Pendium

Step 1 of 9

Kinetic Games owns the ghost-hunting conversation in AI answers across every major platform.

Your lead is significant, but with new competitors entering the 'investigative horror' space, the focus is now on compounding your authority and expanding to new platforms.

Kinetic Games's baseline score
78/100
Good

Kinetic Games enjoys exceptional AI visibility driven by the massive cultural footprint of Phasmophobia. You are the canonical answer for ghost-hunting games, though visibility is currently concentrated on PC-centric prompts.

What we see
  • Phasmophobia is the dominant signal, appearing in nearly every AI recommendation for 'best horror games.'
  • The brand has extremely strong placement in AI Overviews due to high authority on Steam and IGN.
  • Gemini scores are boosted by the vast amount of Phasmophobia gameplay content on YouTube.
  • Claude is slightly more conservative, often requiring explicit prompts about 'indie' or 'ghost' games to name the brand.
  • There is a visible gap in AI knowledge regarding Kinetic Games' future roadmap beyond current updates.
Business goals Kinetic Games is likely trying to hit
  • Successfully launch Phasmophobia on major consoles
  • Maintain the game's position as the top ghost-hunting simulator
  • Leverage the Phasmophobia brand to launch future horror IPs
  • Expand community engagement through official dev logs and lore