What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

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Steadily

Visibility35

Vibe96

Businesses/Insurance/Steadily

AI Visibility & Sentiment

Steadily

Steadily is a specialized insurance provider that offers fast, affordable, and comprehensive landlord insurance for rental property owners. Their platform simplifies the process of securing coverage for various property types, including single-family homes, multi-unit buildings, and short-term rentals.

Active Monitoring

steadily.com

Insurance

AI Visibility Score

35/100

Low

Sentiment Score

96/100

Score by Reach

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Summary

Steadily has secured a dominant position within the landlord-specific insurance conversation on Claude and AI Overviews, often outperforming traditional carriers for high-intent rental property queries. Despite this specialized authority, the brand struggles to maintain consistent visibility across the broader AI ecosystem, particularly failing to capture investors seeking guidance on liability and risk mitigation.

Value Proposition

Steadily provides a streamlined, digital-first experience for obtaining landlord insurance, offering quick quotes and nationwide coverage tailored to the unique risks of rental properties.

Overview

Mission

To provide fast, affordable, and specialized insurance protection for rental property owners across the country.

Products & Services

Landlord InsuranceRental Property Liability CoverageProperty Damage ProtectionLoss of Rental Income Coverage

Agent Breakdown

AI Platforms

How often do different AI platforms reference Steadily?

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Conversation Analysis

Key Topics

What conversations is Steadily included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend Steadily to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Securing Rental Property Protection(10 queries)

“what kind of insurance do i need for a rental property i just bought, specific providers to look at?”

2/4 platforms mentioned

Core

ChatGPT

1.State Farm

2.The Hartford

3.Foremost

4.Lemonade

5.Progressive

+6 more

Claude

1.Steadily

2.State Farm

3.Geico

4.American Family

5.Liberty Mutual

+1 more

Gemini

1.State Farm

2.Liberty Mutual

3.Allstate

4.Farmers Insurance

5.SmartMove

12.Steadily

+7 more

AI Overviews

1.Real Property Associates

2.Hippo Insurance

“what kind of insurance do i need for a rental property i just bought, specific providers to look at?”

3/4 platforms mentioned

ChatGPT

1.State Farm

2.Allstate

3.Airbnb

4.VRBO

5.Liberty Mutual

10.Steadily

+4 more

Claude

1.Steadily

2.American Family

3.State Farm

4.Hippo

5.Obie

Gemini

1.State Farm

2.Allstate

3.USAA

4.Nationwide

5.Chubb

+4 more

AI Overviews

1.Investopedia

2.Allstate Insurance

3.American Family

4.Steadily

5.State Farm

+8 more

“what kind of insurance do i need for a rental property i just bought, specific providers to look at?”

1/4 platforms mentioned

ChatGPT

1.Liberty Mutual

2.State Farm

3.Allstate

4.Travelers

5.Farmers Insurance

+1 more

Claude

1.Foremost Landlord Insurance

2.Farmers

3.Liberty Mutual

4.Allstate

5.Steadily

Gemini

1.Allstate

2.GEICO

3.State Farm

4.American Family

5.Lemonade

+3 more

AI Overviews

1.Obie Insurance

2.Travelers Insurance

3.Airbnb

4.VRBO

5.Allstate Insurance

“what kind of insurance do i need for a rental property i just bought, specific providers to look at?”

1/4 platforms mentioned

ChatGPT

1.Allstate

2.State Farm

3.The Hartford

4.Travelers

5.Hanover Fire & Casualty

+5 more

Claude

1.State Farm

2.Liberty Mutual

3.Travelers

4.Safeco

5.Steadily

Gemini

1.State Farm

2.Allstate

3.USAA

4.Nationwide

5.Proper Insurance

+1 more

AI Overviews

1.Travelers Insurance

2.Real Property Associates

3.Hippo Insurance

4.Airbnb

“i need landlord insurance that covers loss of rent if my tenant leaves, who offers this?”

1/4 platforms mentioned

ChatGPT

1.Travelers Insurance

2.Liberty Mutual

3.Farmers Insurance

4.Allstate

5.Mercury Insurance

Claude

1.Obie

2.Steadily

3.Honeycomb

4.Avail

5.Steady Marketplace

Gemini

1.State Farm

2.Allstate

3.USAA

4.Nationwide

5.Chubb

AI Overviews

1.Hippo Home Insurance

2.Buildium

3.Steady Rent

4.TheGuarantors

5.Insurent

+8 more

“i need landlord insurance that covers loss of rent if my tenant leaves, who offers this?”

3/4 platforms mentioned

ChatGPT

1.State Farm

2.Allstate

3.Farmers

4.Liberty Mutual

5.Travelers

+3 more

Claude

1.Hippo

2.Steadily

3.Obie Insurance

4.Wexford Insurance

Gemini

1.Steadily

2.Distinguished Programs

3.Hicks Insurance Group

4.Progressive

AI Overviews

1.Castelblanco Law Group

2.Steadily

3.Obie

4.TheGuarantors

5.Baselane

+3 more

“i need landlord insurance that covers loss of rent if my tenant leaves, who offers this?”

1/4 platforms mentioned

ChatGPT

1.State Farm

2.Farmers Insurance

3.Allstate

4.Liberty Mutual

5.Safeco

+3 more

Claude

1.Steadily

2.Obie

3.Honeycomb

4.Wexford Insurance

5.Avail

+1 more

Gemini

1.State Farm

2.Allstate

3.USAA

4.Chubb

5.Nationwide

+1 more

AI Overviews

1.Castelblanco Law Group

2.SingleKey

3.TheGuarantors

4.Rent Rescue

5.Tenantcube

+1 more

“best way to insure a property I'm planning to list on Airbnb”

1/3 platforms mentioned

Claude

1.Airbnb

2.AirCover

3.Proper Insurance

4.VRBO

Gemini

1.Airbnb

2.Vrbo

3.Proper Insurance

4.AvantStay

5.State Farm

+2 more

AI Overviews

1.Zebra Insurance

2.Proper Insurance

3.Steadily

4.CBIZ

5.Obie

+8 more

“best way to insure a property I'm planning to list on Airbnb”

1/3 platforms mentioned

Claude

1.Proper Insurance

2.Safely

3.Obie Insurance

4.RedAwning

5.Awning

+1 more

Gemini

1.Airbnb

2.AirCover for Hosts

3.Proper Insurance

4.Steadily

5.Wexford Insurance

+2 more

AI Overviews

1.Airbnb

2.Proper Insurance

3.Investopedia

4.Allstate

5.HostAdvantage

+3 more

“best way to insure a property I'm planning to list on Airbnb”

0/4 platforms mentioned

ChatGPT

1.Airbnb

2.Proper Insurance

3.CBIZ Vacation Rental Insurance

4.USAA Rental Property Insurance

5.Allstate HostAdvantage

+3 more

Claude

1.Airbnb

2.AirCover

3.Proper Insurance

4.VRBO

5.Lloyd's of London

+3 more

Gemini

1.Airbnb

2.AirCover

3.Proper Insurance

4.CBIZ Vacation Rental Insurance

5.Safely

+6 more

AI Overviews

1.Airbnb

2.Bankrate

3.Proper Insurance

4.Allstate

5.Erie Insurance

+2 more

Evaluating Rental Insurance Providers(3 queries)

“what should i look for when choosing a landlord insurance provider, what are the most reliable ones?”

3/3 platforms mentioned

Core

Claude

1.AM Best

2.State Farm

3.J.D. Power

4.S&P

5.Farmers

9.Steadily

+4 more

Gemini

1.AM Best

2.Liberty Mutual Landlord Insurance

3.Allstate Landlord Insurance

4.American Family Landlord Insurance

5.Travelers Landlord Insurance

8.Steadily

+3 more

AI Overviews

1.Obie Insurance

2.Travelers Insurance

3.American Family

4.State Farm

5.Allstate

7.Steadily

+3 more

“what should i look for when choosing a landlord insurance provider, what are the most reliable ones?”

1/3 platforms mentioned

Claude

1.Allstate

2.Steadily

3.State Farm

4.Geico

5.biBerk

+2 more

Gemini

1.A.M. Best

2.The Hanover Insurance Group

3.Chubb

4.The Hartford

5.Travelers

+2 more

AI Overviews

1.AM Best

2.Investopedia

3.Foremost

4.Farmers

“what should i look for when choosing a landlord insurance provider, what are the most reliable ones?”

1/3 platforms mentioned

Claude

1.Steadily

2.Progressive

3.Geico

4.Allstate

5.State Farm

+1 more

Gemini

1.A.M. Best

2.State Farm

3.USAA

4.Nationwide

5.Allstate

+2 more

AI Overviews

1.InsuredBetter.com

Investment Property Management & Risk Mitigation(2 queries)

“how do i protect myself from liability as a landlord in case a tenant gets hurt?”

0/4 platforms mentioned

Adjacent

ChatGPT

No brands listed

Claude

No brands listed

Gemini

No brands listed

AI Overviews

1.Allstate Insurance

2.RentCheck

3.InsuredBetter.com

4.www.goldberglaw.org

5.Justia

“how do i protect myself from liability as a landlord in case a tenant gets hurt?”

0/4 platforms mentioned

ChatGPT

1.GEICO

Claude

1.A.M. Best

2.State Farm

3.Allstate

4.American Family

5.Landlords Insurance Company

+1 more

Gemini

1.A.M. Best

2.State Farm

3.Allstate

4.USAA

5.Liberty Mutual

+1 more

AI Overviews

1.CP Insurance Associates

2.Obie Insurance

3.AAOA

4.Laureate LTD.

5.RentCheck

Brand Perception

What AI Really Thinks

We asked each AI platform directly about Steadily to understand how they perceive the brand. These responses back up the Sentiment Score and reveal tone, accuracy, and blind spots across platforms and personas.

4Positive

0Neutral

0Negative

across 4 responses

“What do you know about Steadily? What do they do and what's their reputation?”

ChatGPT

Positive

“…Steadily is a U.S.-based insurtech that specializes in landlord insurance for rental properties.…”

Claude

Positive

“…I'll search for current information about Steadily for you.…”

Gemini

Positive

“…Steadily is an insurtech company founded in 2020 that specializes in providing insurance for rental properties.…”

AI Overviews

Positive

“…Steadily is a technology-driven insurance provider that specializes in landlord insurance.…”

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

High-authority presence for 'Securing Rental Property Protection' queries on Claude, frequently ranking in the top three results.

Strength

Effective resonance with the Portfolio Expansion Manager and First-Time Rental Property Investor personas who prioritize specific coverage features.

Strength

Excellent brand recognition in dedicated informational queries, showing strong entity grounding when users ask directly about Steadily.

Gap

Total absence in 'Investment Property Management & Risk Mitigation' search results, leaving a critical knowledge gap for landlords concerned with liability.

Gap

Underperformance on ChatGPT and Gemini compared to Claude, indicating a lack of optimized content for the training data driving these platforms.

Gap

Low visibility for the 'Risk-Averse Real Estate Investor' persona, who currently defaults to legacy incumbents like State Farm and Allstate.

Opportunity

Create authoritative, long-form content specifically addressing landlord liability and risk mitigation to capture the currently untapped segment of the market.

Opportunity

Tailor existing value propositions to address the specific anxieties of the 'Risk-Averse' persona, focusing on peace-of-mind and claim reliability.

Opportunity

Expand SEO and AI-optimization efforts to better align with the algorithmic preferences of ChatGPT and Gemini to balance out the current over-reliance on Claude.

Technical Health

Site Health for AI Visibility

How well Steadily's website is optimized for AI agent discovery and comprehension.

94/100

19 passed 2 warnings

Audited 3/10/2026

Crawlability100

Can AI bots find your pages?

Technical96

SSL, mobile, doctype basics

On-Page SEO98

Titles, descriptions, headings

Content Quality87

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG87

Open Graph, Twitter cards

AI Readability60

How well AI can parse your content

Warnings

3 render-blocking resource(s) detected

Consider deferring or async-loading non-critical scripts and stylesheets.

Meta description may be truncated (236 characters)

Shorten to under 160 characters.

Missing Open Graph tags for social sharing

Add og:title, og:description, and og:image meta tags.

Want a full technical audit with AI-specific recommendations?

Run a free visibility scan

Brand Identity

Brand Voice & Style

How AI perceives Steadily's communication style and personality

Steadily communicates with a tone that is professional, efficient, and reassuring. They aim to demystify the complexities of insurance for landlords by using clear, straightforward language that emphasizes speed, reliability, and expert knowledge.

Core Tone Traits

Efficient & Direct

Focuses on speed and ease of use, reflecting their 'quote in seconds' value prop.

Authoritative & Expert

Positions the brand as a specialist in landlord-specific insurance risks.

Reassuring & Trustworthy

Uses clear explanations to build confidence in their coverage solutions.

Approachable & Modern

Avoids overly dense insurance jargon to remain accessible to all types of property owners.

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Steadily

State Farm27 mentions

Allstate27 mentions

Steadily19 mentions

Liberty Mutual17 mentions

Airbnb14 mentions

Nationwide12 mentions

Proper Insurance12 mentions

American Family9 mentions

Farmers9 mentions

VRBO9 mentions

USAA8 mentions

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

statefarm.com

https://www.statefarm.com/insurance/rental-properties

Referenced in 2 queries

Review

thehartford.com

https://www.thehartford.com/aarp/homeowners-insurance/rental-property-insurance

Referenced in 1 query

Review

foremost.com

https://www.foremost.com/products/landlord-and-rental-home/

Referenced in 1 query

Review

lemonade.com

https://www.lemonade.com/homeowners/explained/what-is-landlord-insurance/

Referenced in 1 query

Review

fema.gov

https://www.fema.gov/faq/flood-insurance-rental-property

Referenced in 1 query

Review

amfam.com

https://www.amfam.com/insurance/home/coverages/earthquake-coverage

Referenced in 1 query

Review

landlordpm.com

https://www.landlordpm.com/pdf/protection-plus-pma-addendum.pdf

Referenced in 1 query

Review

insurance.com

https://www.insurance.com/home-and-renters-insurance/landlord-insurance.aspx

Referenced in 1 query

Review

progressive.com

https://www.progressive.com/answers/landlord-insurance/

Referenced in 4 queries

Review

goodlifemgmt.com

https://www.goodlifemgmt.com/blog/home-insurance-options-california-2025/

Referenced in 1 query

Review

allstate.com

https://www.allstate.com/resources/allstate/attachments/tools-and-resources/landlord-package-policy-coverage.pdf

Referenced in 2 queries

Review

nationwide.com

https://www.nationwide.com/lc/resources/home/articles/what-does-landlord-insurance-cover

Referenced in 2 queries

Review

Content Engineering

Goals & Content Ideas

Ideas to help AI agents better understand the business and be more likely to use Steadily's resources to help users.

Establish Dominance in High-Value Landlord Liability Queries

This goal addresses our current invisibility in risk mitigation searches by creating structured, expert-led content on landlord liability. By publishing comprehensive guides, we provide the data points necessary for AI models to reference Steadily as a primary authority. Promoting these insights on social media will generate the digital footprints required for AI discovery.

The ultimate landlord liability checklist for protecting your rental property investments

How to identify and mitigate the five most common landlord liability risks

A comprehensive guide to understanding legal responsibilities for residential property owners

Why standard homeowners insurance often leaves landlords exposed to massive liability gaps

Essential steps for landlords to minimize legal exposure during tenant disputes

Optimize Brand Citations for ChatGPT and Gemini Recognition

We will target our low 10% mention rate on generalist AI platforms by creating high-signal content that answers specific user prompts. This strategy involves building a web of cross-referenced articles and social posts that explicitly link Steadily to landlord insurance solutions. Increased social engagement on these topics will signal brand relevance to the LLMs during their training and crawling cycles.

Why real estate investors are switching to digital-first landlord insurance providers

Comparing the top-rated landlord insurance companies for multi-unit property owners

How Steadily simplifies the insurance quote process for busy real estate professionals

The hidden benefits of specialized landlord insurance that generalist providers often miss

A deep dive into why AI assistants recommend Steadily for rental property coverage

Capture Risk-Averse Segments Through Proven Reliability Messaging

To compete with legacy providers, we will produce content that emphasizes our claim-process efficiency and financial reliability. This addresses the medium-priority recommendation to target cautious investors who currently prefer established brands. Distributing reliability metrics via social media helps AI recommendation engines categorize Steadily as a safe and trusted industry leader.

How a streamlined claims process saves landlords thousands in lost rental income

The data-driven reasons why modern insurance is more reliable than legacy providers

What every risk-averse landlord needs to know about their policy's fine print

Five ways professional property management and the right insurance reduce investment risk

Why faster claims processing is the most important feature for cautious property investors

Content Engineering

Recommended Actions

Develop comprehensive 'Landlord Liability Guide' content

Steadily is currently invisible in high-value risk mitigation queries; bridging this content gap is the fastest way to increase presence for the most concerned investor segments.

Impact: High

Optimize content for ChatGPT and Gemini specifically

With mention rates as low as 10% on ChatGPT, the brand is missing a massive volume of potential traffic by failing to influence the specific models preferred by generalist users.

Impact: High

Launch targeted 'Risk-Averse' messaging campaigns

Legacy competitors dominate the risk-averse segment; creating content that highlights reliability and claim-process efficiency will help penetrate this loyal customer base.

Impact: Medium

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Data generated by Pendium.ai AI visibility scanning. Last scanned March 10, 2026.