Opening Analytics now triggers a background refresh automatically, so the numbers you see are current without hitting "Refresh Now" first. The manual button is still there when you need to force it.
The Feed Analytics page has been restructured to show only feed-sourced search data. Google Search Console rows are now filtered to feed traffic specifically, the "Top Content" table is split so PostHog engagement data and GSC click data no longer share columns that don't apply to both, and the main KPI is relabeled "Clicks from Search." Every KPI now has a tooltip explaining exactly what it's counting and where the number comes from. The date-range selector also updates PostHog totals when you change it, not just GSC.
When you generate personas or topics with AI, the generator now checks what you already have and looks for genuine gaps. If you've added a "millennial CFO" persona, clicking Suggest again won't hand you another variation of the same profile. This applies across the onboarding flow, the personas and topics pages, the REST API, and the MCP tool.
Ideas generated in URL-seeded workflows now appear the moment the job finishes — the row updates live instead of waiting for the next polling interval. Web Scrape and SERP Analysis have been removed from the research column picker; Knowledgebase and Web Search are the supported options going forward. Existing columns of those types still work and can be removed if you want to clean up older worksheets.