What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Prose

Visibility45

Vibe100

Businesses/Beauty & Personal Care/Prose

AI Visibility & Sentiment

Prose

Prose is a personalized beauty brand offering custom haircare and skincare products formulated specifically for each individual. Through a comprehensive consultation analyzing over 80 factors, they create made-to-order formulas using 185+ clean ingredients, delivering clinically-tested results within four weeks.

Active Monitoring

prosehair.com

Beauty & Personal Care

AI Visibility Score

45/100

Moderate

Sentiment Score

100/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Prose today.

Prose has successfully established itself as the definitive authority in bespoke haircare discovery, yet it is currently surrendering significant market share to competitors in clinical-adjacent and zero-waste categories. While the brand enjoys top-tier positioning in AI Overviews and high sentiment across core brand checks, its total absence from sustainability-focused routines and inconsistent performance in postpartum wellness queries represents a major missed opportunity to capture high-intent users.

Working in your favor

Absolute dominance in personalized discovery queries across ChatGPT, Claude, and Gemini with multiple #1 rankings.

Flawless visibility in AI Overviews with an average position of 1.0, indicating strong technical SEO and authority signals.

High resonance with the Sustainable Luxury Minimalist persona, achieving a 63% mention rate and an elite 1.6 average position.

Gaps to close

Complete invisibility in 'Sustainable & Clean Beauty Routine' queries, failing to convert its eco-friendly ethos into AI-recognized routine recommendations.

Inconsistent performance for the Post-Partum Wellness Seeker persona, missing 50% of queries related to hair thinning and scalp issues.

Significant mention volume gap compared to Function of Beauty, who currently holds nearly double the total mentions across the dataset.

Opportunities

Capture the clinical hair-loss segment by positioning custom formulas against mass-market alternatives like Nutrafol and Rogaine.

Optimize for 'Trust & Reviews' queries where the brand currently lags behind in rankings on ChatGPT and Claude.

Bridge the gap between 'bespoke tech' and 'clean beauty' to own the zero-waste haircare narrative before competitors consolidate that space.

Highest-Impact Actions

Develop and index specific landing pages and technical documentation targeting postpartum hair thinning and scalp recovery solutions.

Prose is currently being bypassed in 50% of postpartum queries, allowing specialized competitors like Nutrafol to claim authority in a high-value life-stage segment.

Amplify third-party review data and trust signals specifically for ingestion by LLMs to improve rankings in 'most trusted' queries.

A position #11 on Claude for trust-based queries indicates a lack of verified third-party sentiment being picked up by the model compared to the brand's self-reported claims.

Update brand messaging to explicitly link 'personalized' with 'zero-waste' and 'clean beauty' across all digital touchpoints.

Despite the brand's values, it achieved zero mentions in sustainable routine queries, suggesting AI models do not yet associate Prose with the zero-waste movement.

Value Proposition

Truly personalized beauty products made-to-order based on individual needs, using clean ingredients and backed by dermatological science, with a commitment to sustainability and zero-waste production.

Overview

Mission

Because beauty is personal - delivering personalized formulas backed by science, powered by people, always made to order and never made to waste.

Products & Services

Custom ShampooCustom ConditionerCustom Scalp SerumCustom CleanserCustom SerumCustom Moisturizer

Current State

Visibility Landscape

A high-level view of how Prose performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	97
“What do you know about Prose? What do they do and what's their reputation?”	#1	#1	#1	#1
Core6q Product/service category queries	53	52	39	50
“help me fix my postpartum hair thinning and scalp issues, what specific products or brands should i buy?”	#4	#1	No	No
“what are the best personalized haircare brands that actually use a consultation or quiz?”	#1	#1	#1	#1
“what are the most trusted custom beauty companies right now?”	#7	#11	No	#1
“my hair is frizzy and dry but my scalp gets oily fast, what routine do i need? give me some brand names.”	No	No	No	No
“i have sensitive skin and everything makes me break out, what's a good clean skincare routine that actually works?”	No	No	No	No
“i want a custom serum and cleanser made for my specific skin type, who does that best right now?”	No	No	No	No
Growth Areas1q Adjacent, aspirational & visionary	0	0	0	0
“build me a clean beauty routine that is also zero-waste, specific brands please”	No	No	No	No

“What do you know about Prose? What do they do and what's their reputation?”

“help me fix my postpartum hair thinning and scalp issues, what specific products or brands should i buy?”

“what are the best personalized haircare brands that actually use a consultation or quiz?”

“what are the most trusted custom beauty companies right now?”

#11

“my hair is frizzy and dry but my scalp gets oily fast, what routine do i need? give me some brand names.”

“i have sensitive skin and everything makes me break out, what's a good clean skincare routine that actually works?”

“i want a custom serum and cleanser made for my specific skin type, who does that best right now?”

“build me a clean beauty routine that is also zero-waste, specific brands please”

Competitive Landscape

Function of Beauty

31 mentions

Prose

23 mentions

Curology

9 mentions

The Ordinary

7 mentions

Nutrafol

7 mentions

eSalon

7 mentions

Olaplex

6 mentions

Briogeo

6 mentions

Rogaine

5 mentions

Plaine Products

5 mentions

Formulate

5 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Prose's AI visibility.

Key Findings

Strength

Absolute dominance in personalized discovery queries across ChatGPT, Claude, and Gemini with multiple #1 rankings.

Strength

Flawless visibility in AI Overviews with an average position of 1.0, indicating strong technical SEO and authority signals.

Strength

High resonance with the Sustainable Luxury Minimalist persona, achieving a 63% mention rate and an elite 1.6 average position.

Recommended Actions

Develop and index specific landing pages and technical documentation targeting postpartum hair thinning and scalp recovery solutions.

Prose is currently being bypassed in 50% of postpartum queries, allowing specialized competitors like Nutrafol to claim authority in a high-value life-stage segment.

Amplify third-party review data and trust signals specifically for ingestion by LLMs to improve rankings in 'most trusted' queries.

A position #11 on Claude for trust-based queries indicates a lack of verified third-party sentiment being picked up by the model compared to the brand's self-reported claims.

Update brand messaging to explicitly link 'personalized' with 'zero-waste' and 'clean beauty' across all digital touchpoints.

Despite the brand's values, it achieved zero mentions in sustainable routine queries, suggesting AI models do not yet associate Prose with the zero-waste movement.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Targeted Solutions For Hair & Skin Issues(3 queries)

“help me fix my postpartum hair thinning and scalp issues, what specific products or brands should i buy?”

0/4 platforms mentioned

Core

ChatGPT

1.CeraVe Hydrating Shampoo

2.Vanicream Free & Clear Shampoo

3.Briogeo Be Gentle, Be Kind™ Aloe + Oat Milk Ultra Soothing Shampoo

4.Nizoral A-D

5.Head & Shoulders Clinical Strength

+10 more

Claude

1.Rogaine

2.Nioxin System

3.The Ordinary

4.Hum Nutrition

5.SmartyPants

+5 more

Gemini

1.Rogaine

2.Rogaine

3.Nature's Bounty Biotin

4.Zhou Nutrition Biotin

5.Solgar Biotin

+16 more

AI Overviews

1.Nutrafol

2.Baby Blues

3.Anya

4.Vegamour

5.Mielle

+4 more

“my hair is frizzy and dry but my scalp gets oily fast, what routine do i need? give me some brand names.”

0/4 platforms mentioned

Core

The Ingredient Science Purist · Biotech Research Associate

ChatGPT

No brands listed

Claude

No brands listed

Gemini

No brands listed

AI Overviews

No brands listed

“i have sensitive skin and everything makes me break out, what's a good clean skincare routine that actually works?”

0/4 platforms mentioned

Core

The Ingredient Science Purist · Biotech Research Associate

ChatGPT

No brands listed

Claude

No brands listed

Gemini

No brands listed

AI Overviews

No brands listed

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

InStyle

instyle.com

Prose

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Beauty & Personal Care

Start gettingrecommended by AI.

Frequently asked questions

Prose

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Beauty & Personal Care

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.