Pendium

Step 1 of 9

Sports Research owns the fish oil conversation in AI answers—the growth is in the broader wellness stack.

Here is the snapshot of where the brand is perceived as the gold standard and where competitors are currently stealing the recommendation.

Sports Research's baseline score
76/100
Good

Sports Research has achieved rare category-leader status within AI recommendation engines, particularly for high-purity softgels and collagen. The brand is consistently surfaced as a high-value alternative to premium incumbents like Thorne, driven by heavy Reddit sentiment and specialized review site citations.

What we see
  • The brand has a massive 'social proof' moat on Reddit (r/supplements and r/biohackers), where it is consistently named a top 3 choice for fish oil and collagen.
  • Costco and Walmart expansions are being captured by AI agents as recent signals of high-volume retail authority.
  • The 'Track Your Lot' feature provides concrete, extractable data points that AI models use to differentiate SR from 'white-label' Amazon competitors.
  • While dominant in 'Core' supplement queries, there is a visible gap in 'Adjacent' lifestyle wellness queries where competitors like Ritual or Moon Juice capture more AI attention.
Business goals Sports Research is likely trying to hit
  • Expand national retail presence following the successful 10-product Costco rollout
  • Shift brand perception from a single-product success (Sweet Sweat) to a full wellness category leader
  • Maintain 5-star quality reputation while scaling into the mass-market at Walmart and Costco
  • Deepen customer trust through the 'Track Your Lot' transparency platform