What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Roadmap Pricing

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Deel, Inc.

Visibility95

Vibe98

Businesses/Human Resources Technology and Financial Technology/Deel, Inc.

AI Visibility & Sentiment

Deel, Inc.

Deel is a leading global-first HR and payroll platform that serves as an operating system for international work. The company enables businesses to hire, pay, and manage employees and contractors globally through a unified, automated interface.

Active Monitoring

deel.com

Human Resources Technology and Financial Technology Startups

AI Visibility Score

95/100

Excellent

Sentiment Score

98/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

visionary

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Deel, Inc. today.

Deel dominates the AI conversation for global employment and payroll, consistently securing top-tier positions across major LLMs and AI Overviews. While the brand maintains an iron grip on core EOR and compliance inquiries, there is a clear strategic opening to solidify its authority in peripheral operational tasks like hardware logistics and visa sponsorship.

Working in your favor

Secures near-total dominance in 'Core' intent queries related to global payroll and EOR platforms

Exceptional performance with 'Rapid-Scale Startup Founder' persona, achieving a 1.6 average position

High brand recall across all major platforms, with near-universal inclusion in AI Overviews and ChatGPT

Gaps to close

Declining visibility in 'Managing Distributed Workforce' tasks such as shipping physical assets and visa sponsorship

Lower ranking consistency for the 'Remote-First HR Operations Lead' persona compared to startup founders

Occasional volatility in search rankings for trust-based and vetting-focused queries

Opportunities

Leverage existing brand trust to expand content presence in specialized operational niches like hardware logistics

Strengthen mid-funnel content specifically addressing the pain points of Enterprise Global Expansion Managers

Target high-intent vetting queries to stabilize ranking performance against emerging competitors

Highest-Impact Actions

Develop and syndicate technical, content-rich guides regarding 'Distributed Operational Logistics' (hardware, visas)

Data shows a dip in performance for non-core operational queries; bolstering this area will capture HR leads searching for end-to-end solutions beyond simple payroll.

Optimize landing pages and thought leadership specifically for the 'Enterprise Global Expansion Manager' persona

While startup traction is optimal, the data indicates a slight performance lag with enterprise-level personas compared to startup-focused ones.

Increase presence in 'Trust & Vetting' comparative content to ensure consistent top-3 positioning

High-value prospects rely on AI to guide their vendor selection; stabilizing rankings here prevents competitors like Remote and Rippling from chipping away at market share.

Value Proposition

Deel operates its own legal entities in over 100 countries, providing a full-stack approach that ensures better compliance, faster support, and direct control compared to competitors who act as third-party aggregators.

Overview

Mission

To unlock opportunity for anyone, anywhere.

Products & Services

Deel EOR (Employer of Record)Deel Global PayrollDeel HR (HRIS)Deel IT (Equipment Management)Deel Mobility (Visa and Immigration Support)

Current State

Visibility Landscape

A high-level view of how Deel, Inc. performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	—
“What do you know about Deel, Inc.? What do they do and what's their reputation?”	#1	#1	#1	—
Core4q Product/service category queries	97	97	97	—
“what are the best eor platforms for a startup hiring its first employees in brazil and the uk”	#1	#1	#1	—
“compare the top payroll software that can handle payments for both contractors and full-time employees globally”	#1	#1	#1	—
“recommend an all-in-one hr tool for a remote company that needs to manage payroll and employee benefits across multiple countries”	#1	#1	#1	—
“what are the most trusted platforms for global payroll and employer of record services right now”	#1	#1	#1	—
Growth Areas5q Adjacent, aspirational & visionary	97	96	95	82
“how do i handle shipping laptops to remote employees in different countries, are there services that manage this”	#1	#1	#4	#6
“what tools can help me sponsor work visas for new hires in the eu and us, are there platforms that automate this”	#1	#1	#1	—
“what software should i use to track time off and manage employee data for my remote team”	#1	#1	#1	—
“what should i look for when vetting a global eor partner to make sure they are compliant”	#1	#3	#1	—
“best rated tools for managing international team compliance and benefits for growing tech companies”	#1	#1	#1	—

“What do you know about Deel, Inc.? What do they do and what's their reputation?”

—

“what are the best eor platforms for a startup hiring its first employees in brazil and the uk”

—

“compare the top payroll software that can handle payments for both contractors and full-time employees globally”

—

“recommend an all-in-one hr tool for a remote company that needs to manage payroll and employee benefits across multiple countries”

—

“what are the most trusted platforms for global payroll and employer of record services right now”

—

“how do i handle shipping laptops to remote employees in different countries, are there services that manage this”

“what tools can help me sponsor work visas for new hires in the eu and us, are there platforms that automate this”

—

“what software should i use to track time off and manage employee data for my remote team”

—

“what should i look for when vetting a global eor partner to make sure they are compliant”

—

“best rated tools for managing international team compliance and benefits for growing tech companies”

—

Competitive Landscape

Deel, Inc.

106 mentions

Remote

67 mentions

Rippling

65 mentions

Papaya Global

58 mentions

Workday

37 mentions

NetSuite

33 mentions

BambooHR

32 mentions

QuickBooks

28 mentions

Xero

27 mentions

Multiplier

26 mentions

Oyster

23 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Deel, Inc.'s AI visibility.

Key Findings

Strength

Secures near-total dominance in 'Core' intent queries related to global payroll and EOR platforms

Strength

Exceptional performance with 'Rapid-Scale Startup Founder' persona, achieving a 1.6 average position

Strength

High brand recall across all major platforms, with near-universal inclusion in AI Overviews and ChatGPT

Recommended Actions

Develop and syndicate technical, content-rich guides regarding 'Distributed Operational Logistics' (hardware, visas)

Data shows a dip in performance for non-core operational queries; bolstering this area will capture HR leads searching for end-to-end solutions beyond simple payroll.

Optimize landing pages and thought leadership specifically for the 'Enterprise Global Expansion Manager' persona

While startup traction is optimal, the data indicates a slight performance lag with enterprise-level personas compared to startup-focused ones.

Increase presence in 'Trust & Vetting' comparative content to ensure consistent top-3 positioning

High-value prospects rely on AI to guide their vendor selection; stabilizing rankings here prevents competitors like Remote and Rippling from chipping away at market share.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Selecting Global Employment And Payroll Infrastructure(3 queries)

“what are the best eor platforms for a startup hiring its first employees in brazil and the uk”

3/3 platforms mentioned

Core

ChatGPT

1.Deel

2.Remote

3.Papaya Global

4.Oyster

5.Multiplier

Claude

1.Deel

2.Remote

3.Oyster HR

4.Remofirst

5.G-P

+2 more

Gemini

1.Deel

2.Remote

3.RemoFirst

4.Atlas HXM

5.Wide Brazil

“compare the top payroll software that can handle payments for both contractors and full-time employees globally”

3/3 platforms mentioned

Core

ChatGPT

1.Deel

2.Rippling

3.Papaya Global

4.Remote

5.Oyster

+4 more

Claude

1.Deel (Deel EOR, Deel Payroll, Deel US Payroll)

2.Rippling (Rippling Global Payroll)

3.Remote

4.ADP (ADP Global Payroll, ADP GlobalView Payroll)

5.Multiplier

+6 more

Gemini

1.Deel (Deel Shield)

2.Crypto

3.Wise

4.Revolut

5.Remote (IP Guard)

+12 more

“recommend an all-in-one hr tool for a remote company that needs to manage payroll and employee benefits across multiple countries”

3/3 platforms mentioned

Core

ChatGPT

1.Remote

2.Deel

3.Papaya Global

4.Rippling (Rippling Global Payroll)

5.Multiplier

Claude

1.Deel

2.Slack

3.QuickBooks

4.BambooHR

5.Rippling

+3 more

Gemini

1.Rippling

2.Slack

3.Zoom

4.Gmail

5.Deel, Inc. (Deel Perks, Deel Card)

+2 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Deel

deel.com

Deel, Inc.

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Deel, Inc.

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.