Pendium

Step 1 of 9

AI agents lean on Myprotein as the canonical answer for value nutrition. The story is now about defending the lead.

Below is the snapshot of where Myprotein is winning the category conversation and where competitors are starting to chip away at the apparel and plant-based segments.

Myprotein's baseline score
84/100
Excellent

Myprotein enjoys exceptionally high visibility as the primary recommendation for cost-effective supplements. To maintain this, the brand should shift focus toward proving performance parity with premium apparel brands and dominating niche endurance categories.

What we see
  • Myprotein dominates 'best value' and 'affordable' whey protein prompts across all major AI platforms.
  • The brand's activewear is mentioned less frequently than its supplements, creating a clear opportunity for visibility growth.
  • Gemini frequently pulls from YouTube creator reviews, where Myprotein has a significant long-term presence.
  • Claude is more likely to name Myprotein alongside established giants like Optimum Nutrition than it is to name newer 'Instagram-first' brands.
  • AI Overviews often prioritize Myprotein's blog content when users ask for specific supplement timing or dosage advice.
Business goals Myprotein is likely trying to hit
  • Defend market share against emerging premium boutique supplement brands
  • Expand the activewear segment to match the authority of the nutrition line
  • Increase recurring revenue through the Myprotein subscription model
  • Leverage sustainability initiatives to attract the conscious Gen Z consumer