What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Clay

Visibility59

Vibe96

Businesses/Software/Clay

AI Visibility & Sentiment

Clay

Clay is an advanced go-to-market (GTM) platform that aggregates data from over 150 premium sources and utilizes AI research agents to automate growth workflows. It enables sales and marketing teams to scale personalized outreach by turning deep data insights into actionable revenue-generating sequences within a spreadsheet-style interface.

Active Monitoring

clay.com

Software

AI Visibility Score

59/100

Moderate

Sentiment Score

96/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Clay today.

Clay has achieved strong trust with AI agents, who consistently define the brand as an elite AI-powered data orchestration platform, yet it currently lacks consistent presence in broader competitive discovery queries. By bridging the gap between its established reputation and its visibility in 'alternative to' searches, Clay is poised to become the definitive AI-native choice for modern GTM teams. The brand is already a top-tier performer in AI Overviews, demonstrating that it has the authority to command the top spot once its presence is anchored across more discovery-focused conversations.

Working in your favor

High trust and positive sentiment from AI models when queried directly about Clay's capabilities

Exceptional performance in AI Overviews (avg position 2.9) for core GTM and lead enrichment queries

Strong resonance with high-intent personas like Growth Marketers and Sales Operations managers

Gaps to close

Inconsistent visibility in competitive 'alternative to' queries against legacy incumbents like Apollo and ZoomInfo

Underperformance in discovery-phase queries regarding automated lead enrichment software compared to its category authority

Missed opportunities to capture interest in broad GTM modernization and research agent comparisons

Opportunities

Capitalize on the existing AI affinity for Clay by expanding authoritative content into competitive comparison spaces

Shift the conversation from generic sales tools to the 'AI-native' advantage to differentiate from incumbent data providers

Leverage the brand's clear, AI-validated definition to dominate search intent for 'next-generation' GTM workflows

Highest-Impact Actions

Develop a 'Modern GTM Playbook' content series comparing legacy platforms with AI-orchestrated workflows

Clay loses ground in 'alternative to' queries for legacy providers; this content directly addresses that intent by positioning Clay as the necessary evolution for high-growth teams.

Publish an authoritative 'Research Agent' benchmark report

Clay is already showing high-ranking potential in research agent comparisons; a definitive, data-backed guide will solidify this position and capture high-intent traffic.

Create a series of 'Workflow Deep Dives' for Sales Operations managers in high-velocity tech firms

Sales Ops managers are a key persona, and this content will bridge the gap between their technical needs and Clay's data orchestration capabilities.

Value Proposition

Clay uniquely combines 150+ data providers with native AI 'Claygents' that can browse the web and perform manual-level research at scale, allowing companies to build high-intent lead lists that were previously impossible to automate.

Overview

Mission

To provide companies with unique data and the ability to act on it to drive growth.

Products & Services

Clay GTM PlatformClaygent AI Research AgentData Enrichment MarketplaceAutomated Growth Workflows

Current State

Visibility Landscape

A high-level view of how Clay performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	70	97	97
“What do you know about Clay? What do they do and what's their reputation?”	#1	Yes	#1	#1
Core4q Product/service category queries	81	61	64	77
“what are the best tools for automated lead enrichment and research in 2026”	#6	#3	#4	#1
“what are some good alternatives to apollo and zoominfo for high-intent lead targeting”	#8	#14	#14	#3
“compare the top AI research agents for sales development teams”	#1	#5	#1	#2
“recommend software that can pull data from multiple premium sources into a single spreadsheet”	#11	No	No	No
Growth Areas3q Adjacent, aspirational & visionary	47	56	44	93
“what are the top AI tools for startups to scale growth in 2026”	#2	No	#3	#4
“best data enrichment marketplaces for B2B tech companies”	No	#7	No	#1
“what tools should i use to build highly personalized email sequences at scale”	No	#7	No	#2

“What do you know about Clay? What do they do and what's their reputation?”

Yes

“what are the best tools for automated lead enrichment and research in 2026”

“what are some good alternatives to apollo and zoominfo for high-intent lead targeting”

#14

“compare the top AI research agents for sales development teams”

“recommend software that can pull data from multiple premium sources into a single spreadsheet”

#11

“what are the top AI tools for startups to scale growth in 2026”

“best data enrichment marketplaces for B2B tech companies”

“what tools should i use to build highly personalized email sequences at scale”

Competitive Landscape

ZoomInfo

39 mentions

Clay

35 mentions

Apollo.io

29 mentions

Cognism

25 mentions

HubSpot

23 mentions

Clearbit

19 mentions

Salesforce

18 mentions

Lusha

17 mentions

Apollo

17 mentions

6sense

16 mentions

Demandbase

12 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Clay's AI visibility.

Key Findings

Strength

High trust and positive sentiment from AI models when queried directly about Clay's capabilities

Strength

Exceptional performance in AI Overviews (avg position 2.9) for core GTM and lead enrichment queries

Strength

Strong resonance with high-intent personas like Growth Marketers and Sales Operations managers

Recommended Actions

Develop a 'Modern GTM Playbook' content series comparing legacy platforms with AI-orchestrated workflows

Clay loses ground in 'alternative to' queries for legacy providers; this content directly addresses that intent by positioning Clay as the necessary evolution for high-growth teams.

Publish an authoritative 'Research Agent' benchmark report

Clay is already showing high-ranking potential in research agent comparisons; a definitive, data-backed guide will solidify this position and capture high-intent traffic.

Create a series of 'Workflow Deep Dives' for Sales Operations managers in high-velocity tech firms

Sales Ops managers are a key persona, and this content will bridge the gap between their technical needs and Clay's data orchestration capabilities.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Automated GTM And Lead Enrichment Platforms(3 queries)

“what are the best tools for automated lead enrichment and research in 2026”

4/4 platforms mentioned

Core

ChatGPT

1.Apollo.io

2.ZoomInfo

3.Cognism

4.Lusha

5.RocketReach

8.Clay

+6 more

Claude

1.Apollo.io

2.Clearbit

3.HubSpot

4.ZoomInfo

5.Clay

+6 more

Gemini

1.Apollo.io

2.ZoomInfo

3.Clearbit

4.HubSpot (HubSpot Enrich)

5.Lead411

9.Clay

+9 more

AI Overviews

1.Apollo.io (Apollo)

2.Clay

3.Lusha

4.Hunter

5.ZoomInfo

+4 more

“compare the top AI research agents for sales development teams”

4/4 platforms mentioned

Core

Growth Marketer in London · Growth Marketer

ChatGPT

1.Apollo

2.Clay

3.Leads AI

4.Lusha

5.ZoomInfo

+7 more

Claude

1.11x.ai

2.Artisan

3.Amplemarket

4.HubSpot

5.Clay (Claygent)

+5 more

Gemini

1.Clay

2.Cognism

3.Apollo.io

4.HubSpot

5.Salesforce (Salesforce Einstein, Agentforce Sales)

+4 more

AI Overviews

1.Amplemarket (Duo)

2.Clay (Claygent)

3.Artisan (Ava)

4.11x.ai (Alice, Julian)

5.Autobound

+3 more

“recommend software that can pull data from multiple premium sources into a single spreadsheet”

1/4 platforms mentioned

Core

Growth Marketer in London · Growth Marketer

ChatGPT

1.Make

2.Zapier

3.n8n

4.Tray.io

5.Fivetran

11.Clay

+6 more

Claude

1.Rows

2.Coupler.io

3.Skyvia

4.Power BI

5.Alteryx

Gemini

1.Supermetrics

2.Google Sheets

3.Funnel.io

4.Adverity

5.Improvado

+16 more

AI Overviews

1.Coefficient

2.Supermetrics

3.MarketXLS

4.Rows

5.Smartsheet

+2 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Apollo.io Insights

apollo.io

Clay

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Engineer content that makes AI agents recommend you

Explore Software

Start gettingrecommended by AI.

Frequently asked questions

Clay

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Engineer content that makes AI agents recommend you

Explore Software

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.