex policy drafting, and Tilt's current 'mixed' sentiment and low mention rate there represents a significant loss of market share to AbsenceSoft.

Revise technical and product documentation to explicitly use 'Automation' and 'Analytics' terminology.

Tilt is currently missing from 'best way to automate leave' queries on most platforms; explicit keyword-to-value mapping is required to force AI models to categorize Tilt as an automation leader.

Develop and publish a dedicated 'Maternity Leave Experience' guide optimized for AI scrapers.

While Tilt ranks well for 'how do I build a policy,' it is inconsistently mentioned for 'making maternity less stressful,' which is a high-intent query for the People Ops persona.

Value Proposition

The only leave experience platform that combines AI-powered intelligence (trained on 32,000+ leave cases) with human support to make leave management clear, consistent, and compliant while keeping the employee experience human.

Overview

Mission

To transform the leave of absence experience for everyone, making leave clear, consistent, and human.

Products & Services

Leave Experience Management PlatformHR & Manager DashboardsTilley AI AssistantLeave Intelligence System (AbsenceIQ)Employee Leave Planner

Current State

Visibility Landscape

A high-level view of how Tilt performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	70	70	97	97
“What do you know about Tilt? What do they do and what's their reputation?”	Yes	Yes	#1	#1
Core6q Product/service category queries	76	59	95	63
“help me stay compliant with fmla and all the different state leave laws for my remote team, any specific software recommendations?”	#3	No	#2	#6
“how can i make the maternity leave process less stressful for our employees, what platforms help with the communication and planning?”	—	#1	#1	#4
“best way for a mid-size company to automate leave administration without losing the personal touch, what should i buy?”	No	No	#2	#7
“best reviewed leave experience management platforms for enterprise companies right now”	#3	#4	#3	No
“how do i build a leave of absence policy that's actually easy for employees to understand and follow, what tools help with this?”	#4	#1	#1	#1
“show me an employee leave planner that helps people visualize their time off and pay during an extended absence”	#3	No	#2	No
Growth Areas Adjacent, aspirational & visionary	—	—	—	—

“What do you know about Tilt? What do they do and what's their reputation?”

Yes

“help me stay compliant with fmla and all the different state leave laws for my remote team, any specific software recommendations?”

“how can i make the maternity leave process less stressful for our employees, what platforms help with the communication and planning?”

—

“best way for a mid-size company to automate leave administration without losing the personal touch, what should i buy?”

“best reviewed leave experience management platforms for enterprise companies right now”

“how do i build a leave of absence policy that's actually easy for employees to understand and follow, what tools help with this?”

“show me an employee leave planner that helps people visualize their time off and pay during an extended absence”

Competitive Landscape

AbsenceSoft

36 mentions

Tilt

30 mentions

Cocoon

26 mentions

Slack

24 mentions

BambooHR

22 mentions

Sparrow

22 mentions

Rippling

21 mentions

Sedgwick

14 mentions

Workday

13 mentions

ADP

12 mentions

Microsoft Teams

11 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Tilt's AI visibility.

Key Findings

Strength

Unrivaled dominance on Gemini with an 88% mention rate and an average position of 2.8 across all HR-focused queries.

Strength

Primary authority for 'Compliance and Policy Design' topics, frequently appearing as the #1 result in AI Overviews for leave of absence policy construction.

Strength

High resonance with executive-level personas, specifically the Strategic CHRO, where visibility peaks at 65%.

Recommended Actions

Execute an Anthropic-focused optimization strategy to raise Claude visibility from 25% to parity with ChatGPT.

Claude is increasingly used by professionals for complex policy drafting, and Tilt's current 'mixed' sentiment and low mention rate there represents a significant loss of market share to AbsenceSoft.

Revise technical and product documentation to explicitly use 'Automation' and 'Analytics' terminology.

Tilt is currently missing from 'best way to automate leave' queries on most platforms; explicit keyword-to-value mapping is required to force AI models to categorize Tilt as an automation leader.

Develop and publish a dedicated 'Maternity Leave Experience' guide optimized for AI scrapers.

While Tilt ranks well for 'how do I build a policy,' it is inconsistently mentioned for 'making maternity less stressful,' which is a high-intent query for the People Ops persona.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Compliance And Policy Design(2 queries)

“help me stay compliant with fmla and all the different state leave laws for my remote team, any specific software recommendations?”

3/4 platforms mentioned

Core

ChatGPT

1.ADP

2.AbsenceSoft

3.Rippling

4.WorkForce Software

5.Tilt

+16 more

Claude

1.Pulpstream

2.Cocoon

3.AbsenceSoft

4.J.J. Keller LEAVE MANAGER

5.Calamari

+3 more

Gemini

1.Cocoon

2.Sparrow

3.Tilt

4.AbsenceSoft

5.Rippling

+1 more

AI Overviews

1.AbsenceSoft

2.AbsenceSoft Compliance Engine™

3.Cocoon

4.J. J. Keller® Leave Manager

5.Sparrow

6.Tilt

+6 more

“how do i build a leave of absence policy that's actually easy for employees to understand and follow, what tools help with this?”

3/4 platforms mentioned

Core

The Strategic CHRO · Chief Human Resources Officer

ChatGPT

1.LeaveLogic

2.Unum Leave Logic

3.AbsenceSoft

4.Tilt

5.ADP Total Absence Management

+8 more

Claude

1.AbsenceSoft

2.Cocoon

3.BambooHR

4.HR Partner

5.Sedgwick

Gemini

1.Sedgwick

2.Matrix

3.Tilt

4.Cocoon

5.Sparrow

+3 more

AI Overviews

1.Tilt Leave Management

2.Nayya

3.Vacation Tracker

4.Teambridge

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Fmla

dol.gov

Gov1 ref

State

ncsl.org

Tilt

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Tilt

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.