What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Roadmap Pricing

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Dukaan

Visibility0

Vibe76

Businesses/E-commerce Enablement/Dukaan

AI Visibility & Sentiment

Dukaan

Dukaan is a no-code, mobile-first e-commerce enablement platform that allows small businesses to create and manage digital storefronts in under 30 seconds. It provides a comprehensive ecosystem for inventory, payments, and shipping, serving as an all-in-one digital operating system for merchants.

Active Monitoring

mydukaan.io

E-commerce Enablement Startups

AI Visibility Score

0/100

Invisible

Sentiment Score

76/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

visionary

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Dukaan today.

Dukaan maintains a near-perfect brand identity recall among AI models, yet this strength is failing to translate into critical lead-generation conversations regarding storefront construction and business scaling. While the brand successfully occupies the top position when explicitly queried by name, it is almost entirely absent from the decision-making windows where prospective merchants are actively comparing platform alternatives.

Working in your favor

High brand equity with direct intent queries resulting in top-tier visibility across ChatGPT, Claude, and Gemini.

Strong performance in the 'adjacent' reach category, particularly when users request software for launching D2C brands in India.

Consistently positive sentiment and high positioning in Gemini, indicating a potential preference for Dukaan’s value proposition by Google's AI models.

Gaps to close

Critical failure to appear in 'core' intent queries, specifically those regarding the best platforms for building online shops and no-code e-commerce tools.

Negligible presence for the 'Growth-Focused SME Operations Lead' persona, suggesting the brand is not currently viewed as a scalable solution for mature businesses.

Total absence in discussions concerning ecosystem tools, such as inventory management and operations transitions, where incumbents like Shopify and WooCommerce dominate.

Opportunities

Capitalize on 'alternative to Shopify' narratives to capture emerging merchants who are specifically seeking market competitors.

Develop high-authority content that addresses the specific needs of growth-focused SMEs to capture the currently underserved professional demographic.

Standardize brand value propositions across AI training data to bridge the gap between being a 'known' brand and a 'recommended' solution for core e-commerce tasks.

Highest-Impact Actions

Execute an AI-focused content strategy targeting 'best alternative to Shopify' and 'no-code e-commerce for India' query clusters.

Dukaan is currently missing the critical acquisition phase where merchants actively compare alternatives; occupying this space is vital to stealing market share.

Develop and publish technical case studies focusing on scaling inventory management and high-traffic operations.

The current absence in 'core' and 'growth' queries stems from a lack of technical positioning; case studies provide the evidence AI models need to associate Dukaan with reliability.

Align messaging specifically with the 'Tech-Averse Local Merchant' and 'Ambitious Solopreneur' personas through simplified, benefit-led value propositions.

While these personas show moderate engagement, tailoring content to their unique pain points will solidify conversion rates in the generative search environment.

Value Proposition

Dukaan offers a mobile-first, no-code e-commerce ecosystem that emphasizes extreme speed (6x faster than competitors), high-performance infrastructure, and integrated logistics/payment solutions to simplify the entire retail journey for businesses of all sizes.

Overview

Mission

Our mission is to reshape the digital retail landscape by defining the future of commerce and building an end-to-end digital operating system for small and medium-sized enterprises.

Products & Services

Dukaan StorefrontDukaan AppDukaan PluginsDukaan DeliveryDukaan EnterpriseRTO Optimizer Plugin

Current State

Visibility Landscape

A high-level view of how Dukaan performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	—
“What do you know about Dukaan? What do they do and what's their reputation?”	#1	#1	#1	—
Core4q Product/service category queries	0	0	0	—
“what platforms should i use to build an online shop for my local clothing business, needs to be super fast and mobile friendly”	No	No	No	—
“best no-code e-commerce tools for someone who isn't a tech expert but needs to start selling today”	No	No	No	—
“most reliable e-commerce storefront builders for small businesses that have good local payment integrations”	No	No	No	—
“top-rated website builders for startups that handle high traffic and load pages fast”	No	No	No	—
Growth Areas5q Adjacent, aspirational & visionary	43	40	54	—
“how can i start a d2c brand in india, what software do i need to manage my store and shipping”	#3	#2	#1	—
“alternatives to shopify that are better suited for emerging markets and mobile-first users”	#7	#10	#2	—
“what are the best apps or plugins to help me manage inventory and delivery for my online store automatically”	No	No	No	—
“best digital tools to help a small fashion brand grow into a larger enterprise-level operation”	No	No	No	—
“how to transition my local shop to an online operation that handles digital orders and delivery tracking”	No	No	No	—

“What do you know about Dukaan? What do they do and what's their reputation?”

—

“what platforms should i use to build an online shop for my local clothing business, needs to be super fast and mobile friendly”

—

“best no-code e-commerce tools for someone who isn't a tech expert but needs to start selling today”

—

“most reliable e-commerce storefront builders for small businesses that have good local payment integrations”

—

“top-rated website builders for startups that handle high traffic and load pages fast”

—

“how can i start a d2c brand in india, what software do i need to manage my store and shipping”

—

“alternatives to shopify that are better suited for emerging markets and mobile-first users”

#10

—

“what are the best apps or plugins to help me manage inventory and delivery for my online store automatically”

—

“best digital tools to help a small fashion brand grow into a larger enterprise-level operation”

—

“how to transition my local shop to an online operation that handles digital orders and delivery tracking”

—

Competitive Landscape

BigCommerce

46 mentions

Shopify

40 mentions

WooCommerce

37 mentions

Klaviyo

29 mentions

Stripe

26 mentions

ShipStation

26 mentions

PayPal

20 mentions

Squarespace

20 mentions

Wix

20 mentions

Razorpay

16 mentions

Dukaan

13 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Dukaan's AI visibility.

Key Findings

Strength

High brand equity with direct intent queries resulting in top-tier visibility across ChatGPT, Claude, and Gemini.

Strength

Strong performance in the 'adjacent' reach category, particularly when users request software for launching D2C brands in India.

Strength

Consistently positive sentiment and high positioning in Gemini, indicating a potential preference for Dukaan’s value proposition by Google's AI models.

Recommended Actions

Execute an AI-focused content strategy targeting 'best alternative to Shopify' and 'no-code e-commerce for India' query clusters.

Dukaan is currently missing the critical acquisition phase where merchants actively compare alternatives; occupying this space is vital to stealing market share.

Develop and publish technical case studies focusing on scaling inventory management and high-traffic operations.

The current absence in 'core' and 'growth' queries stems from a lack of technical positioning; case studies provide the evidence AI models need to associate Dukaan with reliability.

Align messaging specifically with the 'Tech-Averse Local Merchant' and 'Ambitious Solopreneur' personas through simplified, benefit-led value propositions.

While these personas show moderate engagement, tailoring content to their unique pain points will solidify conversion rates in the generative search environment.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Launching And Scaling Online Retail Stores(3 queries)

“what platforms should i use to build an online shop for my local clothing business, needs to be super fast and mobile friendly”

0/3 platforms mentioned

Core

ChatGPT

1.Shopify (Hydrogen)

2.BigCommerce

3.Wix eCommerce

4.WooCommerce

5.WP Engine

Claude

1.Shopify (Shop Pay, Shopify Payments)

2.BigCommerce

3.Wix (Wix eCommerce)

4.Stripe

5.PayPal

+3 more

Gemini

1.Shopify (Dawn, Turbo, Shopify POS, Hydrogen)

2.Square Online

3.Square

4.Wix

5.Squarespace

+2 more

“best no-code e-commerce tools for someone who isn't a tech expert but needs to start selling today”

0/3 platforms mentioned

Core

ChatGPT

1.Shopify

2.Wix eCommerce

3.Squarespace Commerce

4.Ecwid by Lightspeed

5.Hostinger AI Website Builder

Claude

1.Shopify (Shopify Payments)

2.Squarespace

3.BigCartel

4.Lightspeed (Ecwid)

5.Gumroad

+4 more

Gemini

1.Stan Store

2.Beacons

3.Shopify (Linkpop, Shopify Magic, Shopify Starter)

4.Durable

5.Lemon Squeezy

+2 more

“how can i start a d2c brand in india, what software do i need to manage my store and shipping”

3/3 platforms mentioned

Adjacent

ChatGPT

1.Shopify

2.Razorpay

3.WooCommerce

4.Dukaan

5.Cashfree

+24 more

Claude

1.Shopify

2.Dukaan

3.Instamojo

4.WooCommerce

5.Wix eCommerce

+30 more

Gemini

1.Shopify

2.Instamojo

3.Dukaan

4.WooCommerce

5.Shiprocket (Shiprocket Checkout)

+9 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Best Website Builders

tomsguide.com

Dukaan

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Dukaan

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.