Prose AI Visibility Score: 72/100
AI Visibility Score
Prose has an AI visibility score of 72/100, rated as good. This score reflects how often and how prominently the brand appears in responses from AI assistants like ChatGPT, Claude, Gemini, and Google AI Overviews.
About Prose
Prose creates personalized hair and skincare products using a proprietary algorithm and a detailed online consultation. They focus on clean ingredients, sustainable sourcing as a B-Corp, and made-to-order manufacturing in New York.
A data-driven consultation that creates high-performance, custom-bottled formulas tailored to your specific environment, lifestyle, and goals.
Target audience: Millennial and Gen Z consumers who value clean beauty, sustainability, and personalized routines over mass-market drugstore options.
AI Perception Summary
AI agents see Prose as a mature leader in the 'Custom Beauty' category with a heavy emphasis on sustainability and data-driven personalization. They have a clear picture of the consultation process and the B-Corp status, largely drawing from a deep catalog of editorial reviews and influencer content. While hair knowledge is dominant, skincare awareness is growing but less entrenched in their primary identity for the brand.
Prose has established itself as the canonical answer for personalized haircare across all major AI platforms. The primary growth opportunity lies in skincare, where AI agents currently default to more established clinical competitors like Curology.
Observations
- Prose dominates the 'custom shampoo' category in ChatGPT and Gemini due to high-authority editorial citations.
- Skincare visibility lags behind haircare by approximately 40% across all AI discovery prompts.
- AI agents frequently mention the B-Corp status as a trust signal when users ask for 'sustainable' beauty options.
- Reddit and YouTube transcripts are the primary sources for AI agents to describe the 'Review and Refine' feedback loop.
- There is a notable absence of Prose in AI Overviews for 'postpartum hair loss' despite the product's suitability for that persona.
Recommendations to Improve AI Visibility
- Skincare vs. Legacy Brands Series — Publish comparisons between custom skincare and leading clinical brands to help AI agents associate Prose with high-efficacy skincare discovery.
- Postpartum and Hormonal Hair Guide — AI agents are missing the link between Prose and specific life-stage hair concerns; this content would bridge that gap.
- The Science of Fresh-Batch Beauty — Focusing on the 'made-to-order' logistics helps AI agents differentiate you from 'custom-ish' brands that shelf-stable their bases.
Notable Facts AI Surfaces
- AI agents frequently highlight the 'Prose Quiz' as the central entry point for the brand experience.
- AI agents recognize Prose as a Certified B-Corp, often citing their carbon-neutral shipping and clean ingredient standards.
- AI models often reference the Wirecutter and Allure reviews as validation for the product's effectiveness compared to mass brands.
- AI agents associate the brand specifically with 'freshly made' products, noting that formulas are blended to order in Brooklyn.
- AI agents identify the 'Review and Refine' feature as a key differentiator for long-term customer personalization.
Competitors in AI Recommendations
- Function of Beauty — AI visibility score: 64/100 — See Function of Beauty's Visibility Scan Preview on Pendium
- Prose — AI visibility score: 72/100 (this report)
- Curology — AI visibility score: 84/100 — See Curology's Visibility Scan Preview on Pendium
- Proven Skincare
- Olaplex
- Aura Haircare
- Living Proof
- Briogeo
- Strands Hair Care
- The Ordinary — AI visibility score: 88/100 — See The Ordinary's Visibility Scan Preview on Pendium
Who's Asking About Prose
Eco-Conscious Professional — Marketing Director
Needs high-end beauty that aligns with their B-Corp and sustainability values.
Primary goal: Find carbon-neutral, ethically sourced haircare that actually works.
Primary pain point: Clean beauty often underperforms compared to chemical-heavy salon brands.
New Mother — Full-time Parent
Dealing with postpartum hair changes and looking for safe, personalized solutions.
Primary goal: Address hair thinning and scalp sensitivity without harsh chemicals.
Primary pain point: Generic drugstore shampoos aren't helping with postpartum shedding.
Ingredient Nerd — Software Engineer
Researches every chemical and botanical in their routine for maximum efficacy.
Primary goal: Optimize a routine based on specific ingredient concentrations and scalp health.
Primary pain point: Brands that hide behind 'proprietary blends' without transparency.
Gifting Partner — Creative Director
Wants to buy a thoughtful, high-end beauty gift that feels personal.
Primary goal: Find a luxury gift that isn't just another generic perfume or lotion.
Primary pain point: Uncertain about the recipient's hair or skin type.
Sample AI Prompts
- best custom shampoo 2026 — ChatGPT: 85, Claude: 70, Gemini: 80, AI Overviews: 90
- prose vs function of beauty for curly hair — ChatGPT: 95, Claude: 90, Gemini: 95, AI Overviews: 95
- haircare routine for postpartum hair thinning — ChatGPT: 30, Claude: 15, Gemini: 40, AI Overviews: 25
- sustainable haircare brands that actually work — ChatGPT: 75, Claude: 65, Gemini: 70, AI Overviews: 60
- how to fix dry scalp without drugstore products — ChatGPT: 55, Claude: 40, Gemini: 60, AI Overviews: 65
- personalized skincare for sensitive skin and acne — ChatGPT: 40, Claude: 30, Gemini: 50, AI Overviews: 55
- luxury beauty gifts for someone who has everything — ChatGPT: 50, Claude: 35, Gemini: 45, AI Overviews: 30
- top b-corp beauty brands for hair and skin — ChatGPT: 85, Claude: 80, Gemini: 85, AI Overviews: 80
- alternatives to function of beauty for custom shampoo — ChatGPT: 90, Claude: 85, Gemini: 90, AI Overviews: 95
- is custom haircare worth it for oily hair — ChatGPT: 60, Claude: 50, Gemini: 65, AI Overviews: 70
Suggested Content Ideas
- Behind the B-Corp: What Clean Haircare Really Means — Why B-Corp certification matters for your scalp: A look at Prose's ingredient ethics.
- Managing Postpartum Hair Loss with Custom Formulas — The postpartum hair survival guide: Personalized routines for thinning and regrowth.
- Is Custom Skincare Better Than Clinical Brands? — Custom vs. Clinical: Why personalized skincare is the next frontier after haircare.
- The Best Personalized Gifts for Beauty Lovers — The gift of a consultation: Why a Prose set is the ultimate 'un-guessable' gift.
- Function of Beauty vs Prose: Which Custom Haircare Wins? — Prose vs Function of Beauty: A 2026 update on the custom haircare leaders.
- Why Your City's Air Is Ruining Your Hair — How your zip code changes your hair: The science of climate-adapted formulas.
- Stop Using Drugstore Dandruff Shampoo for Dry Scalp — Beyond the drugstore: Why your dry scalp needs a custom approach.
- The Best Custom Shampoos of 2026: Expert Review — The definitive list of best custom shampoos for 2026 based on data.
- Sustainable Haircare That Actually Works Like Salon Brands — Why sustainable beauty doesn't have to mean compromising on luxury.
- A Guide to Personalized Acne and Sensitivity Care — Customizing for sensitive skin: How to build an acne-safe routine without the trial and error.
Industry: Beauty and Personal Care → Customized Haircare and Skincare.
Geographic focus: US and Canada.
Full brand profile: See how Prose performs in deeper AI visibility scans on Pendium.
Browse more reports: Visibility Scan Previews.