What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

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GOAT Group

Visibility96

Vibe91

Businesses/E-commerce Technology/GOAT Group

AI Visibility & Sentiment

GOAT Group

GOAT Group is a leading global marketplace for authentic sneakers, apparel, and luxury accessories. The company utilizes a unique 'ship-to-verify' model, leveraging proprietary technology to ensure the authenticity of goods sold to over 50 million members across 170 countries.

Active Monitoring

athena.goat.com

E-commerce Technology Startups

AI Visibility Score

96/100

Excellent

Sentiment Score

91/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

visionary

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe GOAT Group today.

GOAT Group maintains an ironclad dominance in core sneaker authentication and resale queries, consistently outranking competitors as the primary destination for trust-based transactions. While the brand is a default choice for sneaker collectors, it faces a significant visibility gap in broader luxury fashion categories, ceding ground to established luxury houses and specialized resale platforms in the aspirational apparel space.

Working in your favor

Secured top-tier ranking as the gold standard for sneaker authentication and legit-check inquiries across ChatGPT, Claude, and Gemini.

Achieved near-perfect brand recall for direct 'vibe check' inquiries, signaling strong brand identity and clear positioning in the minds of AI models.

High performance for the 'Fashion-Forward Social Influencer' and 'Technical Platform Auditor' personas, indicating effective alignment with tech-savvy and trend-conscious users.

Gaps to close

Significant lack of visibility in broader luxury and vintage fashion discovery, where the brand is currently failing to compete with legacy luxury houses and niche resale platforms.

Inconsistent presence in 'upcoming drops' and trend-forecasting queries, preventing the brand from becoming a discovery hub for seasonal releases.

Weak penetration within the 'High-End Investment Collector' persona compared to the broader sneaker audience, limiting growth in the high-ticket luxury segment.

Opportunities

Capitalize on the 'trust and authentication' authority to expand content presence into non-sneaker luxury categories like watches, handbags, and vintage ready-to-wear.

Develop AI-optimized content strategies for discovery-based queries regarding seasonal drops and limited-edition fashion releases to capture intent before it hits competitors.

Bridge the 'aspirational reach' gap by creating technical documentation or editorial assets that appeal specifically to the investment-focused collector persona.

Highest-Impact Actions

Execute a structured content initiative for 'Luxury and Vintage Fashion' categories.

The data shows the brand is being left out of broader fashion conversations; creating specialized content on luxury authentication will align the brand with these higher-value, aspirational queries.

Optimize 'Upcoming Drops' and 'Release Calendar' assets for generative search.

Currently, the brand is missing out on high-intent traffic for upcoming releases, allowing competitors to dominate the narrative around market availability.

Develop persona-specific 'Investment Insights' content.

The High-End Investment Collector persona is underserved; providing AI-friendly, data-rich analysis on asset value and market trends will improve rankings in high-value queries.

Value Proposition

Trust through technology: A 100% authenticity guarantee backed by proprietary AI-driven systems (Athena) and a global network of human specialists.

Overview

Mission

To bring the greatest products together from the past, present and future.

Products & Services

GOAT MarketplacealiasAthena Internal PlatformFlight ClubGrailed

Current State

Visibility Landscape

A high-level view of how GOAT Group performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	—
Core4q Product/service category queries	96	96	96	—
Growth Areas5q Adjacent, aspirational & visionary	67	80	78	—

Competitive Landscape

GOAT Group81 mentions

StockX65 mentions

Stadium Goods37 mentions

Chanel34 mentions

Hermès32 mentions

Vestiaire Collective31 mentions

The RealReal27 mentions

Dior26 mentions

Prada25 mentions

Louis Vuitton24 mentions

Gucci22 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve GOAT Group's AI visibility.

Key Findings

Strength

Secured top-tier ranking as the gold standard for sneaker authentication and legit-check inquiries across ChatGPT, Claude, and Gemini.

Strength

Achieved near-perfect brand recall for direct 'vibe check' inquiries, signaling strong brand identity and clear positioning in the minds of AI models.

Strength

High performance for the 'Fashion-Forward Social Influencer' and 'Technical Platform Auditor' personas, indicating effective alignment with tech-savvy and trend-conscious users.

Recommended Actions

Execute a structured content initiative for 'Luxury and Vintage Fashion' categories.

The data shows the brand is being left out of broader fashion conversations; creating specialized content on luxury authentication will align the brand with these higher-value, aspirational queries.

Optimize 'Upcoming Drops' and 'Release Calendar' assets for generative search.

Currently, the brand is missing out on high-intent traffic for upcoming releases, allowing competitors to dominate the narrative around market availability.

Develop persona-specific 'Investment Insights' content.

The High-End Investment Collector persona is underserved; providing AI-friendly, data-rich analysis on asset value and market trends will improve rankings in high-value queries.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Sneaker & Streetwear Sourcing(3 queries)

“where can i find legit sneaker marketplaces that actually verify their stuff before shipping”

3/3 platforms mentioned

Core

ChatGPT

1.StockX

2.GOAT

3.Stadium Goods

Claude

1.StockX

2.GOAT (Flight Club)

3.Stadium Goods

4.Farfetch

5.Alias

+3 more

Gemini

1.GOAT

2.Sneaker Con

3.StockX

4.Stadium Goods

5.Flight Club

+6 more

“what are the best apps to use if i want to buy rare streetwear or high-end sneakers without getting scammed”

3/3 platforms mentioned

Core

ChatGPT

1.GOAT

2.Nike (Jordan)

3.StockX

4.POIZON

5.Vestiaire Collective

+7 more

Claude

1.GOAT

2.StockX

3.Grailed

4.GOAT Group

5.Supreme

+6 more

Gemini

1.GOAT

2.Sneaker Con

3.Grailed

4.GOAT Group

5.Supreme

+9 more

“best websites for finding vintage designer pieces that aren't just generic resale sites”

1/3 platforms mentioned

Adjacent

ChatGPT

1.Vestiaire Collective

2.Chanel

3.Hermès

4.Prada

5.Thrilling

+10 more

Claude

1.Depop

2.Poshmark

3.Vestiaire Collective

4.Hermès

5.Dior

15.Grailed (Heroine)

+24 more

Gemini

1.Poshmark

2.Dot COMME

3.Comme des Garçons

4.Yohji Yamamoto

5.Junya Watanabe

+25 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Wikipedia

en.wikipedia.org

Wiki1 ref

Axios

axios.com

GOAT Group

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Investors

Engineer content that makes AI agents recommend you

Explore E-commerce Technology

Start gettingrecommended by AI.

Frequently asked questions

GOAT Group

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Investors

Engineer content that makes AI agents recommend you

Explore E-commerce Technology

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.