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Sundays owns the air-dried conversation, but frozen fresh brands still dominate the broader healthy dog food category.

The brand is a frequent top-three recommendation, but there is a clear opening to take the lead as the primary 'convenient fresh' option.

Sundays for Dogs's baseline score
68/100
Good

Sundays has achieved strong AI visibility by winning key editorial endorsements. While it leads the air-dried niche, it still sits in the shadow of frozen giants for general 'best dog food' prompts.

What we see
  • Sundays has strong visibility in 'best dog food' roundups, which helps ChatGPT and Claude include it in high-level recommendations.
  • Reddit discussions around 'picky eaters' and 'convenient fresh food' provide a rich signal for Gemini and AI Overviews.
  • The brand owns the 'air-dried' niche, but frequently loses out in general 'fresh dog food' queries to the massive ad spend and citation volume of The Farmer's Dog.
  • There is a gap in visibility for specific health-related queries like 'low-phosphorus' or 'weight management' where AI agents lean on legacy brands.
Business goals Sundays for Dogs is likely trying to hit
  • Win market share from frozen fresh food competitors
  • Establish air-dried as the default premium alternative to traditional kibble
  • Increase subscription loyalty for high-lifetime-value dog owners
  • Dominate the 'shelf-stable human grade' category in AI recommendations