What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

GOAT Group

Visibility96

Vibe91

Businesses/E-commerce Technology/GOAT Group

AI Visibility & Sentiment

GOAT Group

GOAT Group is a leading global marketplace for authentic sneakers, apparel, and luxury accessories. The company utilizes a unique 'ship-to-verify' model, leveraging proprietary technology to ensure the authenticity of goods sold to over 50 million members across 170 countries.

Active Monitoring

athena.goat.com

E-commerce Technology Startups

AI Visibility Score

96/100

Excellent

Sentiment Score

91/100

Score by Reach

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

visionary

AI Perception

Summary

GOAT Group maintains an ironclad dominance in core sneaker authentication and resale queries, consistently outranking competitors as the primary destination for trust-based transactions. While the brand is a default choice for sneaker collectors, it faces a significant visibility gap in broader luxury fashion categories, ceding ground to established luxury houses and specialized resale platforms in the aspirational apparel space.

Value Proposition

Trust through technology: A 100% authenticity guarantee backed by proprietary AI-driven systems (Athena) and a global network of human specialists.

Overview

Mission

To bring the greatest products together from the past, present and future.

Products & Services

GOAT MarketplacealiasAthena Internal PlatformFlight ClubGrailed

Agent Breakdown

AI Platforms

How often do different AI platforms reference GOAT Group?

Loading explorer...

Conversation Analysis

Key Topics

What conversations is GOAT Group included in — or excluded from?

Loading explorer...

Buyer Personas

Personas

Who does each AI platform recommend GOAT Group to, and when?

Loading explorer...

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Sneaker & Streetwear Sourcing(3 queries)

“where can i find legit sneaker marketplaces that actually verify their stuff before shipping”

3/3 platforms mentioned

Core

ChatGPT

1.StockX

2.GOAT

3.Stadium Goods

Claude

1.StockX

2.GOAT (Flight Club)

3.Stadium Goods

4.Farfetch

5.Alias

+3 more

Gemini

1.GOAT

2.Sneaker Con

3.StockX

4.Stadium Goods

5.Flight Club

+6 more

“what are the best apps to use if i want to buy rare streetwear or high-end sneakers without getting scammed”

3/3 platforms mentioned

Core

ChatGPT

1.GOAT

2.Nike (Jordan)

3.StockX

4.POIZON

5.Vestiaire Collective

+7 more

Claude

1.GOAT

2.StockX

3.Grailed

4.GOAT Group

5.Supreme

+6 more

Gemini

1.GOAT

2.Sneaker Con

3.Grailed

4.GOAT Group

5.Supreme

+9 more

“best websites for finding vintage designer pieces that aren't just generic resale sites”

1/3 platforms mentioned

Adjacent

ChatGPT

1.Vestiaire Collective

2.Chanel

3.Hermès

4.Prada

5.Thrilling

+10 more

Claude

1.Depop

2.Poshmark

3.Vestiaire Collective

4.Hermès

5.Dior

15.Grailed (Heroine)

+24 more

Gemini

1.Poshmark

2.Dot COMME

3.Comme des Garçons

4.Yohji Yamamoto

5.Junya Watanabe

+25 more

Brand Perception

What AI Really Thinks

We asked each AI platform directly about GOAT Group to understand how they perceive the brand. These responses back up the Sentiment Score and reveal tone, accuracy, and blind spots across platforms and personas.

0Positive

3Neutral

0Negative

across 3 responses

“What do you know about GOAT Group? What do they do and what's their reputation?”

ChatGPT

Neutral

“…GOAT Group is a U.S.-based holding company in the sneaker and streetwear resale market.…”

Claude

Neutral

“…GOAT Group is a holding company that houses four luxury fashion platforms — GOAT, alias, Flight Club, and Grailed…”

Gemini

Neutral

“…GOAT Group is a major global platform for the primary and secondary (resale) markets of sneakers, luxury apparel, and accessories.…”

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Secured top-tier ranking as the gold standard for sneaker authentication and legit-check inquiries across ChatGPT, Claude, and Gemini.

Strength

Achieved near-perfect brand recall for direct 'vibe check' inquiries, signaling strong brand identity and clear positioning in the minds of AI models.

Strength

High performance for the 'Fashion-Forward Social Influencer' and 'Technical Platform Auditor' personas, indicating effective alignment with tech-savvy and trend-conscious users.

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of GOAT Group

GOAT Group81 mentions

StockX65 mentions

Stadium Goods37 mentions

Chanel34 mentions

Hermès32 mentions

Vestiaire Collective31 mentions

The RealReal27 mentions

Dior26 mentions

Prada25 mentions

Louis Vuitton24 mentions

Gucci22 mentions

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

Wikipedia

https://en.wikipedia.org/wiki/StockX

Referenced in 2 queries

Review

Axios

https://www.axios.com/local/detroit/2025/06/10/sneaker-counterfeits-stockx-2025

Referenced in 3 queries

Review

Wikipedia

https://en.wikipedia.org/wiki/GOAT_%28platform%29

Referenced in 6 queries

Review

Spocket

https://www.spocket.co/blogs/is-goat-legit

Referenced in 3 queries

Review

eBay

https://www.ebay.com/authenticity-guarantee-sneakers

Referenced in 4 queries

Partner

eBay

https://pages.ebay.com/ag/en-us/authenticity-guarantee-sneakers-seller/

Referenced in 1 query

Partner

Wikipedia

https://en.wikipedia.org/wiki/Stadium_Goods

Referenced in 4 queries

Review

Stadium Goods

https://sellers.stadiumgoods.com/authenticity

Referenced in 3 queries

Review

StockX

https://stockx.com/

Referenced in 1 query

Pitch Story

GOAT

https://goat.com/

Referenced in 1 query

Review

Flight Club

https://flightclub.com/

Referenced in 1 query

Review

Stadium Goods

https://stadiumgoods.com/

Referenced in 1 query

Review

Content Engineering

Recommended Actions

Execute a structured content initiative for 'Luxury and Vintage Fashion' categories.

The data shows the brand is being left out of broader fashion conversations; creating specialized content on luxury authentication will align the brand with these higher-value, aspirational queries.

Impact: High

Optimize 'Upcoming Drops' and 'Release Calendar' assets for generative search.

Currently, the brand is missing out on high-intent traffic for upcoming releases, allowing competitors to dominate the narrative around market availability.

Impact: High

Develop persona-specific 'Investment Insights' content.

The High-End Investment Collector persona is underserved; providing AI-friendly, data-rich analysis on asset value and market trends will improve rankings in high-value queries.

Impact: Medium

Expand semantic authority in AI training sets regarding secondary market luxury fashion.

To compete with platforms like Vestiaire Collective, the brand must ensure its technical documentation clearly associates its authentication expertise with broader luxury categories, not just sneakers.

Impact: Medium

Is this your business? We can help you improve your AI visibility.

Book a Free Strategy Session

Backing