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ILIA Beauty owns the dewy complexion category in AI answers—the story is now about defending that lead.

With an overall visibility of 76/100, you are a canonical reference brand. Here is the snapshot of where your signal is strongest and where competitors are starting to chip away.

ILIA Beauty's baseline score
76/100
GoodCatalog connected · 105 products

ILIA Beauty enjoys an exceptionally strong AI footprint, particularly in core complexion categories where it is often the first brand named. The brand's deep editorial history and massive customer review base make it a 'safe' recommendation for all major AI models.

What we see
  • ILIA dominates the 'skin tint' and 'tinted mineral SPF' conversations across Reddit and beauty blogs, leading to high recall in ChatGPT and Claude.
  • Gemini heavily weights YouTube creator 'holy grail' reviews, where ILIA's Limitless Lash Mascara and Skin Tint are recurring features.
  • AI Overviews pulls heavily from the Sephora and Nordstrom product pages, where ILIA's high review counts (13k+ for skin tint) signal high authority.
  • There is a slight visibility gap in 'full coverage' discovery prompts where competitors like Kosas or Westman Atelier are more frequently named.
  • Comparison prompts often pit ILIA against Saie or Merit, with ILIA usually winning on 'longevity' and 'skincare benefits' in AI summaries.
Business goals ILIA Beauty is likely trying to hit
  • Retain leadership as the primary reference brand for clean SPF skin tints
  • Expand adoption of the 'Skin Rewind' and 'True Skin' foundation lines among full-coverage users
  • Increase repeat purchase rate by cross-selling skincare-heavy products to makeup-first buyers
  • Capture more market share in the 'clean' eye and lip categories to diversify beyond complexion
  • Scale global retail presence through Sephora and Nordstrom partnerships