Away is a modern travel brand that designs premium luggage, bags, and travel accessories. Known for their award-winning hardshell carry-ons and innovative Flex expandable luggage, they combine thoughtful design with durability to make travel more seamless and stylish.
Thoughtfully designed, durable luggage and travel accessories that combine premium quality with modern aesthetics, backed by a limited lifetime warranty and award-winning customer service.
AI Visibility Score
Away has an AI visibility score of 41/100, rated as moderate. This score reflects how often and how prominently Away appears in responses from AI assistants like ChatGPT, Claude, and Gemini.
AI Perception Summary
Away maintains a moderate AI presence, characterized by high visibility on Gemini and ChatGPT but a complete absence on Claude. While the brand excels in aesthetic and efficiency queries, it struggles significantly with eco-conscious personas and technical gear research rankings.
Strengths
- High mention rate on Gemini (92%) and ChatGPT (72%)
- Strong top-of-funnel brand recognition, ranking #1 across major platforms for vibe checks
- Dominant performance in 'Professional and Stylish' and 'Packing Efficiency' logistics queries
Visibility Gaps
- Total invisibility on Claude with a 0% mention rate
- Low presence in Google AI Overviews at 20% compared to higher scores on other platforms
- Weak performance with the 'Eco-Conscious Digital Nomad' persona (avg pos 12.4)
Competitors in AI Recommendations
- Tumi: 29 mentions
- Monos: 27 mentions
- YouTube: 23 mentions
- Rimowa: 21 mentions
- Briggs & Riley: 20 mentions
- Travel + Leisure: 18 mentions
- Peak Design: 15 mentions
- Travelpro: 13 mentions
- 9Travel: 13 mentions
- The Sun: 13 mentions
- KTVU FOX 2 San Francisco: 13 mentions
- TheTravel: 13 mentions
- Patagonia: 12 mentions
- Eagle Creek: 11 mentions
- Nordstrom: 11 mentions
Categories: Consumer Goods
Tags: Accessories, Luggage, travel
Quick AI snapshot: See Away's estimated AI visibility (88/100).