Pendium

Step 1 of 8

Hayabusa leads the 'engineered protection' category in AI results, but newer rivals are winning the budget conversation.

With a visibility score of 74, the brand is a clear leader. The next step is capturing the high-volume 'beginner' prompts where price sensitivity currently favors competitors.

Hayabusa Fightwear's baseline score
74/100
GoodCatalog connected · 240 products

Hayabusa has exceptional visibility in technical and premium category prompts. To reach elite visibility, the brand must expand its footprint in general 'starting out' queries where AI currently skews toward lower-cost entry brands.

What we see
  • Hayabusa dominates prompts specifically mentioning 'wrist support' or 'hand protection' due to patented technology.
  • The brand faces heavy competition in the 'beginner' segment where AI often defaults to more affordable Sanabul or Title options.
  • Gemini gives higher visibility to Hayabusa due to the high volume of YouTube gear reviews that mention the brand.
  • Claude is more conservative, often listing Hayabusa alongside 3-4 other 'legacy' brands rather than as a solo recommendation.
  • AI Overviews frequently surface Hayabusa in lists of the 'best BJJ gis,' though it occasionally trails brands like Fuji in volume.
Business goals Hayabusa Fightwear is likely trying to hit
  • Maintain the T3 Boxing Glove as the gold standard for wrist protection in AI recommendations
  • Increase market share in the Brazilian Jiu-Jitsu category against established gi specialists
  • Drive more gift-related purchases by being the top choice for 'best gifts for boxers'
  • Protect premium positioning against low-cost Amazon-first competitors like Sanabul