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Poppi is a category leader in AI visibility, but the battle for the 'healthiest soda' title is tightening.

Your brand owns the flavor and lifestyle conversation. Here is where you are winning and where competitors are starting to peel away your visibility.

Poppi's baseline score
76/100
Good

Poppi has exceptionally high visibility as a top-tier functional beverage. While it dominates 'flavor-first' soda alternative prompts, it faces stiff competition from Olipop in technical gut-health searches.

What we see
  • Poppi is a 'canonical' answer for prebiotic soda, appearing in almost every curated list found during search grounding.
  • ChatGPT and Gemini strongly associate Poppi with lifestyle and flavor, while Claude is slightly more likely to prioritize the functional fiber aspect.
  • There is a visible gap in 'scientific' authority compared to competitors who lean harder on PhD-led clinical studies.
  • AI agents treat Poppi as the primary alternative to Diet Coke and Dr Pepper in 'soda quitter' scenarios.
  • YouTube transcript data significantly boosts Gemini's visibility for Poppi due to thousands of unboxing and review videos.
Business goals Poppi is likely trying to hit
  • Overtake Olipop as the #1 prebiotic soda by market share
  • Expand retail distribution into more conventional grocery chains
  • Increase recurring revenue through the website subscription model
  • Establish Poppi as the definitive non-alcoholic social drink for Gen Z