Pendium

Step 1 of 9

AI agents lean on Under Armour as the canonical answer for performance training. The story is now about defending the lead.

Below is the snapshot of where your brand owns the conversation, where competitors like Lululemon are encroaching, and where your new 2026 lines can win.

Under Armour's baseline score
88/100
Excellent

Under Armour maintains an elite visibility profile, particularly in core training and team sports. While you are a default recommendation for technical apparel, there is a clear opportunity to grow your footprint in the competitive running footwear and youth accessory categories where AI agents currently default to legacy leaders.

What we see
  • Under Armour has nearly 100% visibility for 'moisture-wicking' queries in ChatGPT and Claude.
  • Footwear recommendations are currently dominated by Nike and Hoka in Gemini, where Under Armour's Arc 96 is gaining ground but lacks volume.
  • The 'No Weigh Lite' backpack has a low visibility score because third-party reviews haven't been widely ingested by AI agents yet.
  • Reddit sentiment significantly boosts Under Armour's ranking in Gemini for durable gym shirts.
  • AI Overviews heavily surface your outlet sales, indicating that Google sees the brand as a value-leader in the premium segment.
Business goals Under Armour is likely trying to hit
  • Maintain dominance in the high-school and collegiate team sports market
  • Expand market share in the premium lifestyle and everyday performance segment
  • Drive adoption of the new No Weigh Lite backpack and Bouncy Tee lines
  • Solidify brand authority in the competitive running and training footwear space
  • Maximize conversion during the semi-annual outlet promotional events