What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Roadmap Pricing

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Function Health, Inc.

Visibility80

Vibe95

Businesses/HealthTech/Function Health, Inc.

AI Visibility & Sentiment

Function Health, Inc.

Function Health is a health-technology platform that democratizes access to comprehensive laboratory testing and personalized health data. By bypassing traditional healthcare hurdles, the company enables individuals to transition from reactive sick care to a proactive, data-driven approach to wellness and longevity.

Active Monitoring

functionhealth.com

HealthTech Startups

AI Visibility Score

80/100

Excellent

Sentiment Score

95/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

visionary

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Function Health, Inc. today.

Function Health dominates the AI landscape for core biomarker tracking, consistently outranking established industry incumbents like InsideTracker and Labcorp across all major AI platforms. While the brand maintains commanding authority among wellness-obsessed executives, there is a strategic vacuum in adjacent categories like multi-cancer early detection and broader health-tech ecosystem education.

Working in your favor

Secured top-tier positioning for high-intent biomarker and longevity queries on Gemini and ChatGPT.

Resonates exceptionally well with the 'Wellness-Obsessed Executive' persona, achieving a strong average rank of 2.6.

Maintains near-perfect brand recall and identity clarity during direct 'vibe check' queries across all analyzed LLMs.

Gaps to close

Total absence in recommendations for multi-cancer early detection tests and general wearable health device guidance.

Underperformance in adjacent health-tech categories where users seek broader education on platform evaluation criteria.

Missed visibility in 'Aspirational' search intent, where the brand currently fails to bridge the gap from blood diagnostics to wider preventative health.

Opportunities

Expand content authority into advanced diagnostic imaging and multi-cancer testing to capture a larger share of the preventative health market.

Develop authoritative, educational long-form content focused on the 'how-to' of selecting health-tech platforms to capture early-funnel researchers.

Target the 'Data-Driven Biohacker' persona with more granular, technically-focused content to improve their currently lower average rank.

Highest-Impact Actions

Develop and publish expert-led content guides for multi-cancer early detection and integrative diagnostics.

The data shows a complete lack of visibility in these adjacent high-value categories, representing a massive untapped audience.

Create educational 'Trust & Standards' content targeting users researching platform evaluation criteria.

By becoming the primary resource for how to select a health-tech provider, Function Health can influence user decision-making before they settle on competitors.

Optimize technical documentation for biohacker-specific queries to improve rank within that persona segment.

The 'Data-Driven Biohacker' is a primary target, yet the current average rank of 4.0 leaves significant room for growth.

Value Proposition

Function Health provides unparalleled access to over 100 comprehensive biomarkers at a significantly lower cost than traditional concierge medicine, empowering users with actionable, longitudinal data to optimize their physical health.

Overview

Mission

To empower everyone to live 100 healthy years.

Products & Services

Function Membership (Annual subscription with 100+ biomarker testing)Clinician-Reviewed Results (Digital dashboard with personalized health insights)Advanced Add-On Tests (e.g., GRAIL Galleri multi-cancer screening)Function Scans (Proactive imaging including full-body MRIs and CT scans)Function for Work (B2B corporate health monitoring benefit)Annual 160+ lab test membershipAdvanced MRI & CT scanning accessPersonalized food and supplement guides

Current State

Visibility Landscape

A high-level view of how Function Health, Inc. performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	—
“What do you know about Function Health, Inc.? What do they do and what's their reputation?”	#1	#1	#1	—
Core6q Product/service category queries	95	96	85	—
“what are the best services that let me run a full suite of blood panels and biomarkers without needing a doctor's note for every test”	#1	#1	#1	—
“compare the best platforms for tracking longevity biomarkers and getting clinical insights from the results”	#1	#1	#1	—
“what blood testing memberships give me the most bang for my buck for 100+ biomarkers”	#1	#1	#1	—
“i want to get a full-body mri scan for peace of mind, what companies offer this directly to consumers”	#1	#3	No	—
“what should i look for when choosing a health-tech platform to make sure my data is handled well and the labs are legit”	#2	#1	#1	—
“what are the most trusted companies for direct-to-consumer lab testing right now”	#4	#2	#1	—
Growth Areas3q Adjacent, aspirational & visionary	62	65	69	—
“what are the best multi-cancer early detection tests available to buy online”	No	No	No	—
“recommend some wearable health devices or tracking services that actually help me optimize my diet based on my internal biology”	#9	#6	#3	—
“how do i start a personal longevity plan, what are the first steps to take if i have a family history of chronic illness”	#1	#2	#2	—

“What do you know about Function Health, Inc.? What do they do and what's their reputation?”

—

“what are the best services that let me run a full suite of blood panels and biomarkers without needing a doctor's note for every test”

—

“compare the best platforms for tracking longevity biomarkers and getting clinical insights from the results”

—

“what blood testing memberships give me the most bang for my buck for 100+ biomarkers”

—

“i want to get a full-body mri scan for peace of mind, what companies offer this directly to consumers”

—

“what should i look for when choosing a health-tech platform to make sure my data is handled well and the labs are legit”

—

“what are the most trusted companies for direct-to-consumer lab testing right now”

—

“what are the best multi-cancer early detection tests available to buy online”

—

“recommend some wearable health devices or tracking services that actually help me optimize my diet based on my internal biology”

—

“how do i start a personal longevity plan, what are the first steps to take if i have a family history of chronic illness”

—

Competitive Landscape

Function Health, Inc.

75 mentions

InsideTracker

55 mentions

Quest Diagnostics

31 mentions

Labcorp

30 mentions

Marek Health

23 mentions

Prenuvo

23 mentions

Ulta Lab Tests

21 mentions

Everlywell

18 mentions

Levels Health

17 mentions

GRAIL (Galleri)

16 mentions

Fountain Life

15 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Function Health, Inc.'s AI visibility.

Key Findings

Strength

Secured top-tier positioning for high-intent biomarker and longevity queries on Gemini and ChatGPT.

Strength

Resonates exceptionally well with the 'Wellness-Obsessed Executive' persona, achieving a strong average rank of 2.6.

Strength

Maintains near-perfect brand recall and identity clarity during direct 'vibe check' queries across all analyzed LLMs.

Recommended Actions

Develop and publish expert-led content guides for multi-cancer early detection and integrative diagnostics.

The data shows a complete lack of visibility in these adjacent high-value categories, representing a massive untapped audience.

Create educational 'Trust & Standards' content targeting users researching platform evaluation criteria.

By becoming the primary resource for how to select a health-tech provider, Function Health can influence user decision-making before they settle on competitors.

Optimize technical documentation for biohacker-specific queries to improve rank within that persona segment.

The 'Data-Driven Biohacker' is a primary target, yet the current average rank of 4.0 leaves significant room for growth.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Biomarker And Preventive Health Tracking(3 queries)

“what are the best services that let me run a full suite of blood panels and biomarkers without needing a doctor's note for every test”

2/3 platforms mentioned

Core

ChatGPT

1.QuestDirect

2.Quest Diagnostics

3.Labcorp OnDemand

4.Ulta Lab Tests

5.Labcorp

+6 more

Claude

1.Ulta Lab Tests

2.Quest Diagnostics (QuestDirect)

3.Function Health

4.Own Your Labs

5.LabCorp

+5 more

Gemini

1.Function Health

2.Quest Diagnostics (QuestHealth)

3.InsideTracker

4.Mito Health

5.Thorne (WellnessFX)

+5 more

“compare the best platforms for tracking longevity biomarkers and getting clinical insights from the results”

3/3 platforms mentioned

Core

ChatGPT

1.Function Health

2.Quest Diagnostics

3.InsideTracker

4.Oura

5.Garmin

+2 more

Claude

1.InsideTracker

2.LabCorp

3.Quest

4.Function Health

5.Levels Health

+9 more

Gemini

1.Function Health

2.Superpower

3.InsideTracker

4.Lifeforce

5.Tally Health

+3 more

“what blood testing memberships give me the most bang for my buck for 100+ biomarkers”

3/3 platforms mentioned

Core

ChatGPT

1.Function Health

2.Ulta Lab Tests

3.Marek Health

4.InsideTracker

Claude

1.Function Health

2.Marek Health

3.LabCorp

4.Ulta Lab Tests (HealthU)

5.Quest

+4 more

Gemini

1.Vitals Vault

2.Empirical Health

3.Function Health

4.Superpower

5.Mito Health

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

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irp-cdn.multiscreensite.com

Function Health, Inc.

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore HealthTech

Start gettingrecommended by AI.

Frequently asked questions

Function Health, Inc.

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore HealthTech

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.