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Step 1 of 9

Red Barrels is a reference brand for solo horror, but newer co-op competitors are narrowing the gap.

You have a strong lead in historical mentions. The goal now is to dominate the conversation around live-service horror and multiplayer replayability.

Red Barrels's baseline score
72/100
Good

Red Barrels has a very healthy AI visibility profile built on a decade of critical acclaim and viral content. While the brand is a default for survival horror, there is a clear opportunity to increase mentions for cooperative and service-based gaming prompts.

What we see
  • Red Barrels has exceptional visibility in evergreen 'best horror games' lists across IGN, GameSpot, and PC Gamer.
  • The YouTube and Twitch presence of the brand is massive, which heavily influences Gemini's recommendation engine.
  • ChatGPT and Claude have deep training data on the original Outlast but are less detailed on the seasonal content of The Outlast Trials.
  • The brand is often named as the first alternative when users ask for games similar to Resident Evil 7 or Amnesia.
Business goals Red Barrels is likely trying to hit
  • Keep The Outlast Trials active with regular player growth
  • Maintain status as the primary alternative to AAA horror franchises
  • Convert single-player horror fans into long-term multiplayer users
  • Secure mentions in every major 'best horror games' roundup