What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Route

Visibility43

Vibe89

Businesses/E-commerce Technology/Route

AI Visibility & Sentiment

Route

Route is an AI-powered post-purchase platform that helps ecommerce brands turn shipping, tracking, and returns into customer loyalty moments. The platform unifies package protection, visual tracking, and returns management to reduce costs, increase revenue, and retain customers for over 13,000 brands.

Active Monitoring

route.com

E-commerce Technology Startups

AI Visibility Score

43/100

Moderate

Sentiment Score

89/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Route today.

Route is the undisputed authority in the shipping protection and tracking niche, consistently ranking #1 across ChatGPT, Gemini, and AI Overviews for category-defining queries. However, the brand faces a critical 'specialist trap' where AI models fail to recognize its expansion into returns and cash-back rewards, ceding those high-value conversations entirely to competitors like Loop Returns and AfterShip.

Working in your favor

Market dominance in 'shipping protection and tracking' queries, securing the #1 or #2 spot across all major AI platforms including AI Overviews.

High resonance with the Bootstrapping Fashion Founder persona (58% mention rate), positioning Route as the go-to utility for SMB growth.

Strong performance on ChatGPT with an 83% mention rate, ensuring Route is part of the consideration set for most general AI-assisted shopping tech searches.

Gaps to close

Total invisibility in the returns and exchanges category, where competitors like Loop and AfterShip are currently capturing the market intent.

Failure to reach Enterprise CX Directors, evidenced by a dismal 17% visibility rate and poor average positioning (12.0) for high-level strategic queries.

A complete blackout on Claude (0% mention rate in category queries), suggesting a lack of presence in the specific datasets or high-authority citations Claude prioritizes.

Opportunities

Repositioning the 'tracking' narrative to focus on 'unboxing and delivery journey' aesthetics, where current positioning is high but sentiment is mixed.

Aggressively targeting the 'Data-Driven Growth Marketer' persona by linking shipping data to repeat purchase behavior and cash-back rewards.

Exploiting the lack of AI Overview competition in the 'unboxing journey' space to claim the top-of-page featured position.

Highest-Impact Actions

Execute a 'Returns & Exchanges' content blitz to break the current category lockout.

Route is currently mentioned 0% of the time for returns queries, allowing competitors to own the full post-purchase lifecycle in AI-generated recommendations.

Develop and index high-authority white papers specifically for the 'Enterprise CX Director' persona.

Current visibility for enterprise personas is failing at 17%, likely due to a lack of deep-form content that links Route to complex CX metrics and ROI.

Optimize technical documentation and PR mentions to target Claude’s training datasets.

While Route performs well on ChatGPT, the 0% organic reach on Claude represents a significant missed opportunity for high-intent, technical users.

Value Proposition

Zero-cost AI-powered post-purchase platform that transforms shipping protection, tracking, and returns into revenue-generating loyalty moments while reducing support tickets and refunds.

Overview

Mission

To create shopper confidence that fuels brand growth by reimagining the ecommerce post-purchase experience.

Products & Services

Package Protection (Route Protect)Visual Package Tracking (Route Track)Returns & Exchanges Management (Route Returns)AI-Powered Fraud DefenseCash Back Rewards Program

Current State

Visibility Landscape

A high-level view of how Route performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	97
“What do you know about Route? What do they do and what's their reputation?”	#1	#1	#1	#1
Core3q Product/service category queries	82	0	72	50
“help me fix my shopify tracking page so it doesn't just look like a boring ups tracking number”	#6	No	#2	No
“best returns apps for shopify that allow easy exchanges instead of just refunds”	#11	No	No	No
“most reliable shipping protection and tracking apps for ecommerce right now”	#1	No	#1	#1
Growth Areas2q Adjacent, aspirational & visionary	91	0	41	0
“how to use cash back rewards to get customers to buy again, what software should I use”	Yes	No	No	No
“what are some cool ways to keep customers excited while they wait for their order to arrive”	#3	No	#8	No

“What do you know about Route? What do they do and what's their reputation?”

“help me fix my shopify tracking page so it doesn't just look like a boring ups tracking number”

“best returns apps for shopify that allow easy exchanges instead of just refunds”

#11

“most reliable shipping protection and tracking apps for ecommerce right now”

“how to use cash back rewards to get customers to buy again, what software should I use”

Yes

“what are some cool ways to keep customers excited while they wait for their order to arrive”

Competitive Landscape

Shopify

38 mentions

AfterShip

28 mentions

Klaviyo

18 mentions

Route

17 mentions

Narvar

15 mentions

UPS

14 mentions

Loop Returns

13 mentions

Postscript

9 mentions

Wonderment

9 mentions

Tracktor

8 mentions

ParcelPanel

8 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Route's AI visibility.

Key Findings

Strength

Market dominance in 'shipping protection and tracking' queries, securing the #1 or #2 spot across all major AI platforms including AI Overviews.

Strength

High resonance with the Bootstrapping Fashion Founder persona (58% mention rate), positioning Route as the go-to utility for SMB growth.

Strength

Strong performance on ChatGPT with an 83% mention rate, ensuring Route is part of the consideration set for most general AI-assisted shopping tech searches.

Recommended Actions

Execute a 'Returns & Exchanges' content blitz to break the current category lockout.

Route is currently mentioned 0% of the time for returns queries, allowing competitors to own the full post-purchase lifecycle in AI-generated recommendations.

Develop and index high-authority white papers specifically for the 'Enterprise CX Director' persona.

Current visibility for enterprise personas is failing at 17%, likely due to a lack of deep-form content that links Route to complex CX metrics and ROI.

Optimize technical documentation and PR mentions to target Claude’s training datasets.

While Route performs well on ChatGPT, the 0% organic reach on Claude represents a significant missed opportunity for high-intent, technical users.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Enhancing The Unboxing & Delivery Journey(2 queries)

“help me fix my shopify tracking page so it doesn't just look like a boring ups tracking number”

2/4 platforms mentioned

Core

ChatGPT

1.Shopify

2.AfterShip

3.Tracktor

4.Omega

5.ParcelPanel

6.Route

+3 more

Claude

1.Shopify

2.AfterShip

3.Postscript

4.Trace

5.Growave

+5 more

Gemini

1.Shopify

2.UPS

3.FedEx

4.AfterShip

5.Track123

7.Route

+9 more

AI Overviews

1.Shopify

2.UPS.com

3.AfterShip

4.Track123

5.ParcelPanel

+1 more

“what are some cool ways to keep customers excited while they wait for their order to arrive”

2/4 platforms mentioned

Adjacent

The Bootstrapping Fashion Founder · Founder and CEO

ChatGPT

1.Shopify

2.AfterShip

3.Tracktor

4.Postscript

5.PushOwl

8.Route

+9 more

Claude

1.Shopify

2.Post

3.Trackify

4.Slack

Gemini

1.Shopify

2.USPS

3.UPS

4.Wonderment

5.AfterShip

8.Route

+5 more

AI Overviews

1.Spotify

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

AfterShip

aftership.com

Web1 ref

Customization options for the new Thank you and Order status ...

help.shopify.com

Web1 ref

Add Tracking Page on Shopify Store and Notifications Using Proxy ...

tracking-helpcenter.aftership.com

Web1 ref

Upgrading and replacing your Thank you and Order status pages

help.shopify.com

Web1 ref

Upgrading and replacing your Thank you and Order status pages

help.shopify.com

Web1 ref

Best Order tracking Apps For 2026 - Shopify App Store

apps.shopify.com

Web1 ref

The FASTEST Way to Customize the Shopify Order Status Page

youtube.com

Video1 ref

How to Add a Track Order Page on Shopify - SHIPAID

shipaid.com

Web1 ref

Add Tracking Page to Your Shopify Store's Navigation

tracking-helpcenter.aftership.com

Web1 ref

Order status page - Shopify Help Center

help.shopify.com

Web1 ref

Order Tacking issue - Shopify Community

community.shopify.com

Web1 ref

How to set up a branded tracking page on Shopify - Go Apps io

go-apps.io

Web1 ref

Why is UPS Surepost delivery tracking not accurate?

community.shopify.com

Web1 ref

What do you think is the best shopify order tracking app?

community.shopify.com

Web1 ref

Managing your brand assets - Shopify

help.shopify.com

Web1 ref

Brand Identity

Brand Voice & Style

How AI perceives Route's communication style and personality

Route communicates with confident, results-driven authority while maintaining an approachable and modern tone. The brand leads with data and measurable outcomes (97% satisfaction, 42% reduction in refunds) but balances this with warm, customer-centric messaging. The voice is innovative and forward-thinking, positioning Route as a category leader transforming ecommerce. Language is clean, direct, and action-oriented, avoiding jargon while speaking the language of growth-minded merchants.

Core Tone Traits

Results-Driven & Data-Backed

Leads with impressive metrics and quantifiable outcomes to build credibility

Confident & Innovative

Positions as a category leader and pioneer in post-purchase technology

Approachable & Customer-Centric

Balances authority with warmth, focusing on merchant and shopper success

Clean & Action-Oriented

Uses direct, modern language with clear calls-to-action

Visual Identity

Primary

#0A0A0A

Secondary

#FFFFFF

Accent

#4FD1C5

Background

#FFFFFF

Foreground

#111111

Backing

Investors

Craft Ventures

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned February 28, 2026.