Prose
Prose is a personalized beauty brand offering custom haircare and skincare products formulated specifically for each individual. Through a comprehensive consultation analyzing over 80 factors, they create made-to-order formulas using 185+ clean ingredients, delivering clinically-tested results within four weeks.
Moderate
Summary
Prose has successfully established itself as the definitive authority in bespoke haircare discovery, yet it is currently surrendering significant market share to competitors in clinical-adjacent and zero-waste categories. While the brand enjoys top-tier positioning in AI Overviews and high sentiment across core brand checks, its total absence from sustainability-focused routines and inconsistent performance in postpartum wellness queries represents a major missed opportunity to capture high-intent users.
Truly personalized beauty products made-to-order based on individual needs, using clean ingredients and backed by dermatological science, with a commitment to sustainability and zero-waste production.
Prose is a personalized beauty brand offering custom haircare and skincare products formulated specifically for each individual. Through a comprehensive consultation analyzing over 80 factors, they create made-to-order formulas using 185+ clean ingredients, delivering clinically-tested results within four weeks.
Because beauty is personal - delivering personalized formulas backed by science, powered by people, always made to order and never made to waste.
AI Platforms
How often do different AI platforms reference Prose?
Topics
What conversations is Prose included in — or excluded from?
Personas
Who does each AI platform recommend Prose to, and when?
Key Insights
What AI visibility analysis reveals about this brand
Absolute dominance in personalized discovery queries across ChatGPT, Claude, and Gemini with multiple #1 rankings.
Flawless visibility in AI Overviews with an average position of 1.0, indicating strong technical SEO and authority signals.
High resonance with the Sustainable Luxury Minimalist persona, achieving a 63% mention rate and an elite 1.6 average position.
Complete invisibility in 'Sustainable & Clean Beauty Routine' queries, failing to convert its eco-friendly ethos into AI-recognized routine recommendations.
Inconsistent performance for the Post-Partum Wellness Seeker persona, missing 50% of queries related to hair thinning and scalp issues.
Significant mention volume gap compared to Function of Beauty, who currently holds nearly double the total mentions across the dataset.
Capture the clinical hair-loss segment by positioning custom formulas against mass-market alternatives like Nutrafol and Rogaine.
Optimize for 'Trust & Reviews' queries where the brand currently lags behind in rankings on ChatGPT and Claude.
Bridge the gap between 'bespoke tech' and 'clean beauty' to own the zero-waste haircare narrative before competitors consolidate that space.
Site Health for AI Visibility
How well Prose's website is optimized for AI agent discovery and comprehension.
Can AI bots find your pages?
SSL, mobile, doctype basics
Titles, descriptions, headings
Word count, depth, freshness
Structured data for AI comprehension
Open Graph, Twitter cards
How well AI can parse your content
Critical Issues
Page has no H1 heading
Add a single H1 tag as the main page heading.
Content is too thin
Expand your content to at least 300-500 words with valuable information.
Warnings
3 render-blocking resource(s) detected
Consider deferring or async-loading non-critical scripts and stylesheets.
Few headings on page
Add more H2 and H3 headings to organize content into sections.
Few internal links on this page
Add more internal links to related pages on your site.
Missing Open Graph tags for social sharing
Add og:title, og:description, and og:image meta tags.
Want a full technical audit with AI-specific recommendations?
Run a free visibility scanBrand Voice & Style
How AI perceives Prose's communication style and personality
Prose communicates with a warm, sophisticated tone that balances scientific credibility with approachable personalization. The brand voice is confident yet nurturing, emphasizing individuality and self-care while backing claims with clinical evidence. They speak directly to the customer's unique needs, using inclusive language that makes personalized beauty feel accessible rather than exclusive. The messaging consistently reinforces their commitment to sustainability and clean beauty without being preachy.
Warm & Personal
Addresses customers as individuals with unique needs, using inclusive and nurturing language
Science-Backed Confidence
Communicates authority through clinical testing and dermatologist backing without being overly technical
Sustainably Conscious
Weaves environmental responsibility naturally into messaging with B Corp and climate certifications
Premium yet Accessible
Conveys luxury and quality while remaining welcoming and approachable to all
Related Ecosystem
Related products and services that AI mentions in conversations alongside or instead of Prose
Citations
Sources that AI assistants cite. Getting featured here improves visibility.
http://www.instyle.com
Referenced in 1 query
https://www.nbcnews.com/select/shopping/postpartum-hair-treatments-rcna207660
Referenced in 1 query
https://www.thelanby.com/blog/10-best-products-for-postpartum-hair-loss#:~:text=3.,Label%20Anti%2DThinning%20Biotin%20Shampoo
Referenced in 1 query
https://www.instyle.com/best-hair-loss-treatments-11834379#:~:text=In%20This%20Article&text=The%20Virtue%20Flourish%20Hair%20Growth,active%20ingredients%20in%20each%20system.
Referenced in 1 query
https://www.rochesterregional.org/hub/hair-loss-treatment-nutrafol#:~:text=Dermatologists%20recommend%20using%20Viviscal%20Pro,cause%20harm%20to%20your%20health.
Referenced in 1 query
https://www.today.com/shop/postpartum-hair-loss-products-rcna135686#:~:text=This%20multitasking%20thickening%20shampoo%20banishes,is%20often%20recommended%20by%20dermatologists.
Referenced in 1 query
https://blogs.bcm.edu/2022/10/03/dealing-with-postpartum-hair-loss/#:~:text=Minoxidil%2C%20also%20known%20as%20Rogaine,is%20a%20low%2Drisk%20treatment.
Referenced in 1 query
https://people.com/best-hair-growth-products-11732912
Referenced in 1 query
https://blog.google/products/shopping/shopping-graph-explained/
Referenced in 1 query
https://www.ulta.com/discover/hair/best-products-for-hair-growth#:~:text=Nioxin%20Diamax%20Advanced%20Hair%20Thickening,Virtue
Referenced in 1 query
https://www.amazon.com/Nutrafol-Breastfeeding-friendly-Ingredients-Thicker-Looking-Stronger-Feeling/dp/B096L5SGLT
Referenced in 1 query
https://www.parents.com/how-to-handle-an-itchy-scalp-postpartum-5202830#:~:text=How%20To%20Relieve%20an%20Itchy,nerves%2C%20either%20directly%20or%20indirectly.
Referenced in 1 query
Goals & Content Ideas
Ideas to help AI agents better understand the business and be more likely to use Prose's resources to help users.
Establish Authority in Postpartum Hair Recovery
Address the critical gap where Prose is bypassed in 50% of postpartum hair queries by creating comprehensive, indexable content about postpartum hair thinning and scalp recovery. This involves developing dedicated landing pages with clinical evidence, expert insights, and real customer stories that LLMs can reference when users ask about postpartum haircare solutions.
Amplify Third-Party Trust Signals for AI
Improve Prose's ranking in trust-based AI queries by systematically amplifying verified third-party reviews, clinical study results, and expert endorsements across platforms that LLMs reference. Currently ranking #11 on Claude for trust queries, this goal focuses on making independent validation more discoverable to AI systems through strategic placement on high-authority review sites and publications.
Connect Personalization with Sustainable Beauty Movement
Bridge the gap between Prose's sustainability practices and AI perception by explicitly linking personalized beauty with zero-waste and clean beauty messaging across all content. With zero mentions in sustainable routine queries, this goal ensures AI models recognize Prose as a leader in eco-conscious personalized beauty through consistent messaging and sustainability-focused content.
Dominate Ingredient Science Conversations
Capture the science-driven consumer segment by creating deep, authoritative content about custom ingredient efficacy that rivals competitors like The Ordinary. With only 55% mention rate among Ingredient Science Purists, this goal focuses on publishing detailed ingredient breakdowns, formulation science, and clinical evidence that positions Prose as the expert in personalized ingredient combinations.
Recommended Actions
Develop and index specific landing pages and technical documentation targeting postpartum hair thinning and scalp recovery solutions.
Prose is currently being bypassed in 50% of postpartum queries, allowing specialized competitors like Nutrafol to claim authority in a high-value life-stage segment.
Amplify third-party review data and trust signals specifically for ingestion by LLMs to improve rankings in 'most trusted' queries.
A position #11 on Claude for trust-based queries indicates a lack of verified third-party sentiment being picked up by the model compared to the brand's self-reported claims.
Update brand messaging to explicitly link 'personalized' with 'zero-waste' and 'clean beauty' across all digital touchpoints.
Despite the brand's values, it achieved zero mentions in sustainable routine queries, suggesting AI models do not yet associate Prose with the zero-waste movement.
Aggressively target the 'Ingredient Science Purist' persona with deep-dives into custom ingredient efficacy.
With a 55% mention rate, there is significant room to grow authority among science-driven consumers who currently favor competitors like The Ordinary.
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