What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Roadmap Pricing

Get a demo

Salmon (Salmon Labs, Inc.)

Visibility0

Vibe92

Businesses/B2B Software (SaaS)/Salmon (Salmon Labs, Inc.)

AI Visibility & Sentiment

Salmon (Salmon Labs, Inc.)

Salmon is an AI-powered real-time data engine that transforms static CRM records into 'living intelligence.' By deploying autonomous AI agents to continuously source, triangulate, and verify data, Salmon eliminates data decay, streamlines KYC/compliance workflows, and powers high-velocity GTM operations for enterprise teams.

Active Monitoring

salmonrun.ai

B2B Software (SaaS)Startups

AI Visibility Score

0/100

Invisible

Sentiment Score

92/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

visionary

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Salmon (Salmon Labs, Inc.) today.

Salmon is currently a non-entity in the AI-driven buyer journey, failing to appear in critical discovery paths where competitors like ZoomInfo and Apollo.io dominate. Despite a foundational presence in general brand identity queries, the brand lacks the necessary technical footprint to convert AI-powered research into market consideration.

Working in your favor

Successful brand indexing in top-of-funnel identity searches within ChatGPT and Gemini.

Gaps to close

Total absence in high-intent CRM data hygiene and enrichment queries where buyers are actively comparing solutions.

Failure to capture interest from core personas including RevOps Managers and IT Architects who rely on AI for vendor selection.

Lack of visibility in category-defining 'best-of' lists regarding prospecting and compliance software.

Opportunities

Capitalize on the white space in mid-market prospecting tool discussions to establish Salmon as a viable alternative to incumbents.

Bridge the gap between current brand awareness and product utility by optimizing content for technical buyer personas.

Target competitor displacement queries by positioning Salmon as the primary alternative for users frustrated with existing B2B data providers.

Highest-Impact Actions

Execute a technical SEO and structured data campaign focused on CRM data enrichment and hygiene keywords.

The current total absence in core category searches allows competitors to own the entire evaluation phase without challenge.

Develop and syndicate thought leadership content targeting the specific workflows of RevOps Managers and IT Architects.

High-intent personas are currently searching for solutions in your space but are finding competitors, creating an immediate leak in your potential sales funnel.

Optimize landing pages and digital assets to directly address 'best competitor' and 'alternative to' search intents.

Buyers are actively looking for alternatives to established giants like 6sense and Apollo.io, representing the lowest-friction entry point for gaining visibility.

Value Proposition

Salmon replaces the 'patchwork' of static data vendors with a single, real-time, bi-directional data layer that ensures CRM accuracy, compliance, and actionable intelligence the moment it's needed.

Overview

Mission

Deliver clean, useful data instantly.

Products & Services

CRM EnrichmentGTM & ProspectingKYC & ComplianceAccount IntelligenceEnterprise Data APIExpert Verification & RLHFContinuous Monitoring API

Current State

Visibility Landscape

A high-level view of how Salmon (Salmon Labs, Inc.) performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	—	97	—
“What do you know about Salmon (Salmon Labs, Inc.)? What do they do and what's their reputation?”	#1	—	#1	—
Core4q Product/service category queries	0	—	0	—
“what tools should i use to fix stale contact data in salesforce that isn't just a static database dump”	No	—	No	—
“best crm enrichment platforms that provide real-time updates instead of just monthly refreshes”	No	—	No	—
“i need an enterprise api to pull verified account intelligence into our internal dashboard what are the best options”	No	—	No	—
“who are the main competitors to zoominfo and apollo that offer better real-time data verification”	No	—	No	—
Growth Areas5q Adjacent, aspirational & visionary	0	—	0	—
“what are the best prospecting tools for mid-market teams that need high accuracy for account-based marketing”	No	—	No	—
“recommend software that helps with kyc and compliance data for b2b sales outreach”	No	—	No	—
“what sales engagement platforms offer the best integrations for real-time account intelligence”	No	—	No	—
“is there any platform better than 6sense or clay for living account intelligence”	No	—	No	—
“how do i evaluate a b2b data provider to ensure they actually have accurate info for my enterprise pipeline”	No	—	No	—

“What do you know about Salmon (Salmon Labs, Inc.)? What do they do and what's their reputation?”

—

“what tools should i use to fix stale contact data in salesforce that isn't just a static database dump”

—

“best crm enrichment platforms that provide real-time updates instead of just monthly refreshes”

—

“i need an enterprise api to pull verified account intelligence into our internal dashboard what are the best options”

—

“who are the main competitors to zoominfo and apollo that offer better real-time data verification”

—

“what are the best prospecting tools for mid-market teams that need high accuracy for account-based marketing”

—

“recommend software that helps with kyc and compliance data for b2b sales outreach”

—

“what sales engagement platforms offer the best integrations for real-time account intelligence”

—

“is there any platform better than 6sense or clay for living account intelligence”

—

“how do i evaluate a b2b data provider to ensure they actually have accurate info for my enterprise pipeline”

—

Competitive Landscape

Salesforce

46 mentions

Cognism

45 mentions

Apollo.io

39 mentions

ZoomInfo

35 mentions

HubSpot

33 mentions

6sense

26 mentions

Clearbit

20 mentions

Salesloft

19 mentions

Clay

19 mentions

Outreach

17 mentions

Salmon (Salmon Labs, Inc.)

0 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Salmon (Salmon Labs, Inc.)'s AI visibility.

Key Findings

Strength

Successful brand indexing in top-of-funnel identity searches within ChatGPT and Gemini.

Gap

Total absence in high-intent CRM data hygiene and enrichment queries where buyers are actively comparing solutions.

Gap

Failure to capture interest from core personas including RevOps Managers and IT Architects who rely on AI for vendor selection.

Recommended Actions

Execute a technical SEO and structured data campaign focused on CRM data enrichment and hygiene keywords.

The current total absence in core category searches allows competitors to own the entire evaluation phase without challenge.

Develop and syndicate thought leadership content targeting the specific workflows of RevOps Managers and IT Architects.

High-intent personas are currently searching for solutions in your space but are finding competitors, creating an immediate leak in your potential sales funnel.

Optimize landing pages and digital assets to directly address 'best competitor' and 'alternative to' search intents.

Buyers are actively looking for alternatives to established giants like 6sense and Apollo.io, representing the lowest-friction entry point for gaining visibility.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

CRM Data Hygiene And Enrichment(3 queries)

“what tools should i use to fix stale contact data in salesforce that isn't just a static database dump”

0/2 platforms mentioned

Core

ChatGPT

1.Salesforce

2.ZoomInfo (OperationsOS, Scoops)

3.Apollo.io

4.Clearbit

5.HubSpot (Breeze)

+15 more

Gemini

1.Salesforce (Salesforce Data Cloud)

2.Surfe (Leadjet)

3.Clearbit

4.HubSpot

5.UserGems

+7 more

“best crm enrichment platforms that provide real-time updates instead of just monthly refreshes”

0/2 platforms mentioned

Core

ChatGPT

1.Apollo.io

2.HubSpot (Clearbit)

3.Salesforce

4.Propensity

5.ZoomInfo (ZoomInfo Operations)

+1 more

Gemini

1.Clearbit

2.HubSpot (Breeze Intelligence)

3.Clay

4.ZoomInfo (SalesOS, Enrich)

5.Apollo

+5 more

“i need an enterprise api to pull verified account intelligence into our internal dashboard what are the best options”

0/2 platforms mentioned

Core

ChatGPT

1.ZoomInfo

2.Cleanlist

3.People Data Labs

4.Clearbit

5.HubSpot (Breeze)

+6 more

Gemini

1.ZoomInfo

2.Cognism

3.Snowflake

4.6sense

5.Clearbit

+4 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Keep Salesforce Updated When Contact Data Changes

surfe.com

Salmon (Salmon Labs, Inc.)

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Salmon (Salmon Labs, Inc.)

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.