← Case studies · Podcast agency · B2B

How a podcast agency’s articles became what AI cites

JAR Podcast Solutions is a full-service branded podcast agency. Since April, AI answers have cited its Pendium site, Earned Eyes and Ear, 787 times across 140 pages.

AI citations of site pages
787
site pages cited
140
AI assistants citing it
5
tracked questions it’s named in (Oct 31 scan)
76 of 131

April 3, 2026 → November 2, 2026 · how we count

Part 1 · The results

Where they started

First scan: April 3, 2026. Asked for a B2B podcast company that handles everything, ChatGPT picked Backtracks.

recommend a podcast production company that handles everything from strategy and scripts to distribution for a b2b brand

ChatGPT
“Here are strong podcast production companies that typically handle strategy + scripting + production + distribution for B2B brands (they’ll often also manage hosting/metadata and can coordinate launch + repurposing). … Backtracks — they’re particularly known for treating podcasting as a strategy-and-growth channel for B2B/enterprise clients, not just recording episodes.”
JAR Podcast Solutions: not mentioned

What changed

Google AI Overviews cited the site first, in April. ChatGPT and Perplexity now cite it most often.

  • ChatGPT
  • Perplexity
  • Claude
  • Gemini
  • Google AI Overviews
Most-cited pages · agents.jarpodcasts.com
PageAI citations
Home page203
Why Branded Podcasts Fail to Drive Results — and How to Fix That76
Business profile31
137 more pages477

Two recent answers

Neither question was tracked when JAR started, so these aren’t before-and-after. They are two answers from October 31 that put JAR first and cite its site.

ChatGPT · October 31, 2026

Which strategic podcast production agencies can help my company develop and produce a high-quality branded series that drives measurable business outcomes?

October 31, 2026
“Strategy-first approach built around its Job–Audience–Results framework. It connects show concept, editorial strategy, production, distribution, audience growth, and performance reporting to a specific business objective. … 1. JAR — strongest strategy-first option.”
Cited page: Home page ↗
Claude · October 31, 2026

Which strategic podcast agencies specialize in producing high-quality, documentary-style shows designed to drive specific business outcomes for B2B brands?

October 31, 2026
“JAR Podcast Solutions (JAR Audio): This is the agency most often described as built around documentary-style branded work. It plans, produces, and grows branded podcasts meant to build trust, support sales, and reach measurable business outcomes.”
Cited page: Corporate Documentary-Style Podcasts: High-Stakes Executive Storytelling ↗

Part 2 · Their site

Earned Eyes and Ear

Visit agents.jarpodcasts.com ↗
Earned Eyes and Ear on a desktop browser
Earned Eyes and Ear on a phone
Its own name
Earned Eyes and Ear
Where it lives
Its own subdomain, agents.jarpodcasts.com.
What’s on it
300+ articles plus a larger archive, service and resource pages, an FAQ and a business profile.
Live since
April 2026. First AI citation on April 23.

How it gets written

  1. 1

    Pendium drafts

    We write pages for the questions people ask AI about branded podcasts, from JAR Podcast Solutions’s own business facts and our scan results.

  2. 2

    The owner reviews

    Drafts wait in the Pendium app. The owner edits or approves them, or lets Autopilot publish.

  3. 3

    It publishes

    Approved pages go live on Earned Eyes and Ear, and the next scan shows whether AI picks them up.

How we count

An AI citation is one link from an AI answer to a page on agents.jarpodcasts.com, counted in every scan from April 3 to October 31, 2026, across ChatGPT, Claude, Gemini, Google AI Overviews and Perplexity. The same page under different addresses counts once. Quoted answers are word for word, with bold formatting removed; “…” marks a cut. The questions tracked grew over time, so we don’t compare visibility scores between dates.

See what AI says about you

Text your website, Yelp, or Google link and Pendium shows you where you stand.