When an agent upgrades a brand to Pro, the site build starts right away for that brand. The owner sees a "Site build started" notice with a link to the Site page so they can watch progress — no more wondering if anything actually happened.
After a rebrand, AI answers sometimes referenced a company's former name, which the platform could mistake for a competitor. That former domain would then contaminate source attribution, marking the brand's own old pages as rival content. Declared aliases and the brand's own domain are now excluded from competitor matching entirely.