What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Roadmap Pricing

Get a demo

Underdog Fantasy

Visibility79

Vibe87

Businesses/Daily Fantasy Sports/Underdog Fantasy

AI Visibility & Sentiment

Underdog Fantasy

Underdog Fantasy is a leading daily fantasy sports platform that offers a variety of engaging game formats including pick'em, drafts, and season-long contests. The platform provides a user-friendly experience for sports fans to compete for cash prizes across major professional sports leagues.

Active Monitoring

underdogfantasy.com

Daily Fantasy Sports Sports

AI Visibility Score

79/100

Good

Sentiment Score

87/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

aspirational

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Underdog Fantasy today.

Underdog Fantasy has firmly established itself as an AI-favored authority in pick'em contests and DFS innovation, frequently outpacing major competitors in Claude and AI Overviews. While brand sentiment remains mixed, the platform has successfully cemented its identity as a primary recommendation for users seeking legitimate alternatives to legacy sports betting giants.

Working in your favor

Securing top-tier positions on Claude and AI Overviews for direct category queries

Dominating the 'Pick'em' and dual-format (draft/pick'em) search landscape across all tested AI platforms

High visibility with the 'Social League Organizer' persona, where the brand is associated with positive user experiences

Gaps to close

Underperformance in 'aspirational' queries that explore broad alternatives to traditional sports betting

Inconsistent visibility with the 'Analytical High-Stakes Player' persona, who currently defaults to competitors

Weak presence in broader 'weekend sports engagement' queries, where DraftKings and FanDuel maintain tighter narrative control

Opportunities

Capitalizing on the high-ranking 'pick'em' education content to capture users during the initial research phase

Refining messaging to appeal to high-stakes players to improve sentiment and search frequency among analytical demographics

Optimizing for broader 'sports entertainment' keywords to move beyond strict DFS categorization

Highest-Impact Actions

Develop and syndicate technical, data-driven content tailored to 'Analytical High-Stakes' players.

The data shows Underdog is currently losing ground to competitors with this critical, high-volume persona; high-stakes players require more depth to favor Underdog in AI outputs.

Optimize brand authority signals for 'broad alternatives to sports betting' search intents.

The brand is currently missing or ranking poorly for these queries, missing the top-of-funnel users who are specifically looking to move away from legacy betting sites.

Implement a sentiment management strategy focusing on the mixed reviews appearing in ChatGPT.

While visibility is high, the mixed sentiment on key platforms can act as a conversion barrier for users comparing Underdog against more 'trusted' legacy incumbents.

Value Proposition

Underdog Fantasy simplifies the fantasy sports experience with intuitive mobile gameplay, diverse contest types, and significant promotional bonuses for new users.

Overview

Products & Services

Pick'em fantasy contestsDaily fantasy sports draftsSeason-long fantasy leaguesSports betting-style entries (spreads, totals, moneylines)

Current State

Visibility Landscape

A high-level view of how Underdog Fantasy performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	—
“What do you know about Underdog Fantasy? What do they do and what's their reputation?”	#1	#1	#1	—
Core2q Product/service category queries	93	97	94	62
“what are the most trusted daily fantasy sports platforms with good mobile apps, give me a few specific options”	#4	#1	#3	#1
“how do pick'em fantasy contests work and are they worth playing”	#1	#1	#1	No
Growth Areas1q Adjacent, aspirational & visionary	88	94	0	85
“i want to make this weekend's football games more interesting, what are some easy games i can join”	#4	#2	No	#5

“What do you know about Underdog Fantasy? What do they do and what's their reputation?”

—

“what are the most trusted daily fantasy sports platforms with good mobile apps, give me a few specific options”

“how do pick'em fantasy contests work and are they worth playing”

“i want to make this weekend's football games more interesting, what are some easy games i can join”

Competitive Landscape

Underdog Fantasy

36 mentions

DraftKings

31 mentions

Sleeper

28 mentions

FanDuel

28 mentions

PrizePicks

23 mentions

Yahoo Fantasy

7 mentions

bet365

6 mentions

FOX Sports

5 mentions

DraftKings Pick6

4 mentions

ESPN

4 mentions

Caesars Sportsbook

4 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Underdog Fantasy's AI visibility.

Key Findings

Strength

Securing top-tier positions on Claude and AI Overviews for direct category queries

Strength

Dominating the 'Pick'em' and dual-format (draft/pick'em) search landscape across all tested AI platforms

Strength

High visibility with the 'Social League Organizer' persona, where the brand is associated with positive user experiences

Recommended Actions

Develop and syndicate technical, data-driven content tailored to 'Analytical High-Stakes' players.

The data shows Underdog is currently losing ground to competitors with this critical, high-volume persona; high-stakes players require more depth to favor Underdog in AI outputs.

Optimize brand authority signals for 'broad alternatives to sports betting' search intents.

The brand is currently missing or ranking poorly for these queries, missing the top-of-funnel users who are specifically looking to move away from legacy betting sites.

Implement a sentiment management strategy focusing on the mixed reviews appearing in ChatGPT.

While visibility is high, the mixed sentiment on key platforms can act as a conversion barrier for users comparing Underdog against more 'trusted' legacy incumbents.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Comparing DFS And Sports Betting Platforms(3 queries)

“what are the most trusted daily fantasy sports platforms with good mobile apps, give me a few specific options”

4/4 platforms mentioned

Core

ChatGPT

1.DraftKings Daily Fantasy

2.FanDuel Daily Fantasy

3.Yahoo Fantasy

4.PrizePicks

5.Underdog Fantasy

Claude

1.Underdog Fantasy

2.Sleeper

3.PrizePicks

4.DraftKings

5.FanDuel

+1 more

Gemini

1.DraftKings Fantasy

2.FanDuel

3.Underdog Fantasy

4.Sleeper

AI Overviews

1.DraftKings

2.FanDuel

3.Underdog Fantasy

4.Sleeper

5.FOX Sports

+3 more

“daily fantasy sports apps that have both drafts and pick'em games, which ones should i check out”

4/4 platforms mentioned

The Casual Sports Fan Explorer · General Consumer

ChatGPT

1.DraftKings

2.Pick6

3.Underdog Fantasy

4.Sleeper

5.FanDuel

+2 more

Claude

1.Underdog Fantasy

2.Sleeper

3.PrizePicks

4.DraftKings

Gemini

1.Underdog Fantasy

2.Sleeper

3.DraftKings

4.FanDuel

5.Betr

+2 more

AI Overviews

1.Underdog Fantasy

2.Sleeper

3.DraftKings

4.SuperDraft

“are there any good alternatives to the big sports betting sites that are easier for beginners to get into”

1/3 platforms mentioned

The Casual Sports Fan Explorer · General Consumer

ChatGPT

1.Caesars Sportsbook

2.Caesars

3.BetRivers Sportsbook

4.Rush Street

5.Bally Bet Sportsbook

15.Underdog Fantasy

+11 more

Claude

1.FanDuel

2.Caesars Sportsbook

3.Fanatics Sportsbook

Gemini

1.Fliff Social Sportsbook

2.Kutt

3.Thrillzz

4.BetSnap

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

0001883685 26 000013.Pdf

ir.aboutdraftkings.com

Underdog Fantasy

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Underdog Fantasy

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.