Route

Visibility38

Vibe89

AI Visibility & Sentiment

Route

Route is an AI-powered post-purchase platform that helps ecommerce brands turn shipping, tracking, and returns into customer loyalty moments. The platform unifies package protection, visual tracking, and returns management to reduce costs, increase revenue, and retain customers for over 13,000 brands.

Active Monitoring

route.com

E-commerce Technology Startups

AI Visibility Score

38/100

Low

Sentiment Score

89/100

AI Perception

Summary

Route is the undisputed authority in the shipping protection and tracking niche, consistently ranking #1 across ChatGPT, Gemini, and AI Overviews for category-defining queries. However, the brand faces a critical 'specialist trap' where AI models fail to recognize its expansion into returns and cash-back rewards, ceding those high-value conversations entirely to competitors like Loop Returns and AfterShip.

Value Proposition

Zero-cost AI-powered post-purchase platform that transforms shipping protection, tracking, and returns into revenue-generating loyalty moments while reducing support tickets and refunds.

Overview

Mission

To create shopper confidence that fuels brand growth by reimagining the ecommerce post-purchase experience.

Products & Services

Package Protection (Route Protect)Visual Package Tracking (Route Track)Returns & Exchanges Management (Route Returns)AI-Powered Fraud DefenseCash Back Rewards Program

Agent Breakdown

AI Platforms

How often do different AI platforms reference Route?

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Conversation Analysis

Topics

What conversations is Route included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend Route to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Enhancing The Unboxing & Delivery Journey(2 queries)

“help me fix my shopify tracking page so it doesn't just look like a boring ups tracking number”

2/4 platforms mentioned

ChatGPT

1.Shopify

2.AfterShip

3.Tracktor

4.Omega

5.ParcelPanel

6.Route

+3 more

Claude

1.Shopify

2.AfterShip

3.Postscript

4.Trace

5.Growave

+5 more

Gemini

1.Shopify

2.UPS

3.FedEx

4.AfterShip

5.Track123

7.Route

+9 more

AI Overviews

1.Shopify

2.UPS.com

3.AfterShip

4.Track123

5.ParcelPanel

+1 more

“what are some cool ways to keep customers excited while they wait for their order to arrive”

2/4 platforms mentioned

ChatGPT

1.Shopify

2.AfterShip

3.Tracktor

4.Postscript

5.PushOwl

8.Route

+9 more

Claude

1.Shopify

2.Post

3.Trackify

4.Slack

Gemini

1.Shopify

2.USPS

3.UPS

4.Wonderment

5.AfterShip

8.Route

+5 more

AI Overviews

1.Spotify

Streamlining Returns & Shipping Issues(1 query)

“best returns apps for shopify that allow easy exchanges instead of just refunds”

1/4 platforms mentioned

ChatGPT

1.Shopify

2.Loop Returns

3.Returnly

4.AfterShip Returns Center

5.Return Magic

11.Route

+10 more

Claude

1.Shopify

2.Loop Returns

3.Returnly

4.Happy Returns

5.Wardrobify

+1 more

Gemini

1.Shopify

2.Loop Returns

3.Loop

4.Happy Returns

5.PayPal

+8 more

AI Overviews

1.Shopify

2.Loop Returns

3.Loop

4.ReturnGO

5.Return Prime

+3 more

Driving Repeat Purchases & Security(1 query)

“how to use cash back rewards to get customers to buy again, what software should I use”

1/4 platforms mentioned

ChatGPT

1.Shopify

2.Smile.io

3.Rise.ai

4.LoyaltyLion

5.Magento

+27 more

Claude

1.Klaviyo

2.LoyaltyLion

3.Smile.io

4.Referral Rock

5.Belly

+4 more

Gemini

1.Shopify

2.Smile.io

3.Yotpo

4.Swell

5.Talon.one

+9 more

AI Overviews

1.Nector.io

2.Open Loyalty

3.Talon.One

4.Apple Wallet

5.Brierley

Post Purchase Category Trust & Comparison(1 query)

“most reliable shipping protection and tracking apps for ecommerce right now”

3/4 platforms mentioned

ChatGPT

1.Route

2.Shopify

3.BigCommerce

4.WooCommerce

5.Magento

+14 more

Claude

1.Pirate Ship

2.USPS

3.UPS

4.FedEx

5.ShipStation

+9 more

Gemini

1.Route

2.OrderProtection.com

3.Corso

4.AfterShip

5.InsureShip

+5 more

AI Overviews

1.Route

2.Navidium

3.Corso

4.InsureShield

5.UPS Capital

+11 more

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Market dominance in 'shipping protection and tracking' queries, securing the #1 or #2 spot across all major AI platforms including AI Overviews.

Strength

High resonance with the Bootstrapping Fashion Founder persona (58% mention rate), positioning Route as the go-to utility for SMB growth.

Strength

Strong performance on ChatGPT with an 83% mention rate, ensuring Route is part of the consideration set for most general AI-assisted shopping tech searches.

Gap

Total invisibility in the returns and exchanges category, where competitors like Loop and AfterShip are currently capturing the market intent.

Gap

Failure to reach Enterprise CX Directors, evidenced by a dismal 17% visibility rate and poor average positioning (12.0) for high-level strategic queries.

Gap

A complete blackout on Claude (0% mention rate in category queries), suggesting a lack of presence in the specific datasets or high-authority citations Claude prioritizes.

Opportunity

Repositioning the 'tracking' narrative to focus on 'unboxing and delivery journey' aesthetics, where current positioning is high but sentiment is mixed.

Opportunity

Aggressively targeting the 'Data-Driven Growth Marketer' persona by linking shipping data to repeat purchase behavior and cash-back rewards.

Opportunity

Exploiting the lack of AI Overview competition in the 'unboxing journey' space to claim the top-of-page featured position.

Technical Health

Site Health for AI Visibility

How well Route's website is optimized for AI agent discovery and comprehension.

88/100

16 passed 1 warnings 2 issues

Audited 2/28/2026

Crawlability96

Can AI bots find your pages?

Technical96

SSL, mobile, doctype basics

On-Page SEO82

Titles, descriptions, headings

Content Quality60

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG100

Open Graph, Twitter cards

AI Readability100

How well AI can parse your content

Critical Issues

Page has no H1 heading

Add a single H1 tag as the main page heading.

Content is too thin

Expand your content to at least 300-500 words with valuable information.

Warnings

3 render-blocking resource(s) detected

Consider deferring or async-loading non-critical scripts and stylesheets.

Meta description may be truncated (376 characters)

Shorten to under 160 characters.

Few headings on page

Add more H2 and H3 headings to organize content into sections.

Few internal links on this page

Add more internal links to related pages on your site.

Want a full technical audit with AI-specific recommendations?

Run a free visibility scan

Brand Identity

Brand Voice & Style

How AI perceives Route's communication style and personality

Route communicates with confident, results-driven authority while maintaining an approachable and modern tone. The brand leads with data and measurable outcomes (97% satisfaction, 42% reduction in refunds) but balances this with warm, customer-centric messaging. The voice is innovative and forward-thinking, positioning Route as a category leader transforming ecommerce. Language is clean, direct, and action-oriented, avoiding jargon while speaking the language of growth-minded merchants.

Core Tone Traits

Results-Driven & Data-Backed

Leads with impressive metrics and quantifiable outcomes to build credibility

Confident & Innovative

Positions as a category leader and pioneer in post-purchase technology

Approachable & Customer-Centric

Balances authority with warmth, focusing on merchant and shopper success

Clean & Action-Oriented

Uses direct, modern language with clear calls-to-action

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Route

Shopify38 mentions

AfterShip28 mentions

Klaviyo18 mentions

Route17 mentions

Narvar15 mentions

UPS14 mentions

Loop Returns13 mentions

Postscript9 mentions

Wonderment9 mentions

Tracktor8 mentions

ParcelPanel8 mentions

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

AfterShip

http://www.aftership.com/

Referenced in 1 query

Review

Customization options for the new Thank you and Order status ...

https://help.shopify.com/en/manual/checkout-settings/customize-checkout-configurations/upgrade-thank-you-order-status/customization-options

Referenced in 1 query

Partner

Add Tracking Page on Shopify Store and Notifications Using Proxy ...

https://tracking-helpcenter.aftership.com/en/article/add-tracking-page-on-shopify-store-and-notifications-using-proxy-url-10ia283/

Referenced in 1 query

Review

Upgrading and replacing your Thank you and Order status pages

https://help.shopify.com/en/manual/checkout-settings/customize-checkout-configurations/upgrade-thank-you-order-status/upgrade-guide

Referenced in 1 query

Partner

Upgrading and replacing your Thank you and Order status pages

https://help.shopify.com/en/manual/checkout-settings/customize-checkout-configurations/upgrade-thank-you-order-status/plus-upgrade-guide

Referenced in 1 query

Partner

Best Order tracking Apps For 2026 - Shopify App Store

https://apps.shopify.com/categories/orders-and-shipping-orders-order-tracking/all

Referenced in 1 query

Partner

The FASTEST Way to Customize the Shopify Order Status Page

https://www.youtube.com/watch?v=fbymtVXmg3c

Referenced in 1 query

Pitch Story

How to Add a Track Order Page on Shopify - SHIPAID

https://www.shipaid.com/blogs/news/how-to-add-a-track-order-page-on-shopify-a-comprehensive-guide

Referenced in 1 query

Review

Add Tracking Page to Your Shopify Store's Navigation

https://tracking-helpcenter.aftership.com/en/article/add-tracking-page-to-your-shopify-stores-navigation-1dxbs6i/

Referenced in 1 query

Review

Order status page - Shopify Help Center

https://help.shopify.com/en/manual/fulfillment/setup/order-status-page

Referenced in 1 query

Partner

Order Tacking issue - Shopify Community

https://community.shopify.com/t/order-tacking-issue/564153

Referenced in 1 query

Join Discussion

How to set up a branded tracking page on Shopify - Go Apps io

https://go-apps.io/blogs/en/how-to-set-up-a-branded-tracking-page-on-shopify-the-ultimate-guide

Referenced in 1 query

Review

Content Engineering

Recommended Actions

Execute a 'Returns & Exchanges' content blitz to break the current category lockout.

Route is currently mentioned 0% of the time for returns queries, allowing competitors to own the full post-purchase lifecycle in AI-generated recommendations.

Impact: High

Develop and index high-authority white papers specifically for the 'Enterprise CX Director' persona.

Current visibility for enterprise personas is failing at 17%, likely due to a lack of deep-form content that links Route to complex CX metrics and ROI.

Impact: High

Optimize technical documentation and PR mentions to target Claude’s training datasets.

While Route performs well on ChatGPT, the 0% organic reach on Claude represents a significant missed opportunity for high-intent, technical users.

Impact: Medium

Pivot 'tracking' content from a utility focus to an 'excitement' and 'marketing' focus.

Queries regarding 'keeping customers excited' show Route has visibility, but positioning is inconsistent; framing the tracking page as a marketing asset will improve alignment with Growth Marketers.

Impact: Medium

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