Any user can now upload a logo and display name in the Branding panel under user settings. When you share a report via its public link, visitors see your branding where the Pendium header would normally appear — no Pendium-specific copy, no "Analyze a New Site" prompt.
Strategic guidance goes deeper than visual branding. You can write private context — your positioning, your priorities, your client's situation — and it gets fed into the prompts that generate insights and recommendations. Clients never see it, but the output sounds like it came from you, not a generic analysis tool.
On any report you own, an inline "Owner controls" panel gives you two editable fields. One is a client-facing notes block that appears at the top of the report exactly as written, no reprocessing. The other is a private guidance override scoped to just that scan. A "Regenerate insights" button reruns the analysis with whatever guidance is currently saved. If you're working inside a group, group-level branding takes precedence over your personal settings when the report belongs to that team.