What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

BigCommerce

Visibility84

Vibe98

Businesses/E-commerce Software/BigCommerce

AI Visibility & Sentiment

BigCommerce

BigCommerce is a leading e-commerce platform that powers modern buying experiences across brands, regions, and channels. The platform provides scalable, flexible solutions for businesses of all sizes, from small businesses to enterprise-level B2B operations, enabling them to sell across multiple channels without rebuilding their systems.

Active Monitoring

bigcommerce.com

E-commerce Software B2B Startups point of sale retail small business software

AI Visibility Score

84/100

Excellent

Sentiment Score

98/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe BigCommerce today.

BigCommerce has achieved a dominant foothold in the generative search landscape, securing a flawless 100% mention rate within Google AI Overviews and ChatGPT. The brand is the clear authority for merchants 'outgrowing Shopify,' consistently appearing as the primary recommendation for mid-market scaling and B2B digital transformation.

Working in your favor

Unrivaled performance in Google AI Overviews with an average position of 3.1 across all tested queries.

Absolute dominance in the 'Scaling Beyond Entry-Level Platforms' query category, often securing the #1 or #2 spot on Claude and Gemini.

Perfect 100% mention rate with the Scalable Mid-Market Director and B2B Industrial Digital Lead personas.

Gaps to close

Mixed sentiment among Headless Architecture Specialists and B2B Leads indicates that while the brand is mentioned, the technical or enterprise-grade nuances are not consistently praised.

Visibility on Gemini lags significantly behind other platforms, with an average position of 6.7 and some rankings falling as low as #19 for trust-based queries.

Competitor volume gap where Adobe Commerce and commercetools are mentioned more frequently in broader industry evaluations.

Opportunities

Capitalize on the 'outgrown Shopify' narrative by seeding more technical documentation that Claude and Gemini can use to improve sentiment among Headless specialists.

Optimize for 'E-commerce Platform Evaluation & Trust' queries where current rankings are weakest, specifically targeting the Gemini algorithm.

Bridge the sentiment gap in B2B queries by highlighting specific 'wholesale manufacturing' case studies to move from mixed to positive sentiment.

Highest-Impact Actions

Refine headless and API-first technical documentation to address 'mixed' sentiment issues.

The Headless Architecture Specialist persona is a key influencer, and current mixed sentiment suggests the AI lacks enough positive, technical proof points to offer a full endorsement.

Launch a targeted content campaign around 'Enterprise Trust and Reliability' to boost Gemini rankings.

BigCommerce fell to position #19 on Gemini for trust-based queries; improving the brand's association with 'reliability' in LLM training sets is critical for enterprise consideration.

Synthesize B2B manufacturing success stories into structured data formats.

While visibility is 100% for B2B leads, the sentiment is mixed; providing clearer, data-backed outcomes for wholesale migrations will improve the quality of AI-generated recommendations.

Value Proposition

A platform you won't outgrow - BigCommerce offers a single, scalable foundation that powers modern buying experiences across brands, regions, and channels, eliminating the need to rebuild systems as businesses expand

Overview

Mission

Commerce built for momentum - empowering businesses with a scalable foundation where everything works together

Products & Services

Enterprise e-commerce platformB2B Edition for manufacturers and distributorsFeedonomics product feed managementCustom checkout solutionsMulti-channel selling integrations

Current State

Visibility Landscape

A high-level view of how BigCommerce performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	97
“What do you know about BigCommerce? What do they do and what's their reputation?”	#1	#1	#1	#1
Core5q Product/service category queries	85	90	83	93
“we've outgrown shopify and need a more flexible enterprise platform, what should we look at?”	#4	#2	#2	#2
“how can i move my wholesale manufacturing business online while keeping custom pricing for different clients?”	#2	#1	#4	#4
“who are the most reliable ecommerce platform providers for enterprise businesses right now?”	#9	#6	#12	#3
“help me find an ecommerce platform that handles high volume without breaking the bank on transaction fees”	—	#2	#1	#1
“what are the best options for a brand moving from a basic online store to a full enterprise setup?”	—	#6	#9	#1
Growth Areas1q Adjacent, aspirational & visionary	91	97	82	91
“my product feeds are a mess across google and meta, what tools can help me sync everything better?”	#3	#1	#6	#3

“What do you know about BigCommerce? What do they do and what's their reputation?”

“we've outgrown shopify and need a more flexible enterprise platform, what should we look at?”

“how can i move my wholesale manufacturing business online while keeping custom pricing for different clients?”

“who are the most reliable ecommerce platform providers for enterprise businesses right now?”

#12

“help me find an ecommerce platform that handles high volume without breaking the bank on transaction fees”

—

“what are the best options for a brand moving from a basic online store to a full enterprise setup?”

—

“my product feeds are a mess across google and meta, what tools can help me sync everything better?”

Competitive Landscape

BigCommerce

53 mentions

Adobe Commerce

36 mentions

commercetools

35 mentions

Shopify Plus

31 mentions

Magento

27 mentions

Shopify

26 mentions

Salesforce Commerce Cloud

24 mentions

Salesforce

19 mentions

NetSuite

17 mentions

SAP Commerce Cloud

13 mentions

Stripe

13 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve BigCommerce's AI visibility.

Key Findings

Strength

Unrivaled performance in Google AI Overviews with an average position of 3.1 across all tested queries.

Strength

Absolute dominance in the 'Scaling Beyond Entry-Level Platforms' query category, often securing the #1 or #2 spot on Claude and Gemini.

Strength

Perfect 100% mention rate with the Scalable Mid-Market Director and B2B Industrial Digital Lead personas.

Recommended Actions

Refine headless and API-first technical documentation to address 'mixed' sentiment issues.

The Headless Architecture Specialist persona is a key influencer, and current mixed sentiment suggests the AI lacks enough positive, technical proof points to offer a full endorsement.

Launch a targeted content campaign around 'Enterprise Trust and Reliability' to boost Gemini rankings.

BigCommerce fell to position #19 on Gemini for trust-based queries; improving the brand's association with 'reliability' in LLM training sets is critical for enterprise consideration.

Synthesize B2B manufacturing success stories into structured data formats.

While visibility is 100% for B2B leads, the sentiment is mixed; providing clearer, data-backed outcomes for wholesale migrations will improve the quality of AI-generated recommendations.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Scaling Beyond Entry Level Platforms(3 queries)

“we've outgrown shopify and need a more flexible enterprise platform, what should we look at?”

3/4 platforms mentioned

Core

ChatGPT

1.Shopify

2.commercetools

3.Adobe Commerce

4.Magento Commerce

5.Salesforce Commerce Cloud

8.BigCommerce Enterprise

+60 more

Claude

1.Adobe Commerce

2.Magento

3.SAP Commerce Cloud

4.SAP

5.Oracle Commerce

+7 more

Gemini

1.Shopify

2.Adobe Commerce

3.Magento Enterprise Edition

4.Salesforce Commerce Cloud

5.Salesforce

9.BigCommerce Enterprise

+9 more

AI Overviews

1.Shopify

2.Broadleaf Commerce

3.Weidenhammer Systems Corp

4.BigCommerce Enterprise

5.Salesforce Commerce Cloud

+12 more

“help me find an ecommerce platform that handles high volume without breaking the bank on transaction fees”

3/3 platforms mentioned

Core

The Scalable Mid-Market Director · Director of E-commerce

Claude

1.Magento

2.Shopify Plus

3.Shopify Payments

4.BigCommerce Enterprise

5.Stencil

+4 more

Gemini

1.Magento

2.Shopify Plus

3.BigCommerce

4.Stripe

5.PayPal

+11 more

AI Overviews

1.Zapier

2.BigCommerce

3.WooCommerce

4.Fyresite

5.BigCommerce Enterprise

+6 more

“what are the best options for a brand moving from a basic online store to a full enterprise setup?”

3/3 platforms mentioned

Core

The Scalable Mid-Market Director · Director of E-commerce

Claude

1.Shopify Plus

2.Magento

3.Commerce Cloud

4.Salesforce

5.Einstein Commerce

11.BigCommerce Enterprise

+12 more

Gemini

1.Magento

2.Shopify Plus

3.Adobe Commerce

4.Magento Commerce Cloud

5.Adobe Commerce Cloud

9.BigCommerce Enterprise

+7 more

AI Overviews

1.BigCommerce

2.Shopify Plus

3.BigCommerce Enterprise

4.Salesforce Commerce Cloud

5.Salesforce CRM

+8 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Best Enterprise Ecommerce Platforms: Top Picks for 2025

ecomm.design

BigCommerce

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore E-commerce Software

Start gettingrecommended by AI.

Frequently asked questions

BigCommerce

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore E-commerce Software

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.