Chomps

Visibility74

Vibe100

AI Visibility & Sentiment

Chomps

Chomps is a premium meat snack company specializing in high-protein beef, turkey, and venison jerky sticks. They focus on clean, quality ingredients with no fillers, catering to health-conscious consumers following keto, paleo, and gluten-free lifestyles.

Active Monitoring

chomps.com

Food & Beverage Food Snacks

AI Visibility Score

74/100

Good

Sentiment Score

100/100

AI Perception

Summary

Chomps has established itself as the definitive 'clean' meat snack across the AI ecosystem, achieving a flawless 100% mention rate on Gemini and ChatGPT while dominating the 'Suburban Wellness Parent' persona with 96% visibility. The brand's authority is most potent in dietary lifestyle planning, where it consistently secures the top recommendation for Keto and Whole30 shoppers, signaling a successful capture of high-intent health queries.

Value Proposition

Premium meat sticks with 10-12g of protein, zero sugar, no fillers, that are keto-friendly, allergy-friendly, and low-carb - nutrition your taste buds will understand.

Overview

Mission

To provide convenient, high-protein snacks made with quality ingredients that help people feel full for fuller days.

Products & Services

Beef Jerky SticksTurkey Jerky SticksVenison Jerky SticksChomplings (smaller format snacks)Variety Packs

Agent Breakdown

AI Platforms

How often do different AI platforms reference Chomps?

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Conversation Analysis

Topics

What conversations is Chomps included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend Chomps to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Dietary Lifestyle Snack Planning(2 queries)

“give me a shopping list of snacks that are both keto and whole30 approved, specific brands please”

2/3 platforms mentioned

Claude

1.Barney Butter

2.Simple Mills

3.Primal Kitchen

4.Vital Farms

5.EPIC Provisions

7.Chomps

+8 more

Gemini

1.Chomps

2.Epic Provisions

3.The New Primal

4.Mauna Loa

5.Blue Diamond

+14 more

AI Overviews

No brands listed

“what are the best zero sugar snacks for someone on a strict paleo diet”

2/3 platforms mentioned

Claude

1.Primal Kitchen

2.Epic Provisions

3.Chomps

4.Simple Mills

5.Artisana Organics

+4 more

Gemini

1.Whole Foods

2.Central Market

3.Paleovalley Original Beef Sticks

4.Chomps

5.Nick’s Sticks

+8 more

AI Overviews

1.Artisana Organics Raw Pecan Butter with Cashews

2.ChocZero Premium Keto Danish Butter Cookies

3.Three Wishes Unsweetened Grain Free Cereal

Portable High Protein Nutrition(3 queries)

“i need high protein snack ideas that aren't shakes or bars, tell me what brands to buy”

2/4 platforms mentioned

ChatGPT

1.Chobani

2.Fage

3.Siggi’s

4.Good Culture

5.Breakstone’s

19.Chomps

+39 more

Claude

1.Fage

2.Siggi's

3.Good Culture

4.Breakstone's

5.Horizon

+24 more

Gemini

1.Chomps

2.Epic Provisions

3.Old Trapper

4.Good Culture

5.Fage Total

+12 more

AI Overviews

1.P3 International

2.Quest Nutrition

3.:ratio Pro-Fiber Yogurt Cultured Dairy Snack

4.General Mills

5.FAGE Total Reduced Fat Plain Greek Strained Yogurt

+5 more

“help me pack a healthy snack bag for a long flight, looking for high protein stuff that doesn't need a fridge”

3/3 platforms mentioned

Claude

1.Primal Spirit Jerky

2.Force Factor

3.Chomps

4.Barrington

5.Simple Mills

+3 more

Gemini

1.Epic Provisions

2.Chomps

3.Chomps Original Beef Sticks

4.Epic Provisions Venison Sea Salt + Pepper Bar

5.Brooklyn Biltong (Naked Flavor)

+10 more

AI Overviews

1.Chomps

2.Jack Link’s

3.Catalina Crunch

4.Starkist

5.Quest

+3 more

“best high protein snacks for kids that don't have a ton of junk in them, what should i buy”

3/4 platforms mentioned

ChatGPT

1.Vital Farms

2.Fage Total

3.Siggi’s

4.Artisana

5.Once Again Organic

13.Chomps

+15 more

Claude

1.Chomps

2.Vital Proteins Collagen Peptides

3.Primal Kitchen

4.Fage

5.Ellenos

+5 more

Gemini

1.Central Market

2.Whole Foods

3.Chomps

4.Chomplings

5.Vital Farms

+9 more

AI Overviews

1.I'm The Chef Too

2.Vitacost

3.UNMC

4.Lorissa's Kitchen

Meat Snack Quality & Trust(1 query)

“most trusted brands for clean ingredient meat snacks that use grass-fed beef”

4/4 platforms mentioned

ChatGPT

1.EPIC Provisions

2.The New Primal

3.Teton Waters Ranch

4.US Wellness Meats

5.Paleovalley

6.Chomps

+4 more

Claude

1.Primal Strips

2.Vital Farms

3.Chomps

4.EPIC Provisions

5.Paleo Valley

+1 more

Gemini

1.Paleovalley

2.CHOMPS

3.Whole30 Approved

4.The New Primal

5.Noble Made

+5 more

AI Overviews

1.Paleovalley

2.Chomps

3.Mission Meats

4.Country Archer Provisions

5.Country Archer Zero Sugar Classic Grass-Fed Beef Jerky

+7 more

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Unrivaled performance on Gemini and Claude, where the brand maintains an average position of 2.6 and 3.2 respectively, often appearing as the primary recommendation.

Strength

Dominant authority within the 'Busy Suburban Wellness Parent' persona, indicating that AI models strongly associate the brand with family-friendly, high-protein nutrition.

Strength

Perfect 'Brand Vibe Check' results, with all major platforms correctly identifying the brand's value proposition and quality standards in the #1 spot.

Gap

While ChatGPT mentions the brand 100% of the time, the average rank of 6.2 is significantly lower than on other platforms, often buried behind competitors or retailers.

Gap

AI Overviews (SGE) visibility lags at 55%, a critical gap given the high intent behind the queries where the brand is currently missing.

Gap

The 'Performance-Driven Endurance Athlete' persona shows lower visibility (78%) compared to parents and dietary purists, suggesting a missed opportunity in the fitness vertical.

Opportunity

The 'high protein snacks for kids' query on ChatGPT shows poor positioning (pos 10-13); optimizing for this specific intent could unlock massive reach with the parent demographic.

Opportunity

Leverage the brand's status as a 'most trusted' clean meat snack to displace Paleovalley (avg pos 3.2) in specialized endurance nutrition recommendations.

Opportunity

Aggressively target the 45% gap in AI Overviews by focusing on technical 'clean ingredient' and 'zero sugar' structured data.

Technical Health

Site Health for AI Visibility

How well Chomps's website is optimized for AI agent discovery and comprehension.

95/100

21 passed 2 warnings

Audited 2/26/2026

Crawlability100

Can AI bots find your pages?

Technical90

SSL, mobile, doctype basics

On-Page SEO100

Titles, descriptions, headings

Content Quality87

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG100

Open Graph, Twitter cards

AI Readability60

How well AI can parse your content

Warnings

4 render-blocking resources are slowing initial render

Defer non-critical JS with async/defer. Inline critical CSS. Move stylesheets to load asynchronously.

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Brand Identity

Brand Voice & Style

How AI perceives Chomps's communication style and personality

Chomps communicates with an energetic, confident, and playful tone that makes healthy eating feel fun rather than restrictive. The brand voice is direct and bold, using punchy headlines and straightforward messaging that emphasizes their clean ingredient story. They balance being informative about nutritional benefits with a lighthearted, approachable personality that doesn't take itself too seriously while still conveying premium quality.

Core Tone Traits

Bold & Energetic

Uses punchy, impactful headlines and vibrant language that matches their colorful branding

Playfully Confident

Communicates product benefits with swagger and humor without being arrogant

Health-Positive

Frames nutrition as empowering rather than restrictive, focusing on what you get not what you avoid

Straightforward & Honest

Direct messaging about ingredients and benefits with no-nonsense transparency

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Chomps

Chomps62 mentions

Epic Provisions31 mentions

The New Primal26 mentions

Costco23 mentions

Safe Catch21 mentions

Whole Foods18 mentions

Paleovalley15 mentions

Wild Planet14 mentions

Vital Farms13 mentions

Thrive Market13 mentions

Primal Kitchen12 mentions

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

12 Whole30 Keto Snack Ideas - Tastes Lovely

https://www.tasteslovely.com/whole30-keto-snack-ideas/

Referenced in 1 query

Review

Whole30 Snacks You Can Buy On Amazon (Grab and Go!)

https://downshiftology.com/whole30-snacks-you-can-buy-amazon/

Referenced in 1 query

Review

Amazon.com: Whole30 Compliant Foods

https://www.amazon.com/whole30-compliant-foods/s?k=whole30+compliant+foods

Referenced in 1 query

Partner

22 Simple and Healthy Whole30 Snacks - Healthline

https://www.healthline.com/nutrition/clone-22-simple-and-healthy-whole30-snacks

Referenced in 1 query

Review

Nicks Sticks Free-Range Spicy Turkey Snack Sticks, Gluten Free, Keto Certified, Paleo and Whole30 Approved, No Msg, High Protein Low Carb, 6 Twin

Referenced in 1 query

Review

Nicks Sticks Free-Range Spicy Turkey Snack Sticks, Gluten Free, Keto Certified, Paleo and Whole30 Approved, No Msg, High Protein Low Carb, 6 Twin

Referenced in 1 query

Review

Brooklyn Biltong Original Grass Fed Air Dried Beef

Referenced in 1 query

Review

Brooklyn Biltong Original Grass Fed Air Dried Beef: User Reviews

Referenced in 1 query

Review

Dry Roasted & Salted Cashews by Thrive Market Organic

Referenced in 1 query

Review

Dry Roasted & Salted Cashews by Thrive Market Organic: User Reviews

Referenced in 1 query

Review

Brooklyn Biltong Snack

Referenced in 1 query

Review

Mission Meats Beef Sticks 100% Grass Fed & Pasture Raised Sugar Free

Referenced in 1 query

Review

Content Engineering

Goals & Content Ideas

Ideas to help AI agents better understand the business and be more likely to use Chomps's resources to help users.

Dominate ChatGPT's Top-Three Snack Picks

Address our ChatGPT ranking deficit by creating comparison-focused content that positions Chomps against competitors with clear differentiators. We'll amplify third-party validation through customer testimonials, nutritionist endorsements, and review aggregation to give ChatGPT the comparative context it needs to elevate us from position 6.2 to top-three status.

Head-to-Head: How Chomps Stacks Up Against 5 Popular Meat Snack Brands on Protein and Ingredients

Why Registered Dietitians Keep Recommending Chomps Over Other Jerky Brands

The Clean Label Comparison: What's Actually Inside Your Favorite Protein Snacks

Real Customer Reviews: What 10,000+ Five-Star Ratings Say About Chomps Quality

Optimize Content for AI Overview Inclusion

Bridge our 55% AI Overview gap by restructuring website content with question-based headers and concise, scannable answers that Google's SGE can easily extract. We'll implement technical SEO improvements including schema markup and FAQ sections that directly answer common snack-related queries.

What Makes a Meat Snack Actually Healthy? The Ingredients Checklist You Need

How Much Protein Should You Eat Per Snack? A Simple Guide for Busy Adults

Keto Snacking 101: Your Questions About Clean Protein Answered

Is Beef Jerky Good for You? Breaking Down the Nutrition Facts That Matter

The Ultimate Guide to Reading Meat Snack Labels Like a Pro

Win Over Endurance Athletes with Performance Messaging

Capture our weakest persona (78% mention rate) by shifting messaging from purely 'clean ingredients' to 'fuel for performance and recovery.' We'll create athlete-focused content highlighting protein timing, portable nutrition for training, and recovery benefits that resonate with marathon runners, cyclists, and triathletes.

Pre-Run vs Post-Run Protein: When Endurance Athletes Should Reach for a Chomps

What Elite Trail Runners Pack for Race Day Nutrition

The Recovery Snack That Fits in Your Jersey Pocket

10g of Protein, Zero Crash: Why Athletes Are Ditching Energy Bars for Meat Sticks

Bonk-Proof Your Next Long Run with Strategic Protein Timing

Become the Go-To Kids' Protein Authority

Close the ChatGPT gap on kids' nutrition by creating dedicated parent-focused content that establishes Chomps as the authority on healthy protein snacks for children. We'll address common parent concerns about ingredients, portion sizes, and picky eaters while building the content library that forces ChatGPT to recognize our relevance.

High-Protein Lunchbox Ideas That Kids Will Actually Eat

The Parent's Guide to Reading Snack Labels: What to Avoid and Why

How Much Protein Do Kids Really Need? Age-by-Age Breakdown

Picky Eater Approved: Getting Kids Excited About Clean Protein Snacks

After-School Snacks That Keep Kids Full Until Dinner

Content Engineering

Recommended Actions

Address ChatGPT Ranking Deficit

Despite 100% mentions, Chomps sits at pos 6.2 on ChatGPT. We need to feed the model more comparative context and third-party validation to move from a 'list item' to a 'top-three pick'.

Impact: High

Optimize for AI Overviews (SGE) Inclusion

Chomps appears in only 55% of AI Overviews. Strengthening technical SEO and concise, question-based content will bridge this gap and secure the #1 position it already enjoys in LLM responses.

Impact: High

Target the Endurance Athlete Persona

With a 78% mention rate, this is the brand's weakest persona. Aligning brand messaging with 'performance' and 'recovery' rather than just 'clean' will capture this high-frequency buyer segment.

Impact: Medium

Double Down on 'High Protein for Kids' Content

Claude and Gemini already favor Chomps for kids' snacks, but ChatGPT is lagging. Creating dedicated child-nutrition authority content will force ChatGPT to re-evaluate the brand's relevance for parents.

Impact: Medium

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Data generated by Pendium.ai AI visibility scanning. Last scanned February 26, 2026.

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Frequently asked questions

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Premium meat sticks with 10-12g of protein, zero sugar, no fillers, that are keto-friendly, allergy-friendly, and low-carb - nutrition your taste buds will understand.

AI Visibility Score

Chomps has an AI visibility score of 80/100, rated as excellent. This score reflects how often and how prominently Chomps appears in responses from AI assistants like ChatGPT, Claude, and Gemini.

AI Perception Summary

Strengths

Unrivaled performance on Gemini and Claude, where the brand maintains an average position of 2.6 and 3.2 respectively, often appearing as the primary recommendation.
Dominant authority within the 'Busy Suburban Wellness Parent' persona, indicating that AI models strongly associate the brand with family-friendly, high-protein nutrition.
Perfect 'Brand Vibe Check' results, with all major platforms correctly identifying the brand's value proposition and quality standards in the #1 spot.

Visibility Gaps

While ChatGPT mentions the brand 100% of the time, the average rank of 6.2 is significantly lower than on other platforms, often buried behind competitors or retailers.
AI Overviews (SGE) visibility lags at 55%, a critical gap given the high intent behind the queries where the brand is currently missing.
The 'Performance-Driven Endurance Athlete' persona shows lower visibility (78%) compared to parents and dietary purists, suggesting a missed opportunity in the fitness vertical.

Competitors in AI Recommendations

The New Primal: 26 mentions
Costco: 23 mentions
Epic Provisions: 22 mentions
Safe Catch: 21 mentions
Whole Foods: 18 mentions
Paleovalley: 15 mentions
Wild Planet: 14 mentions
Vital Farms: 13 mentions
Thrive Market: 13 mentions
Primal Kitchen: 12 mentions
Brooklyn Biltong: 11 mentions
Simple Mills: 9 mentions
EPIC Provisions: 9 mentions
Seapoint Farms: 9 mentions
Good Culture: 9 mentions

Categories: Food & Beverage

Tags: Food, Snacks