Tool Reference
The 80+ MCP tools, organized by the job you're doing.
Overview
The Pendium MCP server exposes more than 80 tools. Rather than one page per tool, the reference is organized by job-to-be-done — each page covers a job (like "run a visibility scan" or "publish and schedule posts") and the handful of tools you use together to do it.
All tools require authentication — the MCP endpoint rejects requests without a valid bearer token. lookup_brand_score is the only tool that returns public data and needs no brand ownership; it's also an unauthenticated REST endpoint. Tools that run scans or LLM generation (marked Paid on each page) also require a Starter or Pro plan.
Not sure where to start? Call get_account first — it returns your credit balance, plan, and every brand agent on your account, so your agent knows what it can do before it does anything.
Visibility
See how AI platforms rank and describe a brand, then act on it.
| Job | Tools |
|---|---|
| Run a visibility scan | scan_visibility, get_scan_status, get_report, get_scan_history, get_cited_sources |
| Work the recommendations | get_recommendations, complete_action |
| Analyze URLs and competitors | analyze_url, get_analyzed_url, refresh_analyzed_url, delete_analyzed_url, list_analyzed_urls |
| Run a shareable brand preview | trigger_visibility_scan_preview, get_visibility_scan_preview |
| Look up a public brand score | lookup_brand_score |
Content Strategy
The brand context every good draft needs.
| Job | Tools |
|---|---|
| Set and manage business goals | get_goals, create_goal, generate_goal_from_prompt, update_goal, delete_goal |
| Brand voice, factsheet, and profile | get_brand_voice, update_brand_voice, rebuild_brand_voice, get_factsheet, update_factsheet, regenerate_factsheet, get_company_profile, update_company_profile |
Content Workflows
Turn a gap into finished, published posts.
| Job | Tools |
|---|---|
| Build a workflow and generate posts | create_workflow, list_workflows, rename_workflow, update_workflow_notes, archive_workflow, add_workflow_ideas, generate_workflow_ideas, run_workflow_pipeline, add_research_column, set_column_default, remove_column, run_column, run_row, update_item, delete_item |
| Edit and refine posts | list_blog_posts, update_blog_post, regenerate_blog_post, generate_blog_post_image |
| Publish and schedule posts | publish_blog_post, schedule_blog_post, unschedule_blog_post, move_blog_post_to_draft, delete_blog_post |
Agent Site
Build and publish pages on the brand's hosted site.
| Job | Tools |
|---|---|
| Build and publish site pages | list_agent_pages, get_agent_page, create_agent_page, generate_agent_page, generate_homepage, update_agent_page, publish_agent_page, unpublish_agent_page, delete_agent_page, generate_service_area_pages |
| Configure the agent site | set_agent_site_public, get_feed_settings, update_feed_settings, verify_custom_domain |
Knowledge
Ground writing in real brand facts.
| Job | Tools |
|---|---|
| Search the knowledge base | query_knowledge, list_knowledge_sources, delete_knowledge_source |
Configuration
Tune the scans and manage the account.
| Job | Tools |
|---|---|
| Account and brand settings | get_account, update_brand_name, set_language, send_feedback |
| Manage topics, queries, and personas | list_visibility_topics, add_visibility_topic, update_visibility_topic, delete_visibility_topic, update_visibility_query, delete_visibility_query, list_visibility_personas, add_visibility_persona, update_visibility_persona, delete_visibility_persona |