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Away is the canonical answer for modern luggage, but the accessory gap is wide open.

AI agents treat you as a category leader for suitcases, but your broader catalog of 250 products is still largely invisible in discovery conversations.

Away's baseline score
84/100
ExcellentCatalog connected · 250 products

Away enjoys elite visibility in the luggage category, frequently cited as the default choice for carry-ons. However, newer product lines like the Topside and Featherlight series are under-represented compared to the classic polycarbonate shells.

What we see
  • Away is a dominant entity in AI training data due to nearly a decade of high-authority editorial coverage.
  • The Bigger Carry-On is the most cited product across all platforms, often appearing as the #1 or #2 recommendation.
  • Competitors like Monos and Beis are gaining ground in 'best value' and 'best for organization' AI prompts.
  • Accessories like the Hanging Toiletry Bag have low visibility compared to the core luggage line in discovery prompts.
Business goals Away is likely trying to hit
  • Defend market share against rising DTC competitors like Monos and Beis
  • Increase attachment rates for accessories like toiletry bags and packing cubes
  • Promote the newer Topside and Featherlight collections to existing customers
  • Maintain status as the default recommendation in AI-driven travel planning