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Sleeper
Sleeper
Visibility80
Vibe97
Businesses/Sports Technology / Online Gaming/Sleeper
Sleeper
AI Visibility & Sentiment

Sleeper

Sleeper is a social-first fantasy sports platform designed to modernize fan engagement through community-driven features. It acts as a comprehensive sports super app that combines advanced fantasy game mechanics with social tools like integrated chat and voice communication.

Active Monitoring
sleeper.com/bracket-mania
Sports Technology / Online GamingSports
AI Visibility Score
80/100

Excellent

Sentiment Score
97/100
Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core
80
adjacent
72
visionary
29
OverviewLandscapeInsights & ActionsConversationsCitationsBrand Voice

Is this your business?

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Sleeper today.

Sleeper has successfully cemented itself as a top-tier industry leader in AI-driven search, consistently outranking legacy giants like ESPN and Yahoo in core category evaluations. By dominating queries related to season-long fantasy football and platform trust, the brand has established a powerful reputation that makes it the default choice for modern, tech-native sports enthusiasts.

Working in your favor

Commanding presence in 'Core' category queries, particularly for season-long fantasy football where Sleeper frequently secures the #1 spot.

High trust signaling among AI models, outperforming incumbents like ESPN and Yahoo on queries regarding platform reliability and modern sports entertainment.

Strong cross-platform performance on Gemini, where the brand maintains an 87% mention rate with largely positive sentiment.

Gaps to close

Underperformance in 'Visionary' and event-specific queries, such as March Madness bracket challenges, where the brand fails to capture visibility.

Inconsistent visibility in 'Adjacent' spaces, specifically regarding broad sports prediction and prop-style gaming requests where competitors like PrizePicks appear as strong alternatives.

Weak presence in top-of-funnel discovery queries for specialized tournament types beyond standard league formats.

Opportunities

Capitalizing on 'Visionary' searches by integrating content related to wider sports entertainment, such as tournament hosting and bracket management.

Aggressive SEO targeting for 'prop-style' and 'prediction' keywords to close the gap against specialized betting platforms.

Leveraging high-trust ratings to create dedicated 'Why Switch' content that specifically targets users dissatisfied with legacy Yahoo/ESPN platforms.

Highest-Impact Actions
1

Develop targeted content for 'Adjacent' sports prediction and prop-gaming keywords.

Sleeper is losing ground in high-intent prediction categories; optimizing for these terms will capture users currently migrating toward specialized prop-style gaming apps.

2

Launch a 'March Madness & Tournament' authority campaign.

The current lack of visibility in bracket challenge queries represents a significant untapped market that AI currently fails to associate with the Sleeper brand.

3

Create comparison-based SEO assets specifically designed to capture 'alternative to ESPN/Yahoo' intent.

Users are already asking AI for alternatives; Sleeper has the trust, but needs more structured data and clear messaging to convert this high-intent traffic into acquisition.

Value Proposition

Sleeper's social-first architecture integrates chat and communication directly into the core gaming experience, offering superior customization for league management compared to traditional competitors.

Overview

Sleeper is a social-first fantasy sports platform designed to modernize fan engagement through community-driven features. It acts as a comprehensive sports super app that combines advanced fantasy game mechanics with social tools like integrated chat and voice communication.

Mission

To connect people over sports.

Products & Services
Season-Long Fantasy LeaguesSleeper PicksBracket ManiaSleeper MediaMock Draft Simulator
Current State

Visibility Landscape

A high-level view of how Sleeper performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

ChatGPTChatGPT
ClaudeClaude
GeminiGemini
AI OverviewsAI Overviews

Reputation1q

Brand recognition & direct queries

97
97
97
—
“What do you know about Sleeper? What do they do and what's their reputation?”
#1
#1
#1
—

Core5q

Product/service category queries

96
77
95
93
“what are some better alternatives to yahoo and espn for hosting a fantasy football league with friends”
#3
#3
#3
#3
“what are the best apps for making prop style sports picks that are fun and easy to play with my buddies”
#1
No
#1
—
“what should i look for when choosing a fantasy sports platform to ensure it stays updated and runs well throughout the season”
#1
#2
#2
#4
“best apps for season long fantasy football that have good group chat features built in”
#1
#1
#1
#1
“where can i find a good free mock draft simulator to practice for my upcoming fantasy football draft”
#1
#6
#2
#2

Growth Areas4q

Adjacent, aspirational & visionary

95
76
80
0
“recommend some fun bracket challenge apps for march madness that let me track my group's rankings in real time”
Yes
#5
No
No
“what are the top sports betting and fantasy apps that offer the most engaging community features”
#1
#1
#1
—
“most trusted sports gaming platforms for people who want to play fantasy games casually without complex betting systems”
#3
#1
#1
—
“how do modern sports entertainment platforms differ from traditional ones when it comes to social features”
#1
No
#1
No
ChatGPT
Claude
Gemini
AI Overviews

“What do you know about Sleeper? What do they do and what's their reputation?”

ChatGPT#1
Claude#1
Gemini#1
AI Overviews—

“what are some better alternatives to yahoo and espn for hosting a fantasy football league with friends”

ChatGPT#3
Claude#3
Gemini#3
AI Overviews#3

“what are the best apps for making prop style sports picks that are fun and easy to play with my buddies”

ChatGPT#1
ClaudeNo
Gemini#1
AI Overviews—

“what should i look for when choosing a fantasy sports platform to ensure it stays updated and runs well throughout the season”

ChatGPT#1
Claude#2
Gemini#2
AI Overviews#4

“best apps for season long fantasy football that have good group chat features built in”

ChatGPT#1
Claude#1
Gemini#1
AI Overviews#1

“where can i find a good free mock draft simulator to practice for my upcoming fantasy football draft”

ChatGPT#1
Claude#6
Gemini#2
AI Overviews#2

“recommend some fun bracket challenge apps for march madness that let me track my group's rankings in real time”

ChatGPTYes
Claude#5
GeminiNo
AI OverviewsNo

“what are the top sports betting and fantasy apps that offer the most engaging community features”

ChatGPT#1
Claude#1
Gemini#1
AI Overviews—

“most trusted sports gaming platforms for people who want to play fantasy games casually without complex betting systems”

ChatGPT#3
Claude#1
Gemini#1
AI Overviews—

“how do modern sports entertainment platforms differ from traditional ones when it comes to social features”

ChatGPT#1
ClaudeNo
Gemini#1
AI OverviewsNo
Competitive Landscape
1
Sleeper
83 mentions
2
ESPN
34 mentions
3
Yahoo
28 mentions
4
Fantrax
23 mentions
5
Underdog Fantasy
19 mentions
6
Fleaflicker
18 mentions
7
MyFantasyLeague
17 mentions
8
Discord
17 mentions
9
PrizePicks
15 mentions
10
DraftKings
14 mentions
11
Yahoo Fantasy Sports
13 mentions
Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Sleeper's AI visibility.

Key Findings

Strength

Commanding presence in 'Core' category queries, particularly for season-long fantasy football where Sleeper frequently secures the #1 spot.

Strength

High trust signaling among AI models, outperforming incumbents like ESPN and Yahoo on queries regarding platform reliability and modern sports entertainment.

Strength

Strong cross-platform performance on Gemini, where the brand maintains an 87% mention rate with largely positive sentiment.

Recommended Actions

1

Develop targeted content for 'Adjacent' sports prediction and prop-gaming keywords.

Sleeper is losing ground in high-intent prediction categories; optimizing for these terms will capture users currently migrating toward specialized prop-style gaming apps.

2

Launch a 'March Madness & Tournament' authority campaign.

The current lack of visibility in bracket challenge queries represents a significant untapped market that AI currently fails to associate with the Sleeper brand.

3

Create comparison-based SEO assets specifically designed to capture 'alternative to ESPN/Yahoo' intent.

Users are already asking AI for alternatives; Sleeper has the trust, but needs more structured data and clear messaging to convert this high-intent traffic into acquisition.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPTChatGPTClaudeClaudeGeminiGeminiAI OverviewsAI Overviews
Fantasy Sports Platform Selection(3 queries)

“what are some better alternatives to yahoo and espn for hosting a fantasy football league with friends”

4/4 platforms mentioned

Core
ChatGPTChatGPT
1.Yahoo
2.ESPN
3.Sleeper
4.MyFantasyLeague
5.Fantrax

+1 more

ClaudeClaude
1.Yahoo
2.ESPN
3.Sleeper
4.Fleaflicker
5.Fantrax

+4 more

GeminiGemini
1.Yahoo
2.ESPN
3.Sleeper
4.Fantrax
5.MyFantasyLeague

+1 more

AI OverviewsAI Overviews
1.Yahoo
2.ESPN
3.Sleeper
4.MyFantasyLeague (MFL)
5.Fantrax

+1 more

“best apps for season long fantasy football that have good group chat features built in”

4/4 platforms mentioned

Core
The High-Stakes Fantasy League Commissioner · League Commissioner
ChatGPTChatGPT
1.Sleeper
2.ESPN Fantasy Football
3.Yahoo Fantasy Football
4.NFL.com Fantasy
5.CBS Sports Fantasy

+6 more

ClaudeClaude
1.Sleeper (SleeperApp)
2.Underdog
3.Underdog Fantasy
4.Yahoo Fantasy Football
5.GroupMe

+1 more

GeminiGemini
1.Sleeper
2.Discord
3.Slack
4.Yahoo Fantasy Sports
5.ESPN Fantasy Football

+2 more

AI OverviewsAI Overviews
1.Sleeper
2.Discord
3.Slack
4.Yahoo Fantasy Sports
5.ESPN Fantasy Football

+2 more

“where can i find a good free mock draft simulator to practice for my upcoming fantasy football draft”

4/4 platforms mentioned

Core
The High-Stakes Fantasy League Commissioner · League Commissioner
ChatGPTChatGPT
1.Sleeper
2.MockDrafting.com
3.ESPN
4.CBS
5.FantasyPros

+5 more

ClaudeClaude
1.FantasyPros Draft Wizard
2.FantasyPros
3.Draft Sharks
4.RotoWire
5.Yahoo
7.Sleeper

+4 more

GeminiGemini
1.FantasyPros Draft Wizard (FantasyPros)
2.Sleeper
3.ESPN Fantasy Football Mock Drafts (ESPN)
4.4for4 Fantasy Football (4for4)
AI OverviewsAI Overviews
1.FantasyPros Draft Wizard
2.PFF
3.StickToTheModel
4.Yahoo! Fantasy
5.ESPN Fantasy
6.Sleeper
Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Fantasy Football

sleeper.com

Web1 ref

Features

home.myfantasyleague.com

Web1 ref

LeagueRulesSummary.Go

fantrax.com

Social1 ref

Dynasty Fantasy

fleaflicker.com

Web1 ref

Football

cbssports.com

Web1 ref

Fantasy App

nfl.com

Web1 ref

Fleaflicker %28website%29

en.wikipedia.org

Wiki1 ref

Watch

youtube.com

Video1 ref

5 Of The Best Fantasy Football Sites To Host Your League Updated For 2024

fox-rings.com

Web1 ref

1951583 What Are Sleeper S Unique Features

support.sleeper.com

Web1 ref

Bestfantasyfootballsites

fantasyjocks.com

Web1 ref

The Best Fantasy Football Websites

fantasypoints.com

Web1 ref

What Is Fantrax

reddit.com

Forum1 ref

Watch

youtube.com

Video1 ref

Which Is The Best Platform For Fantasy Football 2025.816714

forums.footballguys.com

Web1 ref
Brand Identity

Brand Voice & Style

How AI perceives Sleeper's communication style and personality

Sleeper communicates with a high-energy, community-focused, and unapologetically modern tone. It positions itself as the 'cool' alternative to legacy platforms, using language that resonates with digital natives—emphasizing social interaction, trash-talking, and seamless user experiences. The brand is direct, confident, and fan-centric, stripping away corporate jargon in favor of features that prioritize fun and connection.

Core Tone Traits

Community-Driven

Focuses on the social aspect of sports, emphasizing chat, reactions, and shared experiences.

Modern & Intuitive

Highlights the 'smooth' and 'streamlined' nature of the app compared to clunky legacy competitors.

Playful & Bold

Uses casual language like 'talk trash' and 'gifs' to mirror the actual behavior of sports fans.

Fan-Centric

Positions the user experience as the top priority, often highlighting the 'ad-free' and 'user-first' nature of the platform.

Visual Identity

Primary

#0D1117

Secondary

#FFFFFF

Accent

#FF6A00

Background

#FFFFFF

Foreground

#111111

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned March 16, 2026.

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Frequently asked questions

Don't see your question? Book a demo and we'll walk you through it.

Sleeper is a social-first fantasy sports platform designed to modernize fan engagement through community-driven features. It acts as a comprehensive sports super app that combines advanced fantasy game mechanics with social tools like integrated chat and voice communication.

Sleeper's social-first architecture integrates chat and communication directly into the core gaming experience, offering superior customization for league management compared to traditional competitors.

AI Visibility Score

Sleeper has an AI visibility score of 80/100, rated as excellent. This score reflects how often and how prominently Sleeper appears in responses from AI assistants like ChatGPT, Claude, and Gemini.

AI Perception Summary

Sleeper has successfully cemented itself as a top-tier industry leader in AI-driven search, consistently outranking legacy giants like ESPN and Yahoo in core category evaluations. By dominating queries related to season-long fantasy football and platform trust, the brand has established a powerful reputation that makes it the default choice for modern, tech-native sports enthusiasts.

Strengths

  • Commanding presence in 'Core' category queries, particularly for season-long fantasy football where Sleeper frequently secures the #1 spot.
  • High trust signaling among AI models, outperforming incumbents like ESPN and Yahoo on queries regarding platform reliability and modern sports entertainment.
  • Strong cross-platform performance on Gemini, where the brand maintains an 87% mention rate with largely positive sentiment.

Visibility Gaps

  • Underperformance in 'Visionary' and event-specific queries, such as March Madness bracket challenges, where the brand fails to capture visibility.
  • Inconsistent visibility in 'Adjacent' spaces, specifically regarding broad sports prediction and prop-style gaming requests where competitors like PrizePicks appear as strong alternatives.
  • Weak presence in top-of-funnel discovery queries for specialized tournament types beyond standard league formats.

Competitors in AI Recommendations

  • ESPN: 34 mentions
  • Yahoo: 28 mentions
  • Fantrax: 23 mentions
  • Underdog Fantasy: 19 mentions
  • Fleaflicker: 18 mentions
  • MyFantasyLeague: 17 mentions
  • Discord: 17 mentions
  • PrizePicks: 15 mentions
  • DraftKings: 14 mentions
  • Yahoo Fantasy Sports: 13 mentions
  • NFL Fantasy: 12 mentions
  • ESPN Fantasy: 12 mentions
  • Slack: 10 mentions
  • Dabble: 10 mentions
  • FanDuel: 9 mentions

Categories: Sports Technology / Online Gaming

Tags: Sports