What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Roadmap Pricing

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LunaBill

Visibility0

Vibe100

Businesses/HealthTech/LunaBill

AI Visibility & Sentiment

LunaBill

LunaBill provides AI-powered voice agents designed to automate medical billing calls, including claim status inquiries, A/R recovery, and appeal follow-ups. Their solution integrates seamlessly with existing EHR and PM systems to help healthcare providers accelerate revenue recovery and reduce administrative burden.

Active Monitoring

lunabill.com

HealthTech

AI Visibility Score

0/100

Invisible

Sentiment Score

100/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe LunaBill today.

LunaBill remains effectively invisible within the AI-driven decision-making ecosystem for healthcare revenue cycle management, failing to secure a single mention despite high-intent queries regarding billing automation and EHR integration. While the brand maintains a baseline identity recognition when explicitly searched by name, it is entirely absent from the broader competitive conversation where industry incumbents like Waystar and Epic capture dominant mindshare.

Working in your favor

Brand recognition is established for direct queries, with the brand appearing as the top result when users specifically ask for information about LunaBill across all tested AI models.

Gaps to close

Complete lack of visibility for high-intent 'problem-solving' queries such as automating claim status checks or streamlining insurance appeals.

Failure to engage key buyer personas including Revenue Cycle Directors and Practice Managers who rely on AI-assisted research for tech stack modernization.

Absence from the AI-mediated shortlist for EHR integration solutions, allowing competitors to dominate the recommendation space for healthcare automation.

Opportunities

Target the 'AR follow-up' pain point with high-authority content that AI models can prioritize as an answer to operational efficiency queries.

Bridge the gap in 'EHR integration' conversations by aligning technical documentation with the specific language used by Practice Managers and Implementation Leads.

Implement a structured data strategy to feed AI models the context required to recommend LunaBill during neutral discovery searches.

Highest-Impact Actions

Develop a series of authoritative, AI-optimized whitepapers on 'Reducing Revenue Cycle Administrative Burden'.

By directly answering the specific operational pain points identified in user queries, LunaBill can position itself as an industry expert, increasing the likelihood of being cited by AI models.

Optimize technical documentation and marketing assets for 'EHR integration' and 'automation' keywords.

Current search patterns show strong user intent for integrated automation, which is where the brand is currently failing to compete with established legacy players.

Publish case studies focusing on the Efficiency-Obsessed Practice Manager persona.

Providing concrete metrics and success stories tailored to specific personas builds the necessary evidence base for AI models to confidently recommend the brand.

Value Proposition

Automates tedious medical billing calls to get providers paid faster without requiring changes to existing workflows.

Overview

Mission

To boost AR calling efficiency and enable healthcare providers to reclaim staffing hours through intelligent AI voice automation.

Products & Services

AI Voice Agents for Claim Status InquiriesAutomated A/R RecoveryAI-driven Appeal Follow-upEHR/PM System Integration

Current State

Visibility Landscape

A high-level view of how LunaBill performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	97
“What do you know about LunaBill? What do they do and what's their reputation?”	#1	#1	#1	#1
Core5q Product/service category queries	0	0	0	0
“how can I automate claim status checks, are there tools that actually handle the calls”	No	No	No	No
“best AI tools that integrate with existing EHR systems to help with collections”	No	No	No	No
“what are the most reliable AI-driven medical billing automation platforms right now”	No	No	No	No
“my medical billing team is drowning in AR follow-ups, what kind of automation tools can help with this”	No	No	No	No
“how to streamline insurance appeals process using automation”	No	No	No	No
Growth Areas Adjacent, aspirational & visionary	—	—	—	—

“What do you know about LunaBill? What do they do and what's their reputation?”

“how can I automate claim status checks, are there tools that actually handle the calls”

“best AI tools that integrate with existing EHR systems to help with collections”

“what are the most reliable AI-driven medical billing automation platforms right now”

“my medical billing team is drowning in AR follow-ups, what kind of automation tools can help with this”

“how to streamline insurance appeals process using automation”

Competitive Landscape

Waystar

30 mentions

Epic

21 mentions

athenahealth

20 mentions

Cerner

18 mentions

UiPath

13 mentions

CombineHealth

12 mentions

Change Healthcare

11 mentions

Automation Anywhere

11 mentions

Infinx

10 mentions

Experian Health

10 mentions

LunaBill

0 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve LunaBill's AI visibility.

Key Findings

Strength

Brand recognition is established for direct queries, with the brand appearing as the top result when users specifically ask for information about LunaBill across all tested AI models.

Gap

Complete lack of visibility for high-intent 'problem-solving' queries such as automating claim status checks or streamlining insurance appeals.

Gap

Failure to engage key buyer personas including Revenue Cycle Directors and Practice Managers who rely on AI-assisted research for tech stack modernization.

Recommended Actions

Develop a series of authoritative, AI-optimized whitepapers on 'Reducing Revenue Cycle Administrative Burden'.

By directly answering the specific operational pain points identified in user queries, LunaBill can position itself as an industry expert, increasing the likelihood of being cited by AI models.

Optimize technical documentation and marketing assets for 'EHR integration' and 'automation' keywords.

Current search patterns show strong user intent for integrated automation, which is where the brand is currently failing to compete with established legacy players.

Publish case studies focusing on the Efficiency-Obsessed Practice Manager persona.

Providing concrete metrics and success stories tailored to specific personas builds the necessary evidence base for AI models to confidently recommend the brand.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Reducing Revenue Cycle Administrative Burden(2 queries)

“how can I automate claim status checks, are there tools that actually handle the calls”

0/4 platforms mentioned

Core

ChatGPT

1.Stedi

2.Change Healthcare

3.eClaimStatus

4.Insurgrid

5.Certificial

+10 more

Claude

1.Stedi

2.Optum

3.Waystar

4.Decerto

5.VCA Software

+1 more

Gemini

1.Strada

2.Waystar

3.Druid AI

4.V7 Go

5.Sapiens ClaimsPro

+1 more

AI Overviews

1.SuperDial

2.Outbound AI

3.Infinitus

4.Claimity

5.Prosper AI

+8 more

“my medical billing team is drowning in AR follow-ups, what kind of automation tools can help with this”

0/4 platforms mentioned

Core

The Efficiency-Obsessed Practice Manager · Practice Manager

ChatGPT

1.UiPath

2.Apprio

3.AGS Health

4.Waystar

5.Change Healthcare

+6 more

Claude

1.CollaborateMD

2.MedCare MSO

3.CleAR

4.BillingParadise

5.Billing Paradise

+4 more

Gemini

1.Waystar

2.Rivet Health

3.Trizetto

4.Medusind

5.Nividous

+3 more

AI Overviews

1.Waystar

2.Phreesia

3.Experian Health

4.Availity

5.CollaborateMD

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Stedi Real-Time Claim Status API

stedi.com

LunaBill

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore HealthTech

Start gettingrecommended by AI.

Frequently asked questions

LunaBill

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore HealthTech

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.