Visibility
Sentiment
Away
Away is a modern travel brand that designs premium luggage, bags, and travel accessories
Visibility
Sentiment
Away is a modern travel brand that designs premium luggage, bags, and travel accessories. Known for their award-winning hardshell carry-ons and innovative Flex expandable luggage, they combine thoughtful design with durability to make travel more seamless and stylish.
AI Perception Summary
Away maintains a moderate AI presence, characterized by high visibility on Gemini and ChatGPT but a complete absence on Claude. While the brand excels in aesthetic and efficiency queries, it struggles significantly with eco-conscious personas and technical gear research rankings.
Platform Breakdown
Visibility scores across major AI platforms
ChatGPT72% mention rate
Claude0% mention rate
Gemini92% mention rate
AI Overviews20% mention rate
Brand Voice & Style
How AI perceives Away's communication style and personality
Away communicates with a confident yet approachable tone that balances aspiration with accessibility. The brand voice is modern, clean, and effortlessly cool—never stuffy or overly salesy. They speak to travelers as fellow adventurers, using clever wordplay (like 'Get Away') and conversational language that feels like advice from a well-traveled friend. The copy is concise and purposeful, letting product quality and design speak for itself while evoking the excitement and freedom of travel.
Core Tone Traits
Effortlessly Cool
Modern and stylish without trying too hard, reflecting the brand's design-forward aesthetic
Confident & Trustworthy
Backed by awards and reviews, speaks with authority about quality and durability
Warm & Inviting
Approachable language that welcomes all travelers, not exclusive or pretentious
Clever & Playful
Uses smart wordplay and travel-inspired puns while maintaining sophistication
Key Insights
What AI visibility analysis reveals about this brand
Related Ecosystem
Related products and services that AI mentions in conversations alongside or instead of Away
Persona Analysis
How and when AI agents present this business to different types of people
Minimize time spent at baggage claim by mastering the carry-on; Find a bag that looks professional enough for a boardroom
Cheap wheels that lock up on airport carpets; Lack of internal organization for formal business attire
Invest in a piece of gear that reduces the need for future purchases; Find a brand that aligns with personal values regarding climate change
Difficulty finding transparent info on manufacturing origins; Standard luggage lining feels 'plasticky' and cheap
Find luggage that doubles as a prop for travel photography; Ensure the carry-on fits in overhead bins of small European aircraft
Frustrated by utilitarian-looking bags that lack style; Tired of heavy suitcases that eat into the 10kg weight limit
Cited Sources
Sources that AI agents learn from when researching this brand's products and services and competitors
AI Recommendations
How this brand could improve its AI visibility