What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Roadmap Pricing

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Manukora

Visibility54

Vibe95

Businesses/Food & Beverage/Manukora

AI Visibility & Sentiment

Manukora

Manukora is a premium wellness brand specializing in ethically sourced, raw Mānuka honey from the remote wilderness of New Zealand. The company focuses on high-potency 'Superhoney' with high MGO ratings, offering products designed for immune support, digestive health, and natural energy through a transparent hive-to-hand traceability system.

Active Monitoring

manukora.com

Food & Beverage

AI Visibility Score

54/100

Moderate

Sentiment Score

95/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Manukora today.

AI agents universally recognize Manukora as a premium, ethically sourced Mānuka honey leader, yet this deep brand trust has not fully translated into recommendation dominance across discovery-based search queries. While you currently hold a strong foothold in niche product education, there is a clear, immediate opportunity to pivot this established reputation into broader wellness and biohacking conversations where AI agents are currently overlooking your value proposition.

Working in your favor

High brand authority in direct 'vibe check' queries across all analyzed platforms including ChatGPT, Claude, and Gemini

Strong performance in specific product utility queries, particularly regarding dosing tools and technical MGO potency differences

Robust visibility in AI Overviews and Claude for high-potency Mānuka honey selection and comparative transparency

Gaps to close

Total absence in 'adjacent' category queries related to broader natural immunity and gut health supplements

Missed visibility in high-intent luxury and 'biohacker' gift discovery where competitors are currently capturing the narrative

Underperformance in discovery-led searches for general natural immunity alternatives where users seek guidance beyond direct brand inquiries

Opportunities

Leverage existing AI trust in 'honey dosing' and 'MGO potency' to build out broader educational content for immunity and gut health wellness hubs

Develop targeted digital assets focused on 'luxury biohacking' and 'gifting' to bridge the gap between your core honey offering and the premium wellness lifestyle market

Capitalize on your proven transparency advantage to better position Manukora within generic 'natural alternative' search results, shifting the AI focus from product-only to holistic wellness solutions

Highest-Impact Actions

Publish an 'Authenticity & Trust' deep-dive hub on the website

ChatGPT prioritizes verifiable markers of quality; a dedicated, transparent hub detailing the supply chain, testing, and anti-fraud measures will provide the factual evidence ChatGPT needs to surface Manukora as a credible alternative to incumbents.

Develop a 'Mānuka for Workplace Performance' whitepaper

Positioning Manukora as an evidence-backed wellness solution specifically for professionals taps into the language used by corporate wellness stakeholders, increasing relevance for high-value B2B search intent.

Publish 'Comvita vs Manukora: A Comparative Analysis of MGO and Raw Purity'

Directly answering user queries for 'alternatives' with a factual, side-by-side comparison makes it trivial for AI models to select Manukora as a high-quality substitute.

Value Proposition

Manukora provides the 'Art of Mānuka' by offering raw, non-GMO, and highly potent honey that is traceable back to the specific hive, ensuring the highest standards of purity and ethical production.

Overview

Mission

To provide the highest quality, ethically sourced Mānuka honey while preserving the remote wilderness of New Zealand and ensuring full transparency for the consumer.

Products & Services

MGO 850+ Raw Mānuka HoneyMGO 1000+ Mānuka HoneyBioactive Blends: Immunity + DefenseMGO 850+ Stick PacketsManukora Dose Spoon

Current State

Visibility Landscape

A high-level view of how Manukora performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Sentiment when asked about the brand directly	100	100	100	100
“What do you know about Manukora? What do they do and what's their reputation?”	Positive	Positive	Positive	Positive
Core7q Product/service category queries	26	63	52	58
“what are the best brands for high-potency manuka honey that i can actually trust to be real”	No	#3	#4	#2
“what is the difference between mgo 850+ and mgo 1000+ manuka honey and which one should i buy for immune support”	No	#1	#1	—
“best portable honey packs for travel that are high quality like the ones used by biohackers”	No	#1	#2	No
“what are some good natural supplements for daily immune defense that aren't just vitamin c pills”	No	No	No	No
“i need a better way to measure my daily honey dose, are there any specific spoons or tools designed for thick manuka honey”	#1	#1	#1	—
“what are some better, more transparent alternatives to comvita and wedderspoon for raw manuka honey”	#7	#2	#3	#3
“how do steens and other new zealand manuka honey brands compare to each other in terms of quality and testing”	#6	#4	#6	No
Growth Areas2q Adjacent, aspirational & visionary	0	0	0	0
“what are the best natural gut health products for someone who wants to avoid artificial additives in 2026”	No	No	No	—
“best luxury wellness gifts for biohackers right now that are actually useful for daily routines”	No	No	No	—

“What do you know about Manukora? What do they do and what's their reputation?”

Positive

“what are the best brands for high-potency manuka honey that i can actually trust to be real”

“what is the difference between mgo 850+ and mgo 1000+ manuka honey and which one should i buy for immune support”

—

“best portable honey packs for travel that are high quality like the ones used by biohackers”

“what are some good natural supplements for daily immune defense that aren't just vitamin c pills”

“i need a better way to measure my daily honey dose, are there any specific spoons or tools designed for thick manuka honey”

—

“what are some better, more transparent alternatives to comvita and wedderspoon for raw manuka honey”

“how do steens and other new zealand manuka honey brands compare to each other in terms of quality and testing”

“what are the best natural gut health products for someone who wants to avoid artificial additives in 2026”

—

“best luxury wellness gifts for biohackers right now that are actually useful for daily routines”

—

Brand Ecosystem

Comvita

38 mentions

Manukora

28 mentions

Steens

24 mentions

New Zealand Honey Co.

24 mentions

Manuka Health

21 mentions

Wedderspoon

19 mentions

Manuka Doctor

6 mentions

Primal By Nature

5 mentions

Kiva

5 mentions

Settlers Honey

4 mentions

Egmont Honey

4 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Manukora's AI visibility.

Key Findings

Strength

High brand authority in direct 'vibe check' queries across all analyzed platforms including ChatGPT, Claude, and Gemini

Strength

Strong performance in specific product utility queries, particularly regarding dosing tools and technical MGO potency differences

Strength

Robust visibility in AI Overviews and Claude for high-potency Mānuka honey selection and comparative transparency

Recommended Actions

Publish an 'Authenticity & Trust' deep-dive hub on the website

Develop a 'Mānuka for Workplace Performance' whitepaper

Publish 'Comvita vs Manukora: A Comparative Analysis of MGO and Raw Purity'

Directly answering user queries for 'alternatives' with a factual, side-by-side comparison makes it trivial for AI models to select Manukora as a high-quality substitute.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

High Potency MāNuka Honey Selection(3 queries)

“what are the best brands for high-potency manuka honey that i can actually trust to be real”

3/4 platforms mentioned

Core

ChatGPT

1.Steens

2.Mānuka Doctor

3.Settlers Honey

4.Bella Manuka

5.Wild Naki Manuka Honey

+1 more

Claude

1.New Zealand Honey Company

2.Comvita

3.Manukora

4.WildCape

5.Manuka Doctor

Gemini

1.Comvita

2.New Zealand Honey Co.

3.Manuka Health

4.Manukora

5.Egmont Honey

+1 more

AI Overviews

1.New Zealand Honey Co.

2.Manukora

3.Manuka Health

4.Comvita

5.Egmont Honey

“what is the difference between mgo 850+ and mgo 1000+ manuka honey and which one should i buy for immune support”

2/3 platforms mentioned

Core

ChatGPT

1.Comvita

Claude

1.Manukora (MGO 850+ Raw Mānuka Honey, MGO 1000+ Mānuka Honey)

Gemini

1.Manukora

2.Comvita

3.Biosota Organics

4.New Zealand Honey Co.

“best portable honey packs for travel that are high quality like the ones used by biohackers”

2/4 platforms mentioned

Core

ChatGPT

1.Comvita

2.Nate’s

3.BeeNZ

Claude

1.Beekeeper's Naturals

2.Manukora

3.Manuka Emporium

4.Kiva

5.Nature Nate's

+1 more

Gemini

1.Kiva

2.Manukora

3.New Zealand Honey Co.

4.Beekeeper’s Naturals

5.Wedderspoon

+5 more

AI Overviews

No brands listed

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Manuka Honey Testing

mpi.govt.nz

Gov1 ref

Steens

umf.org.nz

Manukora

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Engineer content that makes AI agents recommend you

Explore Food & Beverage

Start gettingrecommended by AI.

Frequently asked questions

Manukora

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Engineer content that makes AI agents recommend you

Explore Food & Beverage

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.