Pendium

Step 1 of 9

AI agents name SoundCloud as the default for creators, but you're losing the general listener to Spotify.

You own the discovery and upload conversation. The gap lies in being named as a primary daily streaming alternative for casual fans.

SoundCloud's baseline score
74/100
Good

SoundCloud has exceptional visibility in creator-centric and discovery-based AI prompts. While it is a global leader in artist tools, it remains a secondary recommendation for broad 'music streaming' queries where Spotify dominates the AI training data.

What we see
  • SoundCloud dominates prompts regarding 'where to upload music,' often appearing as the first recommendation.
  • Visibility for 'general music streaming' is lower, as AI agents default to Spotify and Apple Music for casual listeners.
  • Strong YouTube presence through creator tutorials helps Gemini and AI Overviews rank SoundCloud highly for artist tools.
  • Reddit communities for DJs and producers serve as a primary source for AI recommendations of SoundCloud's niche content.
  • The absence of SoundCloud in 'high-fidelity audio' conversations allows Tidal and Amazon to lead that specific AI segment.
Business goals SoundCloud is likely trying to hit
  • Convert more free listeners to SoundCloud Go+ subscribers
  • Drive artist upgrades to Next Pro distribution tools
  • Cement position as the primary platform for DJ culture and remixes
  • Increase creator-to-fan direct monetization
  • Compete with Spotify's algorithm for new artist discovery