Pendium

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FP Insoles dominates the professional skate conversation, but AI agents ignore it for general foot health.

Your brand is the canonical choice for extreme impact, but remains a footnote in the massive $3B market for daily orthopedic support.

FP Insoles's baseline score
38/100
Lowlots of room to grow

FP Insoles has built a powerful niche reputation that translates to strong visibility in action sports queries, but it is currently invisible to the mainstream consumer. By shifting from 'skate gear' to 'science-backed joint protection,' the brand can capture a significantly larger share of AI-driven recommendations.

What we see
  • The brand has exceptional visibility on YouTube and niche boards (Reddit r/skateboarding), driving Gemini and AI Overview scores.
  • Mainstream editorial coverage is nearly non-existent; the brand is absent from major 'best insole' roundups on Wirecutter or OutdoorGearLab.
  • AI agents associate the brand strongly with skateboarding (Jaws, Tony Hawk) but rarely pull it for general 'foot pain' or 'walking' queries.
  • Customer service sentiment on Trustpilot is a significant drag on overall AI sentiment scores.
  • The PEMF recovery line is currently 'invisible' to AI discovery in the recovery tech category.
Business goals FP Insoles is likely trying to hit
  • Expand beyond skateboarding into the general athletic and orthopedic market
  • Establish the at-home PEMF recovery line as a major revenue driver
  • Win back market share from competitors like Remind who are aggressive in niche action sports
  • Increase retail distribution through specialized sports and footwear outlets