When Google Analytics is connected, Site Analytics shows you exactly how much of your site traffic is coming from AI platforms. For any date range, you get a session count from each assistant, their share of total traffic, the change versus the prior period, and an engagement breakdown. You can also see which pages AI answers are sending people to, plus the countries and devices those visitors are coming from. The traffic sources table can be filtered to AI assistants only, and the panel stays in a loading state until Google Analytics has finished refreshing its data.
A few reliability fixes landed for brand site tools. The "Updating your site" notice now stays visible after a publish, pause, resume, or takedown until the site has actually picked up the change — it was disappearing too early before. Publishing now checks the brand owner's plan rather than the viewer's, and duplicate or replayed requests are rejected before any model call goes out.