What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Roadmap Pricing

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FLY BY JING

Visibility70

Vibe99

Businesses/Food & Beverage/FLY BY JING

AI Visibility & Sentiment

FLY BY JING

FLY BY JING is a premium food brand that provides authentic Sichuan flavors through a range of high-quality, all-natural condiments and pantry staples. Their products, led by the flagship Sichuan Chili Crisp, are designed to bring the bold, spicy, and tingly essence of Chengdu to modern kitchens.

Active Monitoring

flybyjing.com

Food & Beverage

AI Visibility Score

70/100

Good

Sentiment Score

99/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe FLY BY JING today.

AI agents universally recognize Fly By Jing as an authoritative leader in premium Sichuan condiments, yet there is a significant performance gap between this established brand reputation and its visibility in broader discovery queries. While the brand dominates niche 'vibe check' and high-intent gifting conversations, it has a major opportunity to convert this existing trust into top-of-mind status for the mass-market home cooking discovery phase.

Working in your favor

Secured near-universal brand recognition across ChatGPT, Claude, and Gemini when users query for product identity or brand history.

Dominates the 'Gifting and Experiential' category, frequently appearing as a top-tier recommendation for culinary-focused presents.

Consistently outperforms competitors like Momofuku and Boon Sauce in high-intent queries regarding authentic chili crisp and modern condiment alternatives.

Gaps to close

Under-indexed in Google AI Overviews compared to chat-based interfaces, limiting visibility for top-of-funnel search discovery.

Limited penetration in adjacent culinary queries where the brand is one of many potential solutions, specifically for broader home-cook meal inspiration.

Struggles to consistently capture the Food Blogger persona in New York compared to home cooks in other regions, indicating a potential weakness in influencer-adjacent search traffic.

Opportunities

Leverage the brand’s existing 'premium' and 'authentic' reputation to capture broader, non-branded search intent for Sichuan hot pot and spice-forward cooking.

Optimize content to address the specific language used in 'Adjacent' level queries to bridge the gap between being a known brand and the default recommendation for home cooking.

Implement a targeted strategy to increase citation frequency in AI Overviews by aligning product-specific landing pages with the specific, authoritative descriptors currently recognized by the LLMs.

Highest-Impact Actions

Create a 'Sourcing Guide' landing page for authentic Sichuan pantry essentials.

Direct, authoritative content that defines the 'where to buy' intent helps Google's AI Overviews explicitly associate your brand with high-quality culinary sourcing.

Publish a 'Why Ingredients Matter' comparison guide: Fly By Jing vs. mass-market chili crisp.

Positioning as a clean-label leader directly answers user queries regarding health-conscious alternatives to traditional MSG-heavy brands.

Develop a 'Gourmet Gifting' content series focusing on flavor-focused culinary kits.

Directly targets the 'unique food gift' intent queries where the brand is currently inconsistent in appearing in AI discovery responses.

Value Proposition

The first premium Sichuan chili sauce made with 100% natural, non-GMO ingredients, offering a unique 'spicy, crispy, tingly' profile without the use of MSG or artificial additives.

Overview

Mission

Changing the flavor game for good by bringing the soul-shaking flavors of Chengdu to the world.

Products & Services

Original Sichuan Chili CrispSweet + Spicy Zhong SauceChengdu CrunchFire Hot Pot BaseSpicy Sichuan Chocolate Set

Current State

Visibility Landscape

A high-level view of how FLY BY JING performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Sentiment when asked about the brand directly	100	100	100	100
“What do you know about FLY BY JING? What do they do and what's their reputation?”	Positive	Positive	Positive	Positive
Core6q Product/service category queries	84	78	88	28
“what are the best authentic chili crisp brands for home cooks that really pack a punch”	#2	#1	#1	No
“can you recommend some premium spicy sauces that aren't just hot sauce but actually add complex flavor to dumplings and noodles”	#1	#1	#1	No
“where can i buy high-quality Sichuan hot pot bases in the US for a dinner party I'm hosting”	#6	No	#1	#2
“what are some better modern alternatives to Momofuku chili crunch that use clean ingredients”	#2	#1	#4	No
“are there any artisan chili oil brands that compare to Lao Gan Ma but taste more premium”	#2	#2	#2	No
“compare the top chili crisp and dumpling sauce brands for someone who avoids MSG and artificial additives”	#1	#1	#1	No
Growth Areas3q Adjacent, aspirational & visionary	50	54	67	46
“what are some unique food gifts for a foodie who likes heat and spicy flavors in 2026”	#1	#1	No	No
“best gift sets for a home cook who wants to experiment with authentic Sichuan flavors at home”	#1	#1	#1	#2
“recommend some gourmet spice and condiment variety packs that would make a great housewarming gift for a culinary enthusiast”	No	No	#4	No

“What do you know about FLY BY JING? What do they do and what's their reputation?”

Positive

“what are the best authentic chili crisp brands for home cooks that really pack a punch”

“can you recommend some premium spicy sauces that aren't just hot sauce but actually add complex flavor to dumplings and noodles”

“where can i buy high-quality Sichuan hot pot bases in the US for a dinner party I'm hosting”

“what are some better modern alternatives to Momofuku chili crunch that use clean ingredients”

“are there any artisan chili oil brands that compare to Lao Gan Ma but taste more premium”

“compare the top chili crisp and dumpling sauce brands for someone who avoids MSG and artificial additives”

“what are some unique food gifts for a foodie who likes heat and spicy flavors in 2026”

“best gift sets for a home cook who wants to experiment with authentic Sichuan flavors at home”

“recommend some gourmet spice and condiment variety packs that would make a great housewarming gift for a culinary enthusiast”

Brand Ecosystem

FLY BY JING

63 mentions

Lao Gan Ma

30 mentions

Momofuku

20 mentions

Boon Sauce

15 mentions

Lee Kum Kee

11 mentions

Momofuku Chili Crunch

11 mentions

Burlap & Barrel

11 mentions

S&B

9 mentions

The Mala Market

9 mentions

Little Sheep

8 mentions

Dumpling Daughter

7 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve FLY BY JING's AI visibility.

Key Findings

Strength

Secured near-universal brand recognition across ChatGPT, Claude, and Gemini when users query for product identity or brand history.

Strength

Dominates the 'Gifting and Experiential' category, frequently appearing as a top-tier recommendation for culinary-focused presents.

Strength

Consistently outperforms competitors like Momofuku and Boon Sauce in high-intent queries regarding authentic chili crisp and modern condiment alternatives.

Recommended Actions

Create a 'Sourcing Guide' landing page for authentic Sichuan pantry essentials.

Direct, authoritative content that defines the 'where to buy' intent helps Google's AI Overviews explicitly associate your brand with high-quality culinary sourcing.

Publish a 'Why Ingredients Matter' comparison guide: Fly By Jing vs. mass-market chili crisp.

Positioning as a clean-label leader directly answers user queries regarding health-conscious alternatives to traditional MSG-heavy brands.

Develop a 'Gourmet Gifting' content series focusing on flavor-focused culinary kits.

Directly targets the 'unique food gift' intent queries where the brand is currently inconsistent in appearing in AI discovery responses.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Elevating Home Cooking With Premium Sauces(3 queries)

“what are the best authentic chili crisp brands for home cooks that really pack a punch”

3/4 platforms mentioned

Core

ChatGPT

1.Lao Gan Ma

2.FLY BY JING (Sichuan Chili Crisp, Xtra Spicy Chili Crisp)

3.Momofuku

4.S&B

Claude

1.Fly by Jing (Sichuan Chili Crisp)

2.Lao Gan Ma

3.This Little Goat

4.SOMOS

5.S&B

+1 more

Gemini

1.Mama Liang’s

2.Boon Sauce

3.Barnacle Foods

4.FLY BY JING (Sichuan Chili Crisp, Chengdu Crunch)

5.Su

+4 more

AI Overviews

No brands listed

“can you recommend some premium spicy sauces that aren't just hot sauce but actually add complex flavor to dumplings and noodles”

3/4 platforms mentioned

Core

ChatGPT

1.FLY BY JING (Fly By Jing Original Sichuan Chili Crisp, Fly By Jing Sweet + Spicy Sichuan Chili Sauce, Fly By Jing Xtra Spicy Sichuan Chili Crisp)

2.Momofuku (Momofuku Chili Crunch, Momofuku Extra Spicy Chili Crunch)

Claude

1.Lee Kum Kee XO Sauce

Gemini

1.Tabasco

2.Sriracha

3.Lee Kum Kee

4.On Kee

5.Hotluck Club

6.FLY BY JING

+7 more

AI Overviews

No brands listed

“where can i buy high-quality Sichuan hot pot bases in the US for a dinner party I'm hosting”

1/4 platforms mentioned

Core

ChatGPT

1.H Mart

2.Lee Kum Kee

3.Yihai

4.Haidilao

5.Weee!

+4 more

Claude

1.BAILINHOU

2.Lee Kum Kee

3.Weee!

4.Yang Guofu

5.Haidilao

+2 more

Gemini

1.Fly By Jing (Fire Hot Pot Base)

2.The Mala Market (Liu Po, Huangcheng Laoma)

3.Hotpot Queen

4.Ming Yang

5.Haidilao

+3 more

AI Overviews

1.99 Ranch Market

2.H Mart

3.The Mala Market

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Best Chili Crisp 23688677

thekitchn.com

FLY BY JING

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Engineer content that makes AI agents recommend you

Explore Food & Beverage

Start gettingrecommended by AI.

Frequently asked questions

FLY BY JING

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Engineer content that makes AI agents recommend you

Explore Food & Beverage

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.