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Royal Gourmet is the default recommendation for value-conscious grillers, but misses the mark on specialized outdoor cooking.

Here is the read on where you're winning the 'best for the money' conversation and where competitors are still the first name AI mentions.

Royal Gourmet's baseline score
58/100
ModerateCatalog connected · 198 products

Royal Gourmet has solid visibility in the budget and value categories but struggles to be named for specialized or enthusiast-level outdoor cooking. The brand is a frequent alternative mention for Blackstone but rarely the primary recommendation for griddle-first queries.

What we see
  • Royal Gourmet has a strong presence in 'best budget grill' lists, which drives high visibility in ChatGPT and AI Overviews.
  • The brand's 198-product catalog is heavily weighted toward gas and charcoal units, but AI discovery for 'outdoor kitchens' is currently soft.
  • Competitors like Blackstone own the 'griddle' conversation, meaning Royal Gourmet often appears as a 'cheaper alternative' rather than a first choice.
  • There is a notable absence of deep long-form content about specific use cases like crawfish boiling or pizza oven performance.
Business goals Royal Gourmet is likely trying to hit
  • Win the budget-friendly recommendation slot for new homeowners
  • Establish dominance in the multi-fuel combo grill category
  • Capture more market share from Blackstone in the portable griddle space
  • Increase recurring revenue through high-quality grill cover sales