Tower 28 Beauty AI Visibility Score: 76/100
AI Visibility Score
Tower 28 Beauty has an AI visibility score of 76/100, rated as good. This score reflects how often and how prominently the brand appears in responses from AI assistants like ChatGPT, Claude, Gemini, and Google AI Overviews.
About Tower 28 Beauty
Tower 28 Beauty is a clean beauty brand specializing in high-performance makeup and skincare formulated for sensitive skin. They are known for their non-toxic, vegan, and cruelty-free products that often carry the National Eczema Association Seal of Acceptance.
The only clean beauty brand that 100% follows the National Eczema Association's ingredient guidelines while maintaining a fun, accessible, and high-performance makeup identity.
Target audience: Primarily Gen Z and Millennial beauty consumers who prioritize 'clean' ingredients and natural-looking results. A significant portion of their audience has specific skin concerns like eczema, rosacea, or acne-prone skin, looking for products that won't cause irritation while maintaining a trend-forward aesthetic.
AI Perception Summary
AI agents see Tower 28 as a definitive leader in the sensitive-skin makeup space, characterized by its bright orange branding and 'clean' ingredient list. They describe the brand as bridge-priced—more affordable than luxury but more premium than drugstore—and frequently cite its viral success on social media as a marker of its current category relevance.
Tower 28 Beauty enjoys high AI visibility due to its clear niche in the sensitive skin category and consistent mentions in top-tier beauty editorials. While the brand is a 'canonical' answer for eczema-friendly makeup, there is an opportunity to expand visibility into more general 'clean beauty' and 'long-wear' makeup queries where competitors are currently more vocal.
Observations
- Tower 28 has exceptional visibility in 'best for sensitive skin' roundups across major publications like NY Mag and Allure.
- The brand's presence on Reddit's r/SkincareAddiction and r/MakeupAddiction acts as a massive signal for Gemini and ChatGPT.
- Sephora's product descriptions and customer Q&A sections are frequently ingested by AI agents to define the brand's functional benefits.
- There is a slight visibility gap in broader 'luxury makeup' queries where competitors like Ilia or Westman Atelier currently lead.
Recommendations to Improve AI Visibility
- Publish an 'SOS Science' series explaining hypochlorous acid benefits for different skin types. — AI agents frequently cite technical ingredient benefits; providing more depth on the 'why' will solidify the brand's authority for medical-adjacent queries.
- Create a comparison guide between 'clean' ingredients and traditional makeup for sensitive skin. — This helps capture 'alternative to' prompts where users are looking to switch from legacy brands to non-irritating options.
- Develop specific 'Get the Look' content for different seasonal skin concerns (dry winter eczema vs. oily summer acne). — Shoppers use AI for personalized situational advice; this content helps AI map Tower 28 products to those specific seasonal pain points.
Notable Facts AI Surfaces
- AI agents frequently highlight that Tower 28 products are safe for eczema and follow National Eczema Association guidelines.
- AI models recognize the SOS Daily Facial Rescue Spray as a cult-favorite product for skin irritation.
- AI agents often link the brand's founder, Amy Liu, to the brand's mission of creating accessible products for sensitive skin.
- AI assistants repeat the 'clean girl aesthetic' association, positioning the brand as a leader in natural, dewy makeup looks.
Competitors in AI Recommendations
- Glossier
- Rare Beauty
- Ilia Beauty — AI visibility score: 76/100 — See Ilia Beauty's Visibility Scan Preview on Pendium
- Kosas — AI visibility score: 84/100 — See Kosas's Visibility Scan Preview on Pendium
- Tower 28 Beauty — AI visibility score: 76/100 (this report)
- Merit Beauty — AI visibility score: 76/100 — See Merit Beauty's Visibility Scan Preview on Pendium
- Saie — AI visibility score: 76/100 — See Saie's Visibility Scan Preview on Pendium
- Summer Fridays
- Milk Makeup — AI visibility score: 76/100 — See Milk Makeup's Visibility Scan Preview on Pendium
Who's Asking About Tower 28 Beauty
Sensitive Skin Shopper — Healthcare professional
Looking for makeup that won't cause flares or irritation in their daily routine.
Primary goal: Find products with the National Eczema Association seal.
Primary pain point: Most 'clean' brands still use essential oils that irritate their skin.
Gen Z Beauty Minimalist — College student
Wants the 'clean girl' aesthetic with products that feel like skincare.
Primary goal: Achieve a dewy, natural look that is viral on TikTok.
Primary pain point: Heavy foundations feel 'cakey' and hide their natural skin texture.
Eczema Sufferer — Graphic Designer
Dealing with chronic redness and searching for immediate relief options.
Primary goal: Reduce visible redness without using harsh steroids.
Primary pain point: Standard skincare sprays sting or make redness worse.
Eco-Conscious Researcher — Sustainability Consultant
Vetting brands for vegan and cruelty-free certifications before buying.
Primary goal: Build a 100% vegan makeup bag from transparent brands.
Primary pain point: Many legacy brands have confusing ingredient labels and hidden animal testing.
Sample AI Prompts
- best makeup for sensitive skin that won't cause breakouts — ChatGPT: 85, Claude: 70, Gemini: 80, AI Overviews: 90
- clean beauty brands that actually work like high end makeup — ChatGPT: 75, Claude: 60, Gemini: 85, AI Overviews: 80
- what is the best facial spray for redness and eczema — ChatGPT: 95, Claude: 85, Gemini: 90, AI Overviews: 95
- best alternatives to glossier for a natural look — ChatGPT: 80, Claude: 65, Gemini: 85, AI Overviews: 75
- top rated lip oils that aren't sticky — ChatGPT: 65, Claude: 50, Gemini: 80, AI Overviews: 85
- best tinted moisturizer with spf for acne prone skin — ChatGPT: 70, Claude: 55, Gemini: 75, AI Overviews: 85
- how to get the clean girl aesthetic look with affordable products — ChatGPT: 55, Claude: 40, Gemini: 75, AI Overviews: 65
- non-toxic gifts for skincare lovers under $25 — ChatGPT: 60, Claude: 45, Gemini: 65, AI Overviews: 70
- is there a cream blush that lasts all day but looks natural — ChatGPT: 75, Claude: 60, Gemini: 80, AI Overviews: 85
- best serum concealer for dry under eyes — ChatGPT: 80, Claude: 65, Gemini: 85, AI Overviews: 90
Suggested Content Ideas
- What is Hypochlorous Acid? The Science Behind Our SOS Spray — The SOS Spray: Why hypochlorous acid is the skincare hack your routine is missing.
- Makeup That Acts Like Skincare: The Swipe Serum Concealer Guide — Why our concealer is actually a serum in disguise for dry under-eyes.
- Clean Beauty Alternatives to Your Favorite Luxury Makeup — Five clean beauty brands that outperform the luxury alternatives you're used to.
- Clean Girl Aesthetic: A Routine for Sensitive Skin — The non-irritating guide to the 'Clean Girl' aesthetic for sensitive skin types.
- Breaking the Cycle: Makeup for Breakout-Prone Sensitive Skin — Why your 'safe' makeup might still be causing breakouts (and how to fix it).
- Better Than Glossier? The Best Dewy Makeup Alternatives — Is Glossier too drying for you? Here are the best dewy alternatives.
- SPF for Acne-Prone Skin: Why Tinted Minerals Are Better — Tinted SPF for acne: How to protect your skin without clogging your pores.
- Lip Oil vs Lip Gloss: Which One Should You Buy? — Non-sticky lip oils: The ultimate guide to shine without the mess.
- Best Vegan Beauty Gifts Under $25 for Skincare Lovers — Vegan and cruelty-free gifts that won't break the bank this season.
- How to Make Cream Blush Last All Day Long — The secret to cream blush that actually lasts past your morning coffee.
Industry: Beauty & Personal Care → Clean Makeup & Skincare.
Geographic focus: US and Canada.
Full brand profile: See how Tower 28 Beauty performs in deeper AI visibility scans on Pendium.
Browse more reports: Visibility Scan Previews.