Configuration Tools
Tools for managing brand agents, topics, queries, buyer personas, and account info.
Configuration tools let you manage the inputs to visibility scans — topics, queries, and buyer personas — and view account-level information.
Tools
| Tool | Description |
|---|---|
get_account | Account info, credit balance, and all brand agents |
update_brand_name | Set the brand's public display name |
set_language | Set the agent's content language |
list_visibility_topics | List topics and their associated queries |
add_visibility_topic | Add a new topic with optional queries |
update_visibility_topic | Rename, edit, or disable a topic |
delete_visibility_topic | Permanently delete a topic and its queries |
update_visibility_query | Edit a query's text, reach level, or active state |
delete_visibility_query | Permanently delete a query |
list_visibility_personas | List buyer personas |
add_visibility_persona | Add a buyer persona (AI-generated or manual) |
update_visibility_persona | Edit or disable a persona |
delete_visibility_persona | Permanently delete a persona |
Concepts
Topics and queries
Topics group related search queries. Each topic represents a theme like "Core Product", "Competitor Comparisons", or "Industry Trends". Queries within a topic are the actual questions that get asked of AI platforms during a visibility scan.
Each query has a reach level:
| Level | Meaning | Example |
|---|---|---|
core | Direct brand queries | "What is Example?" |
adjacent | Category-level queries | "Best AI visibility tools" |
aspirational | Broader industry queries | "How to improve SEO with AI" |
visionary | Thought leadership queries | "Future of AI in marketing" |
Personas
Personas represent different buyer types (e.g., "Technical Startup Founder", "Enterprise CMO"). Each persona gets different AI responses because they have different context, intent, and system prompts. Scans test how AI platforms respond from each persona's perspective.