Every public landing page — home, /grow, and /grow/offer — now fires ViewContent with the specific landing variant, so you can tell in Meta's Events Manager exactly which page drove a visit. "Text Pendium" taps send Contact and "book a call" sends Schedule, which means your campaign reporting can finally distinguish intent signals without manual workarounds.
The website input field on any public page now fires a custom WebsiteSubmitted event the moment a visitor enters a valid URL — before they've signed in. That's a meaningful touchpoint that was previously invisible to Meta, and it maps cleanly to top-of-funnel interest for retargeting.