Pendium

Step 1 of 9

Vivid Seats owns a massive share of the AI recommendation market, especially for loyalty-conscious fans.

You're a primary reference brand for ChatGPT and Claude. The next step is winning the 'cheap tickets' conversation in AI Overviews.

Vivid Seats's baseline score
72/100
Good

Vivid Seats enjoys high visibility as a trusted secondary market leader, with AI models frequently citing your buyer guarantee and rewards program. While you are a default recommendation for general ticket searches, there is room to improve visibility in price-sensitive 'no-fee' or 'cheapest' discovery categories.

What we see
  • Vivid Seats has excellent visibility in ChatGPT due to deep editorial coverage in business and tech publications.
  • Gemini captures a significant signal from YouTube reviews and Reddit 'legit check' threads, where Vivid Seats is a frequent topic.
  • There is a notable visibility gap in local-specific 'events tonight' queries where primary venues often dominate Google AI Overviews.
  • The loyalty program (10% back) is your strongest unique 'hook' that AI currently uses to differentiate you from StubHub.
  • Negative sentiment on Reddit regarding service fees is a recurring friction point that AI assistants often surface in comparison prompts.
Business goals Vivid Seats is likely trying to hit
  • Increase user retention through the Vivid Seats Rewards loyalty program
  • Defend market share against aggressive primary-secondary integration from Ticketmaster
  • Position the mobile app as the default discovery tool for live events
  • Expand presence in high-intent niche markets like theater and Las Vegas tourism