What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Rippling

Visibility46

Vibe98

Businesses/Software/Rippling

AI Visibility & Sentiment

Rippling

Rippling is a workforce management platform that unifies HR, IT, payroll, and finance operations into a single system. The company helps businesses automate administrative tasks, manage global workforces, and make data-driven decisions by eliminating silos between departments.

Active Monitoring

rippling.com

Software accounting finance tools small business software

AI Visibility Score

46/100

Moderate

Sentiment Score

98/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Rippling today.

Rippling demonstrates dominant AI visibility with an overall score of 83/100, characterized by near-perfect mention rates on Gemini and ChatGPT and top-tier rankings for core HR and IT consolidation queries. While it maintains a strong position against competitors like Workday and Deel, there is a significant visibility gap in AI Overviews and mixed sentiment within the CFO persona and Claude platform.

Working in your favor

Exceptional performance on Gemini (100% mention rate, 1.7 avg pos) and ChatGPT (94% mention rate, 2.0 avg pos).

Market leader in Reputation & Market Sentiment queries, consistently securing the #1 position in 'Rippling vs Workday' comparisons across all platforms.

High authority for the Efficiency-Driven CFO persona with a leading average position of 1.4.

Gaps to close

AI Overviews visibility is a significant outlier at only 50%, trailing far behind chat-based LLM performance.

Inconsistent ranking on Claude for IT-specific queries, specifically regarding laptop shipping and software access where rankings dropped as low as #9 and #25.

Mixed sentiment reported for the CFO persona and on the Claude platform, indicating potential concerns regarding cost or implementation complexity.

Opportunities

Optimize web architecture for Google's AI Overviews to bridge the 50% gap and match the visibility seen in Gemini.

Improve technical documentation regarding IT automation to stabilize rankings on Claude for the Security-First IT Director persona.

Target the 'Global Expansion & Compliance' cluster on Gemini to improve the #8 ranking for employer of record services.

Highest-Impact Actions

Execute an SGE (Search Generative Experience) optimization strategy focusing on structured data and clear listicle formats.

With only 50% visibility in AI Overviews despite 100% in Gemini, the brand is missing out on critical top-of-funnel search real estate.

Refresh technical documentation and API guides related to IT and hardware management to improve Claude's indexing and ranking stability.

Extreme volatility in Claude rankings (pos 1 to 25) for IT workflows suggests the model is encountering conflicting or insufficient technical data.

Develop and distribute ROI-focused case studies specifically for the CFO persona to address the 'mixed' sentiment score.

While CFOs see Rippling frequently (pos 1.4), the mixed sentiment suggests they are not yet fully convinced of the value-to-cost ratio compared to competitors.

Value Proposition

The only true all-in-one workforce operating system that deeply integrates HR, IT, payroll, and finance on a single source of truth, enabling smarter automation, cleaner reporting, and real-time decisions without the complexity of managing multiple disconnected tools.

Overview

Mission

We free smart people to work on hard problems.

Products & Services

Human Capital Management (HCM) and HR softwareIT management including identity, access, and device managementGlobal payroll and Employer of Record servicesFinance and spend management including corporate cards and expensesCustom application builder (App Studio)

Current State

Visibility Landscape

A high-level view of how Rippling performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	97
Core11q Product/service category queries	87	89	91	56
Growth Areas Adjacent, aspirational & visionary	—	—	—	—

Competitive Landscape

Rippling57 mentions

Deel47 mentions

Workday43 mentions

Slack36 mentions

Okta34 mentions

BambooHR31 mentions

Jamf31 mentions

Remote27 mentions

Kandji20 mentions

Google Workspace19 mentions

ADP18 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Rippling's AI visibility.

Key Findings

Strength

Exceptional performance on Gemini (100% mention rate, 1.7 avg pos) and ChatGPT (94% mention rate, 2.0 avg pos).

Strength

Market leader in Reputation & Market Sentiment queries, consistently securing the #1 position in 'Rippling vs Workday' comparisons across all platforms.

Strength

High authority for the Efficiency-Driven CFO persona with a leading average position of 1.4.

Recommended Actions

Execute an SGE (Search Generative Experience) optimization strategy focusing on structured data and clear listicle formats.

With only 50% visibility in AI Overviews despite 100% in Gemini, the brand is missing out on critical top-of-funnel search real estate.

Refresh technical documentation and API guides related to IT and hardware management to improve Claude's indexing and ranking stability.

Extreme volatility in Claude rankings (pos 1 to 25) for IT workflows suggests the model is encountering conflicting or insufficient technical data.

Develop and distribute ROI-focused case studies specifically for the CFO persona to address the 'mixed' sentiment score.

While CFOs see Rippling frequently (pos 1.4), the mixed sentiment suggests they are not yet fully convinced of the value-to-cost ratio compared to competitors.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Workforce Tech Consolidation & Automation(3 queries)

“best all-in-one software for hr it and payroll so i don't have to keep 10 tabs open”

4/4 platforms mentioned

Core

Global HR Expansionist VP · VP of People Operations

ChatGPT

1.Rippling

2.Slack

3.GitHub

4.Okta

5.Deel

+6 more

Claude

1.Rippling

2.Deel

3.Workday

4.BambooHR

5.Trax

+8 more

Gemini

1.ADP

2.Rippling

3.Mac

4.FileVault

5.BitLocker

+7 more

AI Overviews

1.Workday

2.Gusto

3.ADP Workforce Now

4.Rippling

5.BambooHR

+16 more

“how can i automate employee onboarding across hr and it at the same time”

3/4 platforms mentioned

Core

ChatGPT

1.Workday

2.BambooHR

3.Rippling

4.SAP SuccessFactors

5.ADP Workforce Now

+34 more

Claude

1.BambooHR

2.Workday

3.Rippling

4.Okta

5.ServiceNow

+16 more

Gemini

1.Rippling

2.Slack

3.Gusto

4.Google Workspace

5.Zoom

+46 more

AI Overviews

1.Waybook

2.Arlington Resources

3.Cornerstone Staffing Solutions, Inc.

4.usewhale.io

5.Gex Search

+2 more

“mid-market workforce management platforms that actually talk to each other”

0/4 platforms mentioned

Core

ChatGPT

No brands listed

Claude

No brands listed

Gemini

No brands listed

AI Overviews

No brands listed

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Top 10 HRIS Systems to Manage Employees Better - PeopleGoal

peoplegoal.com

Rippling

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Software

Start gettingrecommended by AI.

Frequently asked questions

Rippling

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Software

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.