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Lassie · lassie.co · Scanned Mar 10, 2026
AI recommends Lassie in most buying answers.
We asked ChatGPT, Claude, and Gemini 5 questions a buyer would ask, with no context and as up to 3 buyer personas. Lassie was named in 24 of 38 answers. Asked about the brand directly, 3 of 3 answers described it.
AI names Lassie ahead of: Agria, Svedea
AI visibility score
62/ 100
Good
- Known
- 3 of 3
- answers about the brand by name
- Recommended
- 24 of 38
- answers to buying questions
Lassie competitors in AI answers
Where Lassie ranks among the brands AI names.
Answers that named each brand
- 1
Lassie24
- 2
Agria10
- 3
Svedea9
Questions to win
2of 5 questions
No AI answer to these questions named Lassie yet. No tracked competitor shows up in the answers either, so they are open.
Start with
How does your brand compare to Lassie?
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Questions where AI recommends someone else
Named in 3 of 5 questions.
A sample of the questions buyers ask, and whether ChatGPT, Claude, and Gemini named Lassie in each answer.
Each dot is one answer, in this order:1No context2The Data-Driven Pet Parent3The Proactive Health Enthusiast4The Budget-Minded First-Time Ownernamed Lassie
Share of buying answers
63% on ChatGPT67% on Claude60% on Gemini24/38And 3 more questions in the full report.
AI Overviews and Perplexity were not part of this scan.
What AI says
What ChatGPT, Claude, and Gemini say about Lassie.
Where AI gets its information
The sites AI cited when it answered questions about Lassie's market.
Counts are pages cited from each site.
Lassie's own site
fr.lassie.co1
Other sites
agria.se5
hedvig.com4
navc.com4
chewy.com3
embracepetinsurance.com3
firstvet.com3
Review sites
trustpilot.com5
yelp.com2
Full report
Why AI answers this way, and what would change it.
Complete absence in AI responses related to early-stage pet care advice, such as identifying non-emergency feline symptoms.
- 1 more finding
- 3 recommended pages to write
- Every answer, word for word
- 206 cited sources, with links
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About Lassie
Lassie is a Swedish pet insurance provider that utilizes a unique preventative care model to reward pet owners for improving their animals' health. Through their app, they offer educational courses, unlimited video veterinary consultations, and flexible insurance packages.
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