What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Roadmap Pricing

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Steadily

Visibility41

Vibe96

Businesses/Insurance/Steadily

AI Visibility & Sentiment

Steadily

Steadily is a specialized insurance provider that offers fast, affordable, and comprehensive landlord insurance for rental property owners. Their platform simplifies the process of securing coverage for various property types, including single-family homes, multi-unit buildings, and short-term rentals.

Active Monitoring

steadily.com

Insurance

AI Visibility Score

41/100

Moderate

Sentiment Score

96/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Steadily today.

Steadily has secured a dominant position within the landlord-specific insurance conversation on Claude and AI Overviews, often outperforming traditional carriers for high-intent rental property queries. Despite this specialized authority, the brand struggles to maintain consistent visibility across the broader AI ecosystem, particularly failing to capture investors seeking guidance on liability and risk mitigation.

Working in your favor

High-authority presence for 'Securing Rental Property Protection' queries on Claude, frequently ranking in the top three results.

Effective resonance with the Portfolio Expansion Manager and First-Time Rental Property Investor personas who prioritize specific coverage features.

Excellent brand recognition in dedicated informational queries, showing strong entity grounding when users ask directly about Steadily.

Gaps to close

Total absence in 'Investment Property Management & Risk Mitigation' search results, leaving a critical knowledge gap for landlords concerned with liability.

Underperformance on ChatGPT and Gemini compared to Claude, indicating a lack of optimized content for the training data driving these platforms.

Low visibility for the 'Risk-Averse Real Estate Investor' persona, who currently defaults to legacy incumbents like State Farm and Allstate.

Opportunities

Create authoritative, long-form content specifically addressing landlord liability and risk mitigation to capture the currently untapped segment of the market.

Tailor existing value propositions to address the specific anxieties of the 'Risk-Averse' persona, focusing on peace-of-mind and claim reliability.

Expand SEO and AI-optimization efforts to better align with the algorithmic preferences of ChatGPT and Gemini to balance out the current over-reliance on Claude.

Highest-Impact Actions

Develop comprehensive 'Landlord Liability Guide' content

Steadily is currently invisible in high-value risk mitigation queries; bridging this content gap is the fastest way to increase presence for the most concerned investor segments.

Optimize content for ChatGPT and Gemini specifically

With mention rates as low as 10% on ChatGPT, the brand is missing a massive volume of potential traffic by failing to influence the specific models preferred by generalist users.

Launch targeted 'Risk-Averse' messaging campaigns

Legacy competitors dominate the risk-averse segment; creating content that highlights reliability and claim-process efficiency will help penetrate this loyal customer base.

Value Proposition

Steadily provides a streamlined, digital-first experience for obtaining landlord insurance, offering quick quotes and nationwide coverage tailored to the unique risks of rental properties.

Overview

Mission

To provide fast, affordable, and specialized insurance protection for rental property owners across the country.

Products & Services

Landlord InsuranceRental Property Liability CoverageProperty Damage ProtectionLoss of Rental Income Coverage

Current State

Visibility Landscape

A high-level view of how Steadily performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	97
“What do you know about Steadily? What do they do and what's their reputation?”	#1	#1	#1	#1
Core2q Product/service category queries	70	97	70	84
“what kind of insurance do i need for a rental property i just bought, specific providers to look at?”	#10	#1	#12	#4
“what should i look for when choosing a landlord insurance provider, what are the most reliable ones?”	—	#1	#8	#7
Growth Areas1q Adjacent, aspirational & visionary	0	0	0	0
“how do i protect myself from liability as a landlord in case a tenant gets hurt?”	No	No	No	No

“What do you know about Steadily? What do they do and what's their reputation?”

“what kind of insurance do i need for a rental property i just bought, specific providers to look at?”

#10

#12

“what should i look for when choosing a landlord insurance provider, what are the most reliable ones?”

—

“how do i protect myself from liability as a landlord in case a tenant gets hurt?”

Competitive Landscape

State Farm

27 mentions

Allstate

27 mentions

Steadily

19 mentions

Liberty Mutual

17 mentions

Airbnb

14 mentions

Nationwide

12 mentions

Proper Insurance

12 mentions

American Family

9 mentions

Farmers

9 mentions

VRBO

9 mentions

USAA

8 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Steadily's AI visibility.

Key Findings

Strength

High-authority presence for 'Securing Rental Property Protection' queries on Claude, frequently ranking in the top three results.

Strength

Effective resonance with the Portfolio Expansion Manager and First-Time Rental Property Investor personas who prioritize specific coverage features.

Strength

Excellent brand recognition in dedicated informational queries, showing strong entity grounding when users ask directly about Steadily.

Recommended Actions

Develop comprehensive 'Landlord Liability Guide' content

Steadily is currently invisible in high-value risk mitigation queries; bridging this content gap is the fastest way to increase presence for the most concerned investor segments.

Optimize content for ChatGPT and Gemini specifically

With mention rates as low as 10% on ChatGPT, the brand is missing a massive volume of potential traffic by failing to influence the specific models preferred by generalist users.

Launch targeted 'Risk-Averse' messaging campaigns

Legacy competitors dominate the risk-averse segment; creating content that highlights reliability and claim-process efficiency will help penetrate this loyal customer base.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Securing Rental Property Protection(3 queries)

“what kind of insurance do i need for a rental property i just bought, specific providers to look at?”

2/4 platforms mentioned

Core

ChatGPT

1.State Farm

2.The Hartford

3.Foremost

4.Lemonade

5.Progressive

+6 more

Claude

1.Steadily

2.State Farm

3.Geico

4.American Family

5.Liberty Mutual

+1 more

Gemini

1.State Farm

2.Liberty Mutual

3.Allstate

4.Farmers Insurance

5.SmartMove

12.Steadily

+7 more

AI Overviews

1.Real Property Associates

2.Hippo Insurance

“i need landlord insurance that covers loss of rent if my tenant leaves, who offers this?”

1/4 platforms mentioned

The First-Time Rental Property Investor · Individual Landlord

ChatGPT

1.Travelers Insurance

2.Liberty Mutual

3.Farmers Insurance

4.Allstate

5.Mercury Insurance

Claude

1.Obie

2.Steadily

3.Honeycomb

4.Avail

5.Steady Marketplace

Gemini

1.State Farm

2.Allstate

3.USAA

4.Nationwide

5.Chubb

AI Overviews

1.Hippo Home Insurance

2.Buildium

3.Steady Rent

4.TheGuarantors

5.Insurent

+8 more

“best way to insure a property I'm planning to list on Airbnb”

1/3 platforms mentioned

The First-Time Rental Property Investor · Individual Landlord

Claude

1.Airbnb

2.AirCover

3.Proper Insurance

4.VRBO

Gemini

1.Airbnb

2.Vrbo

3.Proper Insurance

4.AvantStay

5.State Farm

+2 more

AI Overviews

1.Zebra Insurance

2.Proper Insurance

3.Steadily

4.CBIZ

5.Obie

+8 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Rental Properties

statefarm.com

Steadily

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Insurance

Start gettingrecommended by AI.

Frequently asked questions

Steadily

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Insurance

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.